Facebook & Google Ads Blog

How to Use Emojis in Facebook Ads – Complete Guide

May 30, 2017 13 Comments Karola Karlson

Using emojis in marketing campaigns is like a secret spell only known to few selected marketers.

Even though the strategy’s been talked about frequently and people use emojis daily, only a few brands have yet successfully included emojis in their Facebook campaigns.

If you think about the amount of emojis used by consumers every single day, brands are failing to catch up with this trend.

Which leads us to the question: Could you benefit from using emojis in your Facebook campaigns?

Let’s find out!

The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike

May 26, 2017 41 Comments Karola Karlson

Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers.

When creating a Facebook Lookalike Audience, you can choose between a range of 1%-10% of the total population in your chosen target country, with 1% being those who most closely match your source.

We bet you’ve been wondering which percentage is the optimal option.

Should you select 1% to target only the most potential buyers or expand your Lookalike Audience further to 5% or more?

We set out to find the answer.

The 15 Best Hashtag Campaigns of All Time

May 17, 2017 13 Comments Ana Gotter

Hashtag campaigns can do a lot for your business. They can build brand awareness and brand recognition.

They can even shape your brand and encourage the creation of user generated content.

Since hashtags dominate on Instagram and Twitter, these are significant advantages that we can’t afford to overlook.

Creating branded hashtags can be difficult, and it can be even more challenging to incorporate a hashtag into a long-standing successful campaign.

To give you some inspiration, I’ve compiled some of my favorite hashtag campaign examples to create my list of the 15 best hashtag campaigns of all time.

4 Things You Should Know Before You Start Using Memes on Social Media

May 12, 2017 13 Comments Animalz

Memes are one of the greatest symbols of social media.

They’re edgy. They’re funny. They’re easy to iterate on, and every week, a new one pops up.

But despite their popularity, it seems like using memes is a risky decision for a brand — or is it?

Memes can work well for brands, but only for those that get the essential elements of using a meme right.

If you try to use a meme and don’t hit the mark, you’ll look foolish and out of touch at best, but could also end up seriously offending someone.

So whether you’re new to memes, or looking to spin your meme mastery into good business, this guide will help you nail marketing with memes.

Facebook Messenger Day vs. Snapchat vs. Instagram Stories: Which One Should You Pick?

May 11, 2017 6 Comments Ana Gotter

Snapchat was first. Then came Instagram. And now, Facebook.

Snapchat’s defining feature is their disappearing images and videos, which can be shared publicly, to all your followers, or privately.

Instagram recreated this with Stories, and Facebook played copycat in their Messenger Day feature and then again with their own Newsfeed Stories.

So what’s the difference between Facebook Messenger Day, Snapchat, and Instagram Stories? Which one should you use? Does it even matter?

I can tell you one thing: in the battle of Facebook Messenger Day vs. Snapchat vs. Instagram Stories, it does matter.

And in this post, we’re going to look at why, along with differences between each platform and which you should use for your business.

5 eCommerce Conversion Mistakes Sabotaging Sales

May 5, 2017 1 Comment Brad Smith

‘Customer struggle’ is real.

And unfortunately, it’s only getting worse.

EConsultancy ran one study yeeeeeaaaaaaars ago that discovered UK companies were losing “24% of their annual revenue due to poor customer experiences.”

That’s so bad that it brings up the 92:1 ratio. The one that says companies focus almost exclusively on NEW, without giving a dollar or pound or loonie to their existing ones.

Think that’s gotten better over the past few years? Guess again.

The good news is that you can start by fixing these common 5 conversion mistakes that force people to Bounce.

Here’s where you should start.

How to Get The Most Results with Instagram Stories

April 28, 2017 3 Comments Ana Gotter

Instagram stories are here, and then they’re gone.

They only last 24 hours, so if you want to get results from them, they’d better be good.

Instagram stories were one of the platform’s very first Snapchat-like features, which have since exploded into popularity.

They garner a massive amount of views, and can be incredibly influential.

To get those results, though, you need to know how to use them. We’re going to show you how.

9 Facebook Audiences With Extremely High ROI

April 24, 2017 14 Comments Karola Karlson

What if I told you that you’re using only 30% of your potential Facebook audiences?

When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook’s Saved audiences as they’re the easiest to create. Sounds familiar?

However, focusing your Facebook targeting on location, interests, and demographics isn’t often enough to run high-ROI campaigns.

You’re missing out big on the sweetest audiences and opportunities.

There’s more money to be made with Facebook Custom Audiences and Lookalike Audiences.

In this post, I’m going to show you the audiences that pros use to up their Facebook marketing game.

Facebook F8 2017 – What Marketers Need to Know

April 20, 2017 5 Comments Karola Karlson

Facebook’s F8 conferences have earned the reputation of being one of the most innovative and fascinating tech events of the year.

While F8 is known as the “Facebook Developer Conference”, it doesn’t mean there’s only news about high-tech gadgets. In fact, there are also many insights and ideas that social media marketers can use.

If you missed the F8 conference live broadcast, it’s not too late to read about all the announcements.

We worked hard for you, and gathered together the most important announcements about Facebook, Messenger, Instagram, Workplace, Oculus, and other Facebook’s apps.

How to Find the Best Freelance Writers in the Business

April 18, 2017 20 Comments Ana Gotter

At a first glance, the thought of writing a blog post or copy for your email campaigns doesn’t seem so difficult. You’ve read a million and one of each before, so how hard could it really be?

As it turns out, the answer to this is typically “a lot harder than you’d think.”

This is why freelance writers exist.

As anyone who has ever hired a freelancer can tell you, though, freelancer writers are not all created equal. Deadlines get missed, quality is lacking, factual errors could pop up, and the content may not fit your brand or your voice.

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The $1,500 Facebook Audience Experiment: 1% vs. 5% vs. 10% Lookalike

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