Facebook & Google Ads Blog

How to Set Up a Lead Campaign on Google Ads (and Get Results)

May 7, 2019 3 Comments Brad Smith

So you’ve decided to expand your Lead Campaign on Google ads. Good choice!

Google has cemented itself as the go-to search engine and has moved on to capitalize on its 92.42% market share.

But the days of easy organic clicks lining your pockets are long gone.

Creating a lead-generation campaign on the Google ads platform only requires a few clicks.

Setting up a successful campaign that generates leads at a profit month after month, however, requires a lot more effort.

In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps.

Facebook Messenger Ads and Chatbots: Do They Really Work? (a $1,000 Experiment)

May 2, 2019 6 Comments Paul Fairbrother

Up until recently, there have been three key pillars of digital marketing used to amplify content: Google Ads for search, Facebook and Instagram newsfeed ads to create awareness, Email drip sequences and newsletters to deepen relationships

This is a simplification, of course, there are other places to serve ads such as Twitter, LinkedIn, Snapchat and Pinterest.

However, unless you have a large marketing department the “Big 3” are a great way to move the needle for your marketing without spreading yourself too thin.

Hold on though, there’s one platform that we’ve missed: Facebook Messenger.

UTM Parameters: What They Are, Why You Need Them, and How to Use Them

May 1, 2019 4 Comments Animalz

Have you ever looked at your website analytics and wondered how visitors landed on one page instead of another? Then UTM parameters are going to change your world!

UTM parameters are the best way to see the exact path anyone takes from your ads all the way through to your landing pages.

While you can see who clicked on a link in Facebook as well as the traffic that comes to your site through Google Analytics, UTM parameters take this to a whole new level.

They provide you with valuable context on your visitors that ultimately helps you build better, more high-converting ad campaigns for your brand.

In this article, we’ll break down exactly what UTM parameters are and how they can level up your online advertising.

Facebook Advertising Guidelines You Need to Know!

April 30, 2019 13 Comments Animalz

With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before.

As a result, you need a solid grasp of what is allowed, as well as what isn’t, to ensure your ads get approved.

Don’t let a lackluster understanding of Facebook’s current advertising guidelines result in disapproved ads and more work for you.

Read through our advertising guidelines for Facebook in 2019 below!

Google Shopping Campaigns: 3 Examples You Can Copy Now

April 15, 2019 1 Comment Brad Smith

If you’re an online retailer looking to enhance your reach, a simple Google Ads campaign might not cut it.

To get your products in front of the eyes of eager shoppers, you should consider embarking on a Google Shopping Campaign.

So, what are Google Shopping Campaigns and how can you maximize their results?

Let’s take a look at some top examples you can copy now to get a jumpstart!

Google Responsive Ads on the GDN: Everything You Need to Know in 2019

April 8, 2019 2 Comments Brad Smith

The Google Display Network has long been outdated in terms of creative options for advertisers. Standard text ads on the GDN have started to phase out in favor of a new target: Google Responsive Ads.

So, what are they? What benefits do they pose? How can you take advantage of them for better conversion rates, more sales, and a better return on investment?

In this post, we’ll detail everything you need to know about responsive ads on the Google Display Network and how to take advantage of them as soon as possible. (Spoiler alert: now it’s super easy thanks to AdEspresso!)

Let’s dive in.

Instagram eCommerce Sales Strategy: 5 Steps (+ 2 Bonus Tricks) To Success

April 4, 2019 7 Comments Animalz

Instagram’s known for engagement. Some 5x that of Facebook. But what you don’t know is how it excels at driving product sales, too, which is why it’s so important to make the most of Instagram eCommerce strategies.

Quick, without looking — what’s your mobile conversion rate? A paltry 1.55% on average?

Compare that to the more than one-third of Instagram users who purchase products on their mobile devices. (Which places them at 70% more likely to do mobile purchases than non-Instagrammers.)

Instagram users also spend the most coin per order, too. Their $65 bucks per order is more than Pinterest, Facebook, Twitter, YouTube, and LinkedIn.

Oh. And mobile-first Instagram is also killing the competition in driving ad revenues, outpacing both Google and Twitter despite only being around a fraction of the same time. Not bad for a platform that didn’t even exist before 2010!

So it’s about time you discover how to start selling more products by following these seven Instagram eCommerce strategies.

How Marketers Can Harness the Power of Facebook Events

April 2, 2019 33 Comments AdEspresso Ads Specialists

Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell tickets directly on your event post without the user even having to leave Facebook?

Used during important occasions, or even as a regular part of your marketing strategy, Facebook events would help you to connect to your customers and give them an experience that will make your brand unforgettable.

Hosting an event is always a challenge for a company, it means investing time, money and effort to succeed. Creating and planning it can be hard work – but marketing doesn’t have to be.

In this post, we’ve covered how to create your event and harness the power of organic content to boost visibility, and how to turn that same event into an ad that converts.

Inside Facebook’s Campaign Budget Optimization

April 1, 2019 8 Comments Tory Wenger

If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn’t easy.

Unless you’re a gigantic data firm with a treasure trove of information, it can be hard to tell how much money you should spend on advertising for any one particular audience.

Hoping to make things a little bit easier for advertisers, Facebook has launched Campaign Budget Optimization (or CBO).

It’s a new feature that helps you automatically redistribute your budget to the best performing audience.

In some cases, this feature will be mandatory and can completely change how you create and scale your Facebook ads campaigns.

So, how do you prepare for the upcoming changes to your account?

Just keep on reading and you’ll be all set!

Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI

March 26, 2019 9 Comments Animalz

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is vital.

AdEspresso research shows that Instagram ads cost can vary greatly depending on a number of factors. And keeping your ad spend in check will help to improve your ROI whether you’re seeking to expand brand awareness, web traffic, e-commerce sales or downloads.

We found three small businesses that effectively reduced their Instagram advertising cost using strategies learned through trial-and-error.

Here are their Instagram advertising experiences, including practical tips and advice to help you cut your ad costs on the social network.

Academy

How to Set Up a Lead Campaign on Google Ads (and Get Results)

Facebook Messenger Ads and Chatbots: Do They Really Work? (a $1,000 Experiment)

Facebook Advertising Guidelines You Need to Know!

Google Shopping Campaigns: 3 Examples You Can Copy Now

Google Responsive Ads on the GDN: Everything You Need to Know in 2019

Instagram eCommerce Sales Strategy: 5 Steps (+ 2 Bonus Tricks) To Success

Inside Facebook’s Campaign Budget Optimization

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