Facebook & Google Ads Blog

The 10 Google Ads Scripts You Want To Download (for Free) To Grow

November 25, 2019 2 Comments Animalz

Looking after your Google Ads campaigns takes too much time? And this is the only thing standing between you and your success? Make Google Ads Scripts do the grunt work then!

With Google Ads scripts, you have the ability to automate different aspects of your campaigns, like bidding budgets and placement exclusions.

Using scripts to control these processes frees you up to think at a higher level about how to make every ad campaign more successful.

In today’s article, we’ll walk you through how to set up Google Ads Scripts in your account and feature our favorite prebuilt scripts from Google.

We asked Top experts to handpick the 10 Google Ads Scripts that will help you level up your advertising, and that’s not enough!

You can download and keep, for free, the full version of each script. Just copy and paste the code into the script editor of your Google Ads account, your Google Ads script will start working for you right away!

Google Ads Negative Keywords List: Get it Right and Win Big in 2020

November 20, 2019 3 Comments Brad Smith

Are you already spending big on Google Ads, but still getting small results? I think I know why. Your Google Ads Negative Keywords List is wrong.

How did I know it? It wasn’t too hard to guess. I’ve been there and done that too.

There are a thousand small things you could be doing wrong with your Google Ads campaign. But there’s only one thing that most advertisers overlook: their Google Ads negative keywords list.

As an advertiser, you think about the keywords you want to trigger your ads, not the ones that don’t.

Get negative keywords right, though, and Google Ads can be the boost your business needs to hit the next level.

But go the other way, and your bank account (and brand, and clients, and everyone else) is in for some serious pain.

How To Create High-Converting Facebook Ads

November 19, 2019 1 Comment Ana Gotter

Facebook Ads has enormous potential. A few brands like AdoreMe and Rothys have exploded in popularity partially thanks to their strong and very prevalent ad campaigns, even though they were both in tough and oversaturated industries.

The key phrase there though isn’t just “ad campaigns,” it’s “strong” ad campaigns. Not every ad is a winner, which is something that all advertisers will learn the hard way– even those with great marketing teams and experienced copywriters.

Creating high-converting Facebook ads takes time, testing, and a lot of strategy. While we can’t do anything about the latter two upfront, we can help you write strong, high-performing copy that significantly increases the likelihood of whatever specific conversions that you’re optimizing for.

In this post, we’re going to look at how to create high-converting ads from the copywriting side of things, taking you step-by-step through the key strategies you should always be using.

Google Ads Conversion Tracking: All You Need to Learn to Boost Your Results

November 6, 2019 1 Comment Guest Post

Whether you are a big or a small business, if you run campaigns for your own company or for your clients – knowing how to reliably track your Google Ads conversions should be your priority.

To maximize the results of your Google ads and achieve your goals quicker, you need to understand your customers’ journey over time, measure your qualified reach at scale, and determine the marketing impact across the customer journey.

Google offers a wide range of solutions to track and measure the results of your advertising campaigns. However, finding out which one – or which combination – is the best for you may prove difficult.

You first need to understand why a correct measurement is so important. And so we asked Chiara Torterolo, Account Manager at Google, to create a masterclass just for you.

Our Top expert will explain everything about the different tracking solutions Google offers and how to pick the one perfect for your business. But it’s not enough!

Chiara will also give you step-by-step instructions to implement it right away and share a few Pro tricks, so you can start using Google Ads conversion tracking like a pro.

And if you want more, we’ll give you more! Keep reading for details!

17 Amazing Examples of Instagram and Facebook Stories That Convert

November 4, 2019 2 Comments Ana Gotter

Instagram and Facebook Stories have become an integral part of both platforms, and if you’re not using them regularly, you’re missing a valuable opportunity to engage your audience.

Since when Instagram started stories (in August 2016) the feature took on a life of its own, and was so wildly successful that Facebook added their own duplicate feature soon after.

Now, Stories have expanded with capabilities ranging from adding background music to your for free to having shoppable stickers that can encourage on-platform sales with just a few clicks.

In this post, we’re going to take a look at what you need to start using Facebook and Instagram Stories from a sales perspective, and what various best practices look like in 17 amazing examples of Facebook and Instagram Stories that convert.

Google Ads Smart Campaigns: What Are They And Who Should Use Them?

October 29, 2019 14 Comments Brad Smith

Google Ads Smart Campaigns are one of the easiest ways to dip your feet in the world of PPC and digital marketing.

If you’re a busy small business owner that wants to know if Google Ads could work for your business, getting started is easy.

And that’s why Smart Campaigns still have a place in Google Ads.

But what exactly are Google Ads Smart Campaigns?

What can you do with them, and are the results as good as normal Google Ads Campaigns?

Here’s everything you need to know about Smart Campaigns, how to use them, and if you should use them for your own business.

Facebook Automated Rules: 4 Ways To Get More Out of Your Campaigns on Autopilot

October 23, 2019 8 Comments Paul Fairbrother

As a busy marketer, how do you find time to keep on top of your Facebook ad campaigns and ensure that only the best ads are running?

With a hundred other business tasks demanding your attention, it’s easy to neglect your ads and their results will soon start to decline.

Luckily there are some proven ways to increase the outcome of your Facebook ad campaigns with minimal effort. And they’re just one click away.

Are you ready to create your very own Facebook Automated Rules and take your Facebook ads strategy to new heights?

23 Strategies to Increase Your Twitter Engagement

October 17, 2019 26 Comments Ana Gotter

As far as social media marketing goes, Twitter is one of the major players.

With over 321 million monthly active users on the site, it’s easy to see why Twitter is one of the platforms most businesses and marketers could benefit from joining.

But here’s the big question: How do you get some of those 321 million monthly active users to engage with your posts and click on your content?

In this post, we’re going to take a look at what Twitter engagement is, why it matters for your business, how to measure your Twitter engagement results, and more.

We will also suggest you 23 easy to implement strategies to increase both your engagement and your CTRs on Twitter.

Buy Facebook Likes and You Will Damage Your Business! Our Data Proves It (Do This Instead)

October 16, 2019 110 Comments Animalz

We’ve all been there before. Your boss is breathing down your neck to boost the business page with more likes. “Our competitor has thousands of likes!” they say, and you know they want results fast.

So you give in to the temptation, even though you know it’s wrong—you buy Facebook likes.

Can people be blamed for wanting more likes? Of course not. When users see that a Facebook business page has a lot of likes, it signals that the brand is worth exploring.

But buying Facebook likes is an outdated and ineffective strategy for creating social proof.

Not to mention, buying Facebook likes is damaging to your brand in the long term. Facebook will surely catch on to your misdeeds and take action against any fake accounts.

We’ve put together this article (+ an experiment with Facebook likes) to dissuade you from taking the shortcut of buying Facebook likes.

Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

October 15, 2019 5 Comments Brad Smith

The 2019 Google shopping benchmarks report discovered that Google Shopping ads grew 29% YoY vs. only 13% for paid search.

This demand is driven by an increase in ad spend by retail marketers and eCommerce businesses.

As of 2018, Google Shopping ads now drive 76.4% of all retail search ad spend, and this search spend generates 85.3% of all clicks.

And, surprisingly, the majority of the spend is not on branded search terms.

Google Shopping is an intent powerhouse with a proven track record of blowing up e-commerce sales.

When your products show up for relevant search topics, you know that those who click to your site are moments away from buying.

Here’s all you need to know about Google Shopping and how to dominate Google Ads with e-commerce today.

Academy

The 10 Google Ads Scripts You Want To Download (for Free) To Grow

Google Ads Negative Keywords List: Get it Right and Win Big in 2020

How To Create High-Converting Facebook Ads

Google Ads Conversion Tracking: All You Need to Learn to Boost Your Results

17 Amazing Examples of Instagram and Facebook Stories That Convert

Google Ads Smart Campaigns: What Are They And Who Should Use Them?

Facebook Automated Rules: 4 Ways To Get More Out of Your Campaigns on Autopilot

Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

Learn more

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