Facebook & Google Ads Blog

24 Free or Inexpensive Digital Marketing Tools to Drive Success in 2020

June 10, 2020 22 Comments Animalz

Hundreds of marketing tools exist to help your business from every possible angle: they help with researching your market niche, creating high-quality content, reviewing campaign analytics, and much more.

But if you don’t have a large marketing budget, it can be confusing to figure out which tools you should use.

Which ones are worth paying for, and which aren’t? And which have great free versions?

To help out, we’ve compiled a list of the best free or inexpensive digital marketing tools your team can use to drive success in 2020.

Mobile Advertising: a Complete Guide (with strategies and examples)

June 9, 2020 4 Comments Brad Smith

Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile usage time browsing the internet.

So, if you’re looking to get into mobile advertising to optimize your business’s spending, you’re in the right place.

In this post, we’re going to cover the four most important mobile advertising platforms and provide proven tips on how you can use these platforms to reach a targeted mobile audience and drive business growth.

This guide will give you tips and strategies for creating mobile ads that increase your return on ad spend (ROAS).

How To Master Facebook Business Manager (the 2020 Guide)

June 8, 2020 46 Comments Ana Gotter

A lot of small businesses and large alike see Facebook’s Business Manager and groan a little on the inside. There is a lot to keep up with, and a lot of it seems pretty technical at a first glance. And since your business is likely able to accomplish most basic marketing tasks without diving too deep (or at all) into the Business Manager, it makes sense that many avoid it altogether.

If you’re not using Facebook’s Business Manager (whether intentionally or otherwise), however, you are missing out on multiple valuable marketing opportunities. While Business Manager is essential for agencies, it also has numerous benefits for businesses of all sizes that can improve the efficacy of your marketing or offer new features with new capabilities.

Whoever you are, in this article we’ll do our best to convince you that now is the time to make the leap to Facebook Business Manager, and we’ll show you how to get started.

We’ll cover what is Facebook Business Manager, how to get started in it, what the key features are, and how Facebook Business Manager will benefit your business.

Google Ads Certification: the Guide You Need to Be Top of The Class

June 3, 2020 15 Comments Animalz

Why do you need a Google Ads certification study guide? Easy: because you need to pass your Google Ads Certification exams!

Whether you’re a newbie studying to make a career in online advertising or a marketing professional wanting to brush up on your paid marketing skills, Google Ads certification is a great place to get started.

When you’re certified by Google, it shows everyone that you are an expert in the field. It is a mark of distinction that lets people know they can trust an advertiser.

But nailing the Google Ads certification exams is no easy task. That’s why we created this study guide!

Google Display Ad Examples: Proven Designs that Drive Clicks

June 1, 2020 3 Comments Brad Smith

If you want to drive traffic and sales online, there are few methods as effective as Google Display Ads.

According to Google, their display ads reach more than 90% of all internet users.

So, whether you are wanting to create a simple text ad, a Youtube ad, or draw with a slide show ad, Google Display has you covered.

In this article, we’ll give you 10 real-world Google Display Ad examples to inspire your business to success and growth through advertising. Let’s get started.

Google Ads Attribution: Find your North Star and Place the Right Bid

May 26, 2020 6 Comments Guest Post

Google ads Attribution Models and KPIs for optimization keep getting more complex. What is the right bid for your business? How do you set up the right budget for your Google ads campaigns? Where and when do you move this budget?

Ideally, we want to spend money on where our sales are coming from. But where our sales are coming from depends on the attribution model.

When it comes to choosing an attribution model, it feels like you are picking an entire ‘belief system.’

In this article, you’ll learn how to reverse engineer what the right bidding systems are for your campaigns based on the status of your operation and how this can determine which Google ads attribution model you should use for your bids and budgets.

How to Get the New Facebook Blueprint Certification

May 26, 2020 18 Comments Animalz

With the introduction of new ad types, advances in custom audience targeting, and an ever-evolving set of rules and regulations, staying on top of Facebook ad options is tough. And you need a mastery of the space to remain competitive.

The Facebook Blueprint certification exams are how you officially gain that mastery.

Becoming Blueprint-certified shows that you have a complete understanding of Facebook advertising, from building a strategy to implementing it and analyzing the results.

Gaining the coveted badge of “Certified Marketer” proves to your employer, your colleagues, and your customers that you’re at the top of your game.

It’s no surprise, then, that getting your Facebook Blueprint certification isn’t easy — it takes time, experience, and hard-earned cash to complete.

But don’t worry, we’re here to guide you! We’ll show you exactly what to do and where to go to earn your certification.

Is Your Website a Lead Building Machine? 6 Questions to Discover It

May 21, 2020 7 Comments Guest Post

If you want to drive continued sales for your company, you need to master the art of lead generation and make sure that your website is actively helping your lead building efforts.

The problem, of course, is that the internet is a crowded place. How are you supposed to make your website stand out from your competitors in a way that will fuel new leads and sales?

The good news is that as we begin a new decade, marketers have more res available than ever before to help them maximize their lead generation efforts.

Here are the six questions you have to answer to make sure your website (and other digital content) is optimized to better reach prospective buyers.

Amazing Instagram Stories Examples (With Tips & Tricks to Copy)

May 18, 2020 13 Comments Animalz

Since the launch of Instagram Stories in 2016, the format has taken off among advertisers.

To help you take advantage of the feature, we’ve highlighted 20 of the best Instagram Stories examples that reveal advertising best practices from leading brands.

Never used Instagram Stories ads before? Don’t worry! We’ll walk you through setting up your first ad.

We also included some proven strategies and pro tricks that you can use right now to engage your audience and grow your business.

5 Marketing Tools for Remote Working (that Your Team Will Love)

May 13, 2020 2 Comments Ana Gotter

Remote work has been increasing rapidly over the past five years, and in this peculiar time, more businesses than ever before are in WFH mode, and finding the best marketing tools for remote working teams has become a need.

Many are quickly learning that working from home has its own unique benefits and a few drawbacks.

As a freelancer who works exclusively remotely and as a third-party contractor with a large number of clients, I’ve gotten familiar with these tools and can vouch for their effectiveness.

In this post, we’re going to take a close look at five highly effective and easy-to-use marketing tools that facilitate remote work for team members.

Academy

Mobile Advertising: a Complete Guide (with strategies and examples)

How To Master Facebook Business Manager (the 2020 Guide)

Google Ads Certification: the Guide You Need to Be Top of The Class

Google Display Ad Examples: Proven Designs that Drive Clicks

Google Ads Attribution: Find your North Star and Place the Right Bid

Is Your Website a Lead Building Machine? 6 Questions to Discover It

Amazing Instagram Stories Examples (With Tips & Tricks to Copy)

5 Marketing Tools for Remote Working (that Your Team Will Love)

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