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Google Hotel Ads: What You Need To Start Your First Campaign Today

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Think of the last time you booked a trip or bought a hotel for travel: Where did you start?

If you started with a Google search, you’re not alone.

Even back in 2012, 96% of travelers started their hotel planning journey with a search engine.

Travelers are still using search engines the majority of the time when looking to book a new hotel.

But with increasing competition, it’s harder than ever to rank high organically.

And basic search network ads for your hotel aren’t compelling enough.

Thankfully, Google has the antidote: Google Hotel Ads.

Here’s all you need to know about Google Hotel Ads and how to start your first campaign today.  

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Instagram Analytics: Everything You Need to Know

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Do you know how effective your Instagram marketing is? Are you aware of how it interacts with your overall marketing efforts?

Could you tell me how many people clicked on your profile link to get to your site, or how many people messaged you for more information?

If you don’t know the answers to these questions, you should.

And, even better, you can find these answers easily without a lot of effort or needing to spend a penny.

All of this information is available to you through Instagram analytics program, Insights.

While it’s not quite as in-depth as Facebook’s Insights just yet, there’s so much you can learn.

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Google Search and YouTube: How to Combine Both in Your Next AdWords Campaign

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Google is the top search engine in the world when it comes to researching products and services. Any given customer researches 7-13+ times before becoming a lead or buying a product, making Google the perfect spot to advertise.

But knowing that a given customer takes that many touches to convert, merely running text ads won’t get the job done.

Instead, text ads on the search network should serve as the jumping off point for your campaigns.

And with new Google AdWords features, you can now combine the power of the search network directly with YouTube advertising.

Here’s how (and why) to combine both of these powerful networks for your next AdWords campaign to drive record-breaking results.

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Instagram Ad Costs: The Complete Updated Resource for 2018

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With Instagram continuing to roll out exciting features and capabilities, marketers have even more room to get creative and gain a competitive edge by using the platform to run ads in 2018.

An example? Some Instagram users can now register a credit card as part of their profile and actually purchase products without clicking out of the app!

The brand-new introduction of this native payments feature has the potential to be revolutionary for bringing even more advertisers onto Instagram’s platform.

So… are you ready to jump on the Instagram ads wagon? Are you planning to allocate more of your budget to Instagram this year? Or are you still in the #MaybeOneDay zone?

Do you wish you had a better way to forecast your Instagram ads spend? Wish granted!

We analyzed almost $ 300M of ad spend to discover the latest trends in Instagram ad costs. This is an incredible resource for when you’re placing bids, setting your budget, and whittling down your target audience in 2018.

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The Ultimate Copywriting Tool: The Wheel of Copy

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Copywriting is an essential skill for anyone with an online presence these days.

Ironically for some, writing one clear sentence that gets their message “just right” can be as difficult as writing a book.

Successful copy combines a variety of information and emotions in a way that inspires action.

Today I want to share a tool I developed that should make copywriting much easier for you.

It’s called the Wheel Of Copy.

This tool works like a visual thesaurus for copywriting power words and emotions that drive action.

I’ll share some of my favorite strategies for how to use it as well.

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5 Ways To Incorporate Emotional Marketing Into Your Instagram Ads

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Emotional marketing is hard to get right.

Anyone can post an image or a video that evokes distress, excitement, anger, or love — but it doesn’t always mean viewers will act.

Done well, emotional marketing can differentiate your brand and make you more competitive in an increasingly challenging landscape.

With the major social media platforms constantly rolling out new updates, such as rich 3D posts and more accurate post scheduling, it’s hard to simply keep up with all of the formats, let alone create high-quality content for them.

Your challenge is to publish strategic emotional content that drives your campaign goals.

Below are five specific ways to home in on what makes your followers truly feel your brand — and act accordingly.

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AdWords Competitor Targeting: Everything You Need To Know To Do It Right

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Targeting competitor’s keywords on AdWords seems like a no-brainer. An easy way to steal your competitor’s traffic, leads, and hard-earned sales.

You simply bid on their terms and showcase why your company is the better choice.

But it’s not that simple.

Adwords Competitor Targeting

In fact, when done wrong, you can ignite never-ending bidding wars that end up exploding your cost per click and destroying your bottom line.

Or worse, you can face very serious, potentially business-ending legal issues.

That’s why we created this guide, to give you peace of mind (and help you nail your Adwords Competitor Targeting strategy).

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