Facebook & Google Ads Blog

5 Ways to Generate More Ecommerce Sales with Facebook Ads

March 19, 2015 16 Comments Pawel Grabowski

Yes, Facebook ads work.

And there is plenty of data to prove it.

According to Adweek for instance, a typical return on investment from Facebook Ads in ecommerce is 152%. And the average order value online stores receive from ad referral is $85 (source).

The social network also holds the second largest net digital ad revenue share worldwide (source).

But with more than 2 million businesses already advertising on Facebook, gaining an audience’s attention and turning it into ecommerce sales is getting harder by the day.

If you feel that your ads don’t achieve good ROI, check out these 5 tips for driving more sales with Facebook Ads.

How To Optimize Customer Service Via Facebook

March 13, 2015 3 Comments Dan Virgillito

Customers are vocal. So it should come as no surprise that when it comes to sharing success stories, asking questions or filing complains, they’ll look at every possible option.

Since people started relying on Facebook and other social platforms for more than catching up with peers, brands need to prepare for an uptick in customer interactions on these channels.

Facebook is likely to be the primary line of contact for your customers when it comes to complaints and praise, as it is where most people are. Managing customer service over this platform, as a result, has become a standard expectation.

The surprising secret about SMEs’ Churn

March 4, 2015 8 Comments Armando Biondi

Churn. 5 letters for such a scary word. Churn is the bogeyman of B2B SaaS founders (“be good, or Churn will eat away your company and you’ll die!”), they have nightmares about it. If you mention a Churn higher than 5% MoM to an investor they’ll either laugh at you or run in their offices, lock the door and then slip a note from under the door saying “do NOT talk to me!”.

MultiProduct Ads, Multiple Goal Tracking, Comment Moderation… Check out what’s new in AdEspresso

March 3, 2015 8 Comments Massimo Chieruzzi

In the first two months of 2015, we’ve worked round-the-clock to make AdEspresso the best Facebook Ad Manager there is.

The team has done a great job adding so many new features to make your advertising life simpler! But being so busy fine-tuning each page of AdEspresso left us with almost no time to blog about it.

So here I am. It’s time to take a breath and show you what we’ve been up to the last few months. You’re going to like it!

5 Ways To Be Successful With A Facebook Store

February 27, 2015 14 Comments Dan Virgillito

Struggling to find the right platform for launching your online store?

You browse search results for ages. You settle on an eCommerce solution that’s okay. You’d love to hire a developer to customize it, but you don’t have the budget.

It makes you wonder if a better source for selling online exists.

Well, you could start selling directly on Facebook by opening up a Facebook store.

AmeriCommerce reports that Facebook refers 60 percent of all social traffic to retail sites. That’s a huge chunk of shoppers using Facebook to guide their purchases. Imagine the impact you can have when customers even don’t need to leave the site to make a purchase.

Multi-Product Ads: From creation to success in 5 steps

February 24, 2015 11 Comments Massimo Chieruzzi

This week marks the public release of Facebook Multi-Product ads: a new, really interesting ad unit for promoting your products in Facebook’s newsfeed.

While classic Newsfeed ads only feature one image and one link, multi-product ads allow you to highlight up to 5 different products, each with its own image and URL, all within a single ad.

With an average CTR improvement of 42% compared to a standard Facebook Newsfeed ad, you’re going to want to start testing this new unit immediately, trust me!

Here’s how to get started along with some professional tips to get the most out of these new ads.

5 Tips To Increase Conversions Through Facebook Video Ads

February 19, 2015 23 Comments Dan Virgillito

It’s something that hangs heavy over your head.

You’ve got a great reach on Facebook. You’ve done well to build an audience and get them to engage with your content. It is so satisfying to see this happening, so what could possibly be bothering you?

Conversions, of course.

Advertisers and marketers are beginning to realize that a higher engagement rate and reach doesn’t always translate to the kind of ROI that a brand or business looks for in their advertising/marketing campaigns. Many companies have even pulled out of Facebook due to poor sales and conversions.

Your business goal that drives your Facebook marketing strategy should be to increase conversions. However, this goal has become difficult to achieve with increasing consumer expectations and rising competition for News Feed real estate.

That said, you’ve also been blessed with options such as Facebook video ads. These ads, when executed correctly, can lead to a significant increase in conversions.

5 Actionable Tips To Succeed With a Facebook Sweepstake

February 12, 2015 1 Comment Dan Virgillito

Ah, the sweepstake. The cornerstone of increased social media engagement, and an enduring source of following around social networks.

It’s rising in popularity among businesses who continue to vie for the attention of their audiences.

Facebook added a layer of ease to running a sweepstake. On the network, people are already looking at their News Feed. If the giveaway is interesting enough, taking part isn’t that big a deal.

But the ease to take part isn’t just what Facebook offers. Through participation, audiences get more out of the giveaway than just the discount code or whatever the prize is: They get a chance to communicate with a brand and become ambassadors.

4 Ways To Engage Your Audience With Visual Storytelling On Facebook

January 22, 2015 12 Comments Dan Virgillito

We are living in an age of News Feed overload.

In less time than it takes for you digest this sentence, the News Feed of millions of Facebook users has been updated with statuses, photos, videos, app activity… and advertisements from companies around the globe.

With an unstoppable stream of content, businesses need to work harder to really stand out and capture audience attention if they want to avoid ignorance.

Actually, you have no other option. While procrastinating their daily commitments ahead of them, your target audience on Facebook will take a moment to quickly scroll through their News Feed. Most likely, they don’t have the patience or time to go through lengthy content.

The average person’s attention span decreased to 8 seconds (from 12 seconds in 2000), which is shorter than the attention span of a goldfish, according to a research published at the beginning of last year.

So the question: How can your message break through the noise and engage people for an extended amount of time?

Now I don’t know about you, but the words ‘visual storytelling’ really inspire me to answer. In fact, visuals have a better chance of catching users’ attention than any other form of content, and they can tell your brand’s story in a much more dynamic way than a block of text could.

Facebook Ads: What you missed in 2014 & what’s coming in 2015

January 13, 2015 6 Comments Massimo Chieruzzi

2014 was an exciting year for marketers using Facebook Advertising — but a tough one. While lots of features have been added to get more from Facebook Ads, certain limitations were also introduced in order to curb spamming, which ruins the user experience.

It’s certainly been an exciting year for AdEspresso as we kept up with all these changes while simultaneously innovating and growing the business 10x in just one year. Thanks guys; we would never have got there without your support and feedback!

With 2015 just getting started, I thought it would be a good time to summarize the most significant trends of the past year as well as highlight some key lessons learned that we’ll take with us into the new year.

Academy