Facebook & Google Ads Blog

Google Ads Keyword Planner: What Has Changed (And How To Use It)

May 11, 2020 25 Comments Brad Smith

It’s no secret, Google search ads are getting expensive. Thanks to extreme growth in CPC, the penny clicks of days past are no more. The new Google Ads Keyword Planner can’t turn back time, but it can surely boost your campaigns’ performance.

In highly competitive fields, like law and accounting, specific keywords can cost as much as $192 for a single click. And with a median CPC of $1.42 for every single click, it’s more important than ever that you target the right keywords.

Thankfully Google’s updated keyword planner gives you more insights than ever, which will help you maintain and improve performance with less effort.

But before you start trying to learn how to perfect your keyword research with the new Google Ads keyword planner (previously Google Adwords keyword planner), you need to get your basics in order.

Online Reputation Management: What It Is & Why You Need It

May 7, 2020 1 Comment Animalz

Your business works hard to keep your customers happy. You connect with customers one-on-one and tirelessly develop new products and features to meet customers’ needs.

But even with the best customer service, a business is bound to see its reputation take a hit every now and then.

A customer posts an angry review for the whole internet to see. Or a less-than-flattering media story spreads far beyond what you expected.

That’s where online reputation management comes in.

By actively managing your reputation, you can minimize negative customer feedback and keep your online presence as positive as possible.

To help you get started, we’re walking through the what, why, and how of online reputation management—including strategies you can use for your business.

Healthcare Marketing: 9 Pro Tips to Attract More Patients Quickly

May 6, 2020 2 Comments Ana Gotter

Hospitals, dentists, doctor’s offices, and even insurance companies have their hands full at any given point in time. A lot goes into running any kind of healthcare practice or organization, and you have to be focused on putting the patient’s care first. But you need a good Healthcare marketing plan too.

It’s more than a full-time job, which means that the healthcare marketing work you’re doing should absolutely be as effective as possible in getting you more patients through the door in less time and ideally for as small of a marketing budget as possible.

Having the right healthcare marketing strategies and knowing how to optimize them with best practices is key, and for most practices, that means finding an effective balance between creating strong organic content and optimizing it with PPC campaigns.

In this post, we’re going to take a close look at 9 healthcare marketing tips that are effective in attracting patients quickly while keeping you on budget.

Social Sharing & Copyright: What Brands Can & Can’t Use on Social Media

May 5, 2020 Leave a Comment Ana Gotter

Social sharing pop quiz time: If you Google search the word “donut,” find a great image, can you then download it, upload it to your site, and use it for your own commercial site?

And another question: Are you able to add any music to the background of your video, even if it’s only meant to entertain your small audience of 200 Facebook followers?

And one more: You find an amazing quote online from an expert interview. Can you share the quote and not credit the publication itself?

Copyright laws used to feel a lot more straightforward. Social media, however, has blurred the lines. Online blogging has too.

Unfortunately, it’s not uncommon for small businesses to accidentally end up violating copyright law without ever even realizing it or intending to do so.

That’s why, in this post, we’re going to take a close look at what’s protected by copyright law and what you can and can’t use as a brand on social media.

Digital Advertising Platforms Throwdown: Which One Should You Use?

May 4, 2020 1 Comment Brad Smith

So, you want to reach a broader target audience and have decided to give digital advertising a try. Great! But, where do you get started? Which one -of the several digital advertising platforms- should you pick?

Is there one platform that will work better for your industry or your audience?

There are dozens of digital advertising platforms — and some are less than stellar. How do you know which platform will offer the biggest bang for your buck?

Well, that’s what we are going to cover today.

Fashion Marketing: Top 5 Strategies To Increase Conversions

April 30, 2020 3 Comments Brad Smith

If you’re here now, it’s because you’ve spotted an opportunity for growing your business and you’re looking for an effective fashion marketing strategy.

The fashion business is booming, the industry is expected to grow by 15.7% in 2020 to 718 billion globally. But, maybe, despite the industry’s consistent growth, you aren’t seeing the results you want.

Maybe your ROAS (return-on-ad-spend) needs improvement. Maybe your PPC ads aren’t customized towards your audience or aren’t utilizing everything that Facebook has to offer.

In this post, we focus on the top five fashion marketing strategies for fashion businesses that are designed to increase conversions, reduce your return rate, and deliver a higher ROAS.

Ad Targeting: the Guide To Nail Your Facebook and Google Advertising

April 28, 2020 1 Comment Brad Smith

No matter what platform you use for your digital advertising, you will boost your results just by adjusting the ad targeting of your Facebook and/or Google ads campaigns.

Paid ads can help your business increase sales, build brand awareness, and drive traffic to your website. Ad targeting is the process of carefully selecting who will see each ad you create.

However, the process of creating ads —- and figuring out who to show those ads to — can be complex and overwhelming.

Don’t worry, though, we’ve got you covered with this guide to targeting ads on both Facebook and Google.

6 Facebook Lead Generation Mistakes + 4 Proven Ways to Get More Leads

April 27, 2020 17 Comments Animalz

Facebook Lead Generation capability is a big part of why so many businesses rely on the social platform for their advertising. And they’re right, Facebook ads have the potential to boost new customer acquisition.

But Facebook ads can sometimes feel like a gamble, especially in the early days when you’re just starting out.

You might choose the wrong campaign objective, placement, budget, or you might even fall victim to more subtle mistakes that result in poor ad performance and wasted money.

We’ve found six mistakes that contribute to poor Facebook lead generation. Not addressing them will consistently hurt your entire ad campaign.

The good news is they’re easy to fix.

Discover the most common mistakes marketers make and how to fix them so that your Facebook lead generation ads get the results you expect!

The Most Inspiring Facebook Messenger Chatbots & How To Build Your Own

April 22, 2020 22 Comments Animalz

Facebook Messenger chatbots are one of the fastest-growing and most effective ways to connect with customers.

Since their launch in 2016, bots have helped brands scale the way they interact with customers and have made it easier to provide one-on-one service.

By giving personalized recommendations, scheduling help, and so much more, Messenger chatbots can help you interact with customers for a fraction of the cost of a human counterpart.

With the popularity of chatbots continuing to grow, and the options for creating them getting easier and easier, there’s never been a better time to give them a shot.

That’s why we created this incredible post!

It contains everything you need to get your Messenger Chatbot marketing up and running in a blink, including six chatbot examples and tips for building your own chatbot.

Facebook Ad Scheduling: the Guide Marketers Need

April 21, 2020 2 Comments Animalz

If you’re currently running ads on Facebook or Instagram, you know the wealth of options Facebook Ads Manager provides. You can choose where your ad is shown, specify incredibly detailed (or incredibly broad) target audiences, and create the visual portion of your ad, all in the same place.

But there’s one tool you may not be using yet: Facebook ad scheduling.

Facebook only allows scheduling of ads with a lifetime budget, so the option is easy to miss if you’ve been setting daily budgets instead.

The scheduling feature is useful for saving time—you can set publish dates for your ads all at once.

It also helps you reach your target audience more efficiently by restricting your ads to time slots when the majority of your audience will be online.

Ready to enjoy these benefits?

In this post, we’ll walk you through how to schedule your ad, and show you best practices for Facebook ad scheduling.

Academy

Google Ads Keyword Planner: What Has Changed (And How To Use It)

Digital Advertising Platforms Throwdown: Which One Should You Use?

Ad Targeting: the Guide To Nail Your Facebook and Google Advertising

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