Facebook & Google Ads Blog

How to Master the Facebook Pixel Like a Pro (in 2021 and beyond)

December 17, 2020 28 Comments Ana Gotter

Out of all of the incredible tools Facebook has created for marketers, perhaps the most useful is the Facebook Pixel.

The pixel allows you to monitor how successful your Facebook Ads actually were—giving you more accurate conversion stats—and create custom audiences based on site traffic. Anyone running Facebook Ads should absolutely, without a doubt have the pixel installed.

In this post, we’re going to go over everything you need to know about the Facebook Pixel, including what you can do with it, how to install it, tools that can help, and how to sidestep new pixel limitations caused by privacy concerns and updates.

The 27 Facebook Statistics that Every Marketer Must Know To Win in 2021

December 16, 2020 11 Comments Ana Gotter

It’s hard to keep up with all the changes at Facebook (which is why we have our Facebook updates post refreshed monthly), and it can be even more difficult to know what they all mean. That’s why keeping up with the latest Facebook statistics is so important, especially when planning your marketing strategy or convincing your boss to try a new platform.

We can help with that. We’ve gone digging through all the latest research and case studies to find information about Facebook users, their behavior, what marketers can expect, and trends on the platform overall. These can help you shape your marketing and advertising strategies, armed with the most up-to-date knowledge about the platform and how it impacts you.

We did the heavy lifting and selected the Facebook statistics you must know to plan your 2021 marketing strategy and achieve the success you deserve with your Facebook advertising.

7 Mistakes To Avoid When Promoting Your Small Business Facebook Page

December 2, 2020 86 Comments Ana Gotter

Your Facebook Page is often the central hub for your entire social media marketing presence as a small business.

It’s a crucial method of discovery, with users both enthusiastically recommending businesses to their friends, engaging with your content (which their friends can see!), and people finding you through the search bar. Here, potential and existing clients alike can find out key information about your business, including a link to your site, hours of operation, and even a mission statement.

Your Facebook Page, therefore, can be incredibly useful in both reaching new audiences and establishing relationships with current followers. In order to take advantage of these benefits, however, people need to actually be able to find your page.

Knowing how to set up and promote your Facebook Page for your small business is essential, and knowing what NOT to do is just as crucial. In this post we’re going to go over the 7 most common mistakes that you want to avoid when promoting your Facebook business page, and we’ll look at a few things that you will want to do, too.

42 Great Examples of Real Estate Advertising On Facebook

November 26, 2020 44 Comments Animalz

Recently, Facebook changed the rules for real estate advertising on the platform. The company implemented the special ad category, which restricts targeting for certain types of ads, including housing ads. Most notably, marketers can no longer target ad audiences based on demographics, behavior, or ZIP code.

Does that mean Facebook real estate ads are worthless? Not at all! Facebook ads are still a powerful way to get your ads in front of a relevant audience.

Everything You Need to Know About Facebook Groups Marketing

November 24, 2020 256 Comments Ana Gotter

How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number. I know I couldn’t.

Do you know what else I’d bet money on?

There are only a few groups that you’d be able to think of immediately. Those that offer value to you, in which you engage and build relationships with fellow members even if they’re centering their brands at the same time.

This is the standard that all groups should aspire to uphold.

In this extended post, we’re going to go over every single thing you need to know about Facebook groups, including why you should be using them, how to create and maintain groups, best practices, and so much more.

5 White Hat Social Media Strategies That Actually Work

November 10, 2020 2 Comments Ana Gotter

The internet is full of social media strategies that are designed to help you increase your followers, boost your reach, and even reconnect with users off-platform. Like most of the internet, some of the advice is solid. Some of it is more than a little unreliable.

Unfortunately, you’ll find sketchy-as-a-dark-alley-after-2-AM level strategies everywhere, and it can be hard to know which are which. There are plenty of services that boast “real” followers available for purchase, for example, but these are always a disaster and hurt you more than they help you while also potentially violating platform terms of service.

It’s essential, however, that you’re only using white-hat strategies that have no actual backlash. Plenty of the not-so-great tactics can cause backlash from followers (who doesn’t love a good PR disaster, ammirite?) and potentially even get you suspended or banned from different platforms. That’s the last thing you want when you’re just trying to put your best foot forward.

In this post, we’re going to go over five white-hat social media marketing strategies that actually work to get you the results you want while still staying in the clear with social media platforms.

Google Ads Bidding Strategies: The Ultimate Guide

November 3, 2020 16 Comments Brad Smith

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down.

If you don’t know what you’re doing, you can end up wasting your entire budget on just a few clicks.

But when you make the right moves, you can take your campaign performance to a new level.

Just changing the bidding strategies can lead to an increase in conversions of up to 142.86%.

In this post, we’ll walk you through all the different types of Google Ads bidding strategies, and how to use them to your advantage.

How to Create Effective LinkedIn Ads Retargeting Campaigns

October 28, 2020 1 Comment Animalz

It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t.

The ugly truth is, at best 6.1% of people who hit your landing page convert. The rest fall out of your marketing funnel, never to be heard from again.

But LinkedIn retargeting campaigns can help. Retargeting with ads on LinkedIn will remind those lost prospects why they were interested in your brand and product in the first place. In other words, LinkedIn retargeting ads help you capture the prospects that got away.

If you’re new to LinkedIn advertising, start here. You’ll learn how to create high-performing LinkedIn ads from scratch.

In this post, we’ll show you the nuts and bolts of how to create LinkedIn retargeting ad campaigns, and we’ll leave you with five retargeting strategies you can start using today to increase ROI.

Facebook Advertising Strategies for Musicians

October 27, 2020 1 Comment Ana Gotter

Facebook Ads can be an exceptional platform for musicians who are looking to build brand awareness, establish a fan-base, sell albums, and promote events and concerts.

Accomplishing these goals, however, simply requires strategies that look a little different from the tactics used to promote services or drive quick eCommerce sales, making most conventional Facebook Ad strategies that you’ll see online not-so-effective for musicians who are trying to expand their reach with the platform.

Fortunately, there are Facebook advertising strategies that are tailor-made for musicians, allowing you to drive the results that you’re looking for in a relatively quick and cost-effective way. In this post, we’re going to take a look at Facebook advertising for musicians, including five key strategies that will help you reach your fanbase so that your career can thrive.

Academy

How to Master the Facebook Pixel Like a Pro (in 2021 and beyond)

The 27 Facebook Statistics that Every Marketer Must Know To Win in 2021

7 Mistakes To Avoid When Promoting Your Small Business Facebook Page

42 Great Examples of Real Estate Advertising On Facebook

5 White Hat Social Media Strategies That Actually Work

Google Ads Bidding Strategies: The Ultimate Guide

Facebook Advertising Strategies for Musicians

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