This is by far the most important update to AdEspresso in the last year, and I’m excited to finally share it with you!
Kudos to all the team. Everyone worked hard to deliver you this amazing update that I’m sure you’re going to LOVE.
7 Ways Flexibility Can Save Your Facebook Marketing Dollars
You’ve created a great campaign showcasing your product and your target audience is still not interested?
These days, you want to create campaigns that will go viral on the social web. An image that will get audience to pound the ‘share’ button … an update to clog your Facebook Page with thousands of comments.
The only question is this: are you willing to make changes to your perfectly crafted campaign?
8 Ideas for Split Testing Your Facebook Ad Copy
Oh I bet you know the feeling…
You set up a new batch of Facebook ads hoping for that converting traffic to arrive but…
There’s nothing.
Days pass with hardly anyone clicking your ads.
And even if they do, these visitors bounce off the landing page anyway.
It seems hopeless…
Or is it?
You know:
Many ads fail for a simple reason – they miss that one thing that could attract users.
- A great offer,
- Color that grabs the person’s attention,
- More convincing call to action and much more.
It’s sometimes hard to imagine what that thing is when you write the ad copy.
But it’s easy to find out when the ad is running – by split testing different options.
In this post I’ll give you some ideas for ad copy elements you could split test to improve your ads’ performance.
The 4 Big Changes Coming to Facebook Ads
Today, Facebook announced a whole list of new changes coming soon for businesses and marketers.
10 Facebook Gamification Examples You Need To Learn From
How many times have you been addicted to a console or PC game in the past?
Let’s face it, most of us love to play games. They’re motivating, challenging and, of course, a lot of fun.
The Recent Twitter Changes You Need to Know About
Twitter can be a massively helpful marketing tool for businesses of all sizes; it’s a great way to get out quick bursts of valuable information out frequently to users who would be interested in seeing it.
Twitter also has relatively high click-through rates and encourages users to share and retweet posts, making it easier for your content to get shared and spread around quickly.
Twitter, like all social media platforms, continues to change and improve, updating frequently to stay relevant and valuable in relation to their social media competitors.
Especially now that Instagram has edged past Twitter in number of users, Twitter has worked hard recently to improve their platform and offer new changes to create value for businesses and users alike.
Let’s check what’s new and how you can get the most out of it!
Marketing Budget Allocation Tips for Companies of All Sizes
I was recently speaking with the owner of a new company about his business plan and marketing budget allocation.
He wants to hit the ground running and as such has allocated a $1 million dollar ad budget for the first year, that comes out to a total monthly budget of around $83,000. Of course not every new business owner is lucky enough to have the working capital to launch with such a sizable budget, but when your budget is that large, how do you spend it?
The honest truth is that whether your monthly advertising budget is $1,000, $10,000 or $1 million dollars you have to go through the same thought process for determining how to spend your dollars.
Today I’m going to share with you what you need to do.
9 Fast Ways to Improve Your Facebook Landing Page Conversions
Want more conversions? That is the idea when we create landing pages to increase conversions after users click on our Facebook Ads. Even if you already have a solid landing page, there’s always room for improvement and for more conversions.
Fortunately, there are a few fast and easy-to-implement methods to improve your Facebook landing page conversions quickly and without a lot of fuss. To help you speed up the process and start seeing more conversions, we’ve got 9 fast ways to do just that.
5 Great Ways To Promote Your eBook Via Facebook
It’s no secret that many eBook publishers struggle with promotion.
A few hundred downloads in the first few months makes it easy for them to wear a mask, but that habit can be devastating.
You see, authors of successful eBooks have extensive readership. They’ve worked hard to gain trust and respect, as well as make profits if their eBook had a price tag. And their success didn’t come overnight; it was the result of constant eBook promotion.
5 Ways To Get Your Posts More Attention In The News Feed
The News Feed isn’t what it used to be.
And that’s a good thing, if you know what you’re doing.
If you spend a lot of time marketing on Facebook, you’ll notice that there are different kinds of posts. Some may annoy audience and some may engage them. Some may not even reach the audience because of the changes Facebook made to the News Feed over the years.
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