What if I told you that the most important element of your Kickstarter campaign isn’t your prototype?
On the all-or-nothing platform of Kickstarter, spending money on Facebook advertisements doesn’t just feel overwhelming: it feels downright scary.
With all the horror stories of failed campaigns, the last thing bootstrapped creators want to do is risk money on a doomed project.
But this risk isn’t rooted in rationality; it’s rooted in scarcity and fear. With this guide, you’ll find that Facebook ads will not only fuel your funding goal, but offer an abundance of leads, fans, and loyal backers that no other ad platform can.
Before you create your Kickstarter Facebook Ads
Your ad strategy doesn’t start when your campaign launches: it starts months before it even begins.
Before you craft your first ad, you’ll want to have your fundamentals in place:
- Pre-Kickstarter Landing Page
- Facebook Pixel
Pre-Kickstarter Landing Page
While we cover landing pages in great detail, pre-Kickstarter pages are a time to build up the hype!
- Let your backers know that, by being first, they will get best deal. And that by giving you their email, they will get the best deal possible on your Kickstarter.
- If you’ve ever pledged on Kickstarter, you know that the lowest price for the items are always in limited supply. Let them know it!
- Still unsure what you can keep a promise on this far out? Try the standard lead magnets: an e-book, guide, or checklist. You weren’t expecting to get that coveted email for free, were you?
- As you get closer to a defined launch, include a timer that counts down to the Kickstarter launch date.
If you go on Kickstarter right now, you’ll find that the majority of sites for active campaigns do not have a Facebook Pixel installed.
Pakpod, which installed it’s Facebook Pixel before it’s Kickstarter began, had an influx of visitors on their website during their campaign:
As a result of having the Facebook Pixel installed, every single website visitor with a Facebook could be re-targeted.
If you’re feeling generous, share this article with the creators on Kickstarter!
Facebook Ads To Build Your Pre-Kickstarter Email List
Now that you have your landing page and Facebook Pixel installed, it’s time to get to the ads themselves.
The primary purpose of your Facebook Ads before the campaign begins is to get the emails of people who might back your campaign!
Yes: market research, testing ad copy, and mocking up images is all good fun, but focus on what counts- the email!
You might be surprised how little you have to spend in order to start building a pre-Kickstarter list!
Self Journal, a campaign that totaled $322,695, spent just $92.89 over several days on Facebook ads for a total of 172 emails.
While you may not have as good of a lead magnet as Tim Ferris, you can still try your hand with a variety of incentives:
- Free e-guides – you can use it later as a backer reward too!
- Pre-defined “rewards” based for being the first to back
- Contests and giveaways
Target Audiences Before the Campaign
The hard part – especially this early – is who to target.
For Self Journal, they chose a broad audience of those who liked public figures in their industry (self-development):
Tim Ferris won (does he ever lose?), but their strategy hit their industry well.
In general, we’d recommend:
- Broad audiences of your industry interest
- Public figures in the industry
- Narrow audience of an interest of “Kickstarter” and the industry or public figures associated with it
Types of Pre-Kickstarter Ads
Self Journal found that the News Feed had the lowest cost per result, and Mobile had the greatest reach.
While this standard testing was effective, you can get even more creative:
- Lead Ads make it quick and easy to nab an email directly without the individual leaving Facebook.
- Video ads are a great teaser of your pre-Kickstarter footage.
- Carousel ads show your Kickstarter prototype in multiple frames of action!
The early campaign also has the secondary benefit of testing ad copy and images for your industry.
And the secret bonus? All of the website visitors who didn’t opt-in can be re-targeted when your campaign goes live!
Facebook Ads During Your Kickstarter Campaign
So what’s all the hype about? You’ve just learned that you can get emails before you start… but how about results once you’ve already gone live?
Pakpod’s Facebook Ads were responsible for almost 40% of its total funding.
While on track for $70,000, the Facebook Ads drove pledges all the way to the final funding amount of $123,000.
That’s a whole lotta moola from ads! But it comes with a catch…
Kickstarter Analytics Are Extremely Limited
Organic meshed with paid? It’s a Facebook marketer’s worst nightmare.
Desktop, mobile, paid, organic: it’s all the same!
Don’t bury your head in frustration yet though: a little coding goes a long way…
How to Track Facebook Ad Conversions on Kickstarter
August 1st, 2016: You may need to enlist the help of your web developer to pull off this advanced tracking. If you can’t get a web developer to help you (or you don’t want to figure it out yourself), I would highly recommend searching for and reaching out to a Kickstarter ad agency.
Since Kickstarter Analytics only show the site’s root domain, you’ll need to make sure the link in your Facebook Ad isn’t just the Kickstarter page link.
You’ll need to make the link in your ads coming from a different source so that it isn’t confused with the organic traffic generated by your friends posting your Kickstarter all over each other’s Facebook walls too.
To re-iterate: the link in each Facebook Ad should be a unique (sub)domain.
You will need to create different subdomain folders on your website domain host. To do this, you’ll set up sub-domains using cPanel. 30 sub-domains is a good estimate – it would allow 30 different ad variations.
This is the process:
- Put the same html code in to each subdomain folder – this is the code that we used (in red below). The Facebook and GA pixels are optional but recommended for retargeting people.
<!– Facebook Pixel Code –>
/ YOUR FACEBOOK PIXEL CODE
<!– End Facebook Pixel Code –>
<!– GA Pixel Code –>
/ YOUR GA PIXEL CODE
<!– End Pixel GA Code –>
<!– Redirect to Kickstarter –>
<meta name=”referrer” content=”origin”>
<meta http-equiv=”refresh” content=”0;URL=https://www.kickstarter.com/projects/YOURPROJECT“>
<!– End Redirect to Kickstarter –>
- Each Ad within an Ad Set (or Campaign) needs to redirect to a specific subdomain. You can number them 001, 002, 003 etc. For example: 001.yourwebsite.com, 002.yourwebsite.com, etc
- The code within each subdomain then redirects to the Kickstarter project! The end result is that the subdomain (eg “001.yourwebsite.com“) will show up as the referrer in Kickstarter (if they pledge) and “Source” in Google Analytics (shows all traffic including pledges)
Note that, even with this system, not all traffic will show up from the subdomain – it seems that between 20 and 40% still shows up as direct traffic. So it’s not a perfect science but you can still get a good sense of what is working with your Facebook Ads!
Don’t want to code?
There are ad agencies out there that specifically focus on Kickstarter (and take anywhere from 15-25% of revenue per pledge), but they require a bit of searching to find.
The agency that I interviewed for this article specifically asked to remain anonymous, but if you use AdEspresso’s Ad’s Gallery – and search for Kickstarter – you may get lucky in finding agencies that specialize in Facebook Kickstarter ads…;)
CPC and CPA tend to be inversely correlated
Surprisingly enough, when it comes to Kickstarter, cost per click (CPC) and the cost per acquisition (CPA) are often inversely correlated.
If you follow any of the Kickstarter “aggregators” you may have noticed that they use clickbait copy.
While it might very well be “THE BEST KICKSTARTER EVER,” this type of sensationalized ad usually results in a lot of low cost clicks, but higher conversion costs (very high CPA).
Playing with headlines and images to garner Kickstarter backers is definitely a balancing game.
The best result: organic shares of a paid ad.
This is why target custom audiences are so important for Kickstarter…
Target Audiences During the Campaign
To really succeed at advertising during your campaign, you need to have killer custom audiences.
Here are some recommendations:
- Those on your pre-campaign email list (run a parallel email and ad)
- Re-targeting website visitors who did not opt-in on your email page prior to campaign
- Look-a-like audience on your pre-campaign email list
- Look-a-like audience of website visitors
- With 48 hours to go, re-target all new website visitors that came to your site during the campaign
Types of Ads During the Campaign:
While placement hasn’t shown any concrete trends, there are some strong recurring themes through Kickstarter Facebook ads.
Sense of urgency
At the beginning, the copy and imagery of the ad can emphasize being “the first in” on the campaign.
At the end, you can pledge before you “miss your chance,” or to “join thousands of other backers while you still can.”
- Use the display URL to push the urgency- “Ending Soon” and “Act Fast” are subtle reminders under the ad.
- Put a clock in the ad (like a timer)
- Use a different ad image and headline for your last 48 hours to stress that time is running out
Kickstarter allows people to “star” a project to remind them that when the campaign has only 48 hours left. If you can time a Facebook Ad set in tandem with this automated email from Kickstarter, you can relax as the new-found King of Conversion.
If you’ve done your PR homework, then your Kickstarter launch will be covered in the news or blogs. Many have a PR image in on their campaign page:
Don’t be shy to use that in your ads as well!
Kickstarter also gives projects that they are confident will “deliver” a special badge: the Kickstarter Staff Pick.
Kickstarter Staff Pick is like an SSL certificate for your campaign. Security and social proof – on a platform that’s mildly notorious for a lack of delivery – will provide that extra bit of click-sauce.
On your ads, make sure to:
- Include the Staff Pick badge on your image, or in your Text/Headline
- Use a logo of the news industry in your ad imagery
- Quote what a blog said about your campaign in your Text/Headline.
- State your current funding or backers if you’ve already hit funding (and are looking for more!)
Stress the “MOST” unique feature of your product in both the image and copy! Fill in the blank…
- This is the best _____ on the market!
- Most funded _______ (llama, toothbrush, chair) on Kickstarter!
- The only _____ in the world!
- Our country’s first ______ on Kickstarter!
- The first crowdfunded _______
And finally, a pro-tip:
Do not use video ads during your campaign!
This is not the time for brand awareness – your Kickstarter is a ticking clock.
While you can include the Kickstarter link in the “Text” above the video, data from the interviewed agency indicated that Facebook video ads were the worst performing ads for conversions.
Also, who doesn’t love a bit of mystery? Don’t ruin your awesome Kickstarter video for 15 seconds of glory!
Facebook Ads After Your Kickstarter Campaign
Whether you are drinking champagne as a part of the successful 42%… or wallowing in pity with the other 58%, don’t rest yet… it’s time to strive for more pre-orders!
Your Backer’s Email: The Golden Egg
Backer Kit is the standard platform of fulfillment for your Kickstarter campaign. This is how you’ll get the contact details from your backers to ship the product.
Simply upload the Backer Kit email list into Facebook and voila:
You have now have access to your best custom audiences yet – your customers.
Target Audiences After Your Kickstarter Campaign
- All website visitors from your early-landing-page days to the present (excluding those who backed your campaign)
- Your current email list (excluding those who backed your campaign)
- Look-a-like audiences of everyone who backed your campaign
The realm of ad re-targeting is now yours to conquer!
Types of Ads After Your Campaign
Don’t be shy, brag!
Were you successful on Kickstarter? Show it in the graphics and text!
Featured on popular sites? Get a social proof banner going!
Early-backers testimonials? Hell yes!
Onion nailed it in their post-Kickstarter Facebook campaign.
Just remember: don’t alienate your original backers in your post-Kickstarter ad campaigns.
Make sure you follow through on all of your initial promises, pledges, and deals that your “first” backers pledged for.
Now that you’re finally off the Kickstarter Analytics platform, you can also rejoice in the tracking of Google Analytics. And with the ability to create hundreds of different ad sets to your most relevant audiences yet, it’s time to kickstart your Facebook ads to a whole new level!
Check out Ascenial’s ad creative newsletter.
I just wanted to say – This article is GOLD.
Saving it as a PDF.
Tim Chard says
This was extremely helpful and really answered the question about why a video we ran during the Kickstarter didn’t do as well as the rest of the ads!
Tim Chard says
🙂 Glad to hear Peter. And yup, who would have thought that a video ad for a Kickstarter project would under-perform? Go figure! Hope your campaign went well all the same!
Yeah! Video Ads don’t do so well for some reasons! We are planning on doing a Kickstarter campaign soon and this is an amazing blog entry! Thanks for sharing!!
This is by far the best guide I’ve seen so far. I launched yesterday. But I wish I used a landing page instead of 3K twitter followers who aren’t interested.
Tim Chard says
Glad you found the guide useful! You are still in the very beginning, so plenty of time to put this into effect.
Twitter is an interesting one…I’ve heard really mixed reviews, some even saying their followings generated almost nothing in actual funding for their campaigns.
Best of luck with your campaign!!!
Michał Mackiewicz says
Is it possible to set up a conversion pixel with a Kickstarter campaign. I mean one similar to the standard pixel on a “thank you” page in e-commerce, but set on a something like a “thank-you” page on the Kickstarter?
Tim Chard says
This is currently not possible. The only way to track conversions is to have a unique domain from your ad re-direct to your Kickstarter page. If the person pledges, the pledge’s “source” will be from your unique domain instead of Facebook.
Kickstarter only shows the ROOT DOMAIN of the source. So organic + paid is all meshed together…Unless you get creative. There’s a section in the article about this above!
Best of luck with your campaign,
First of all, HUGE thank you for such brilliant Guide!
That guide were my step-by-step instruction when I plan my Kicksterter campaign.
I have made landing page with countdown to launch with implenented pixel and start gather subscribers before launch.
Yesterday I launched.
The only thing which I can’t make to work it’s a Referer which will show me the stats from where my bakers come from.
I set up a 301 redirect as it’s mention above and make a tests. I follow my redirect link and baked my project but still have “No referer” in Kistarter stats.
Can’t understand what I’m doing wrong here 🙁
Here is a redirect link http://bit.ly/1XUofMk
Tim Chard says
You’re welcome, glad you found it helpful!
I noticed your re-direct goes from the bit.ly to “beholder-game.com” then to the Kickstarter page …So you are currently showing no backers in your Kickstarter analytics from “beholder-game.com”?
I have “Direct traffic no referer” in Kickstarter stats for my own tests, when I follow my link and bake 🙁
Tim Chard says
That is definitely a bummer! What if you pledge directly from your site Beholder? Are you showing pledges directly from your site? As in, NOT a re-direct. Clicking on the Kickstarter link on your site. Does THAT show as a Direct referral source? Or does that show it as “beholder-game.com”?
If THAT shows the referral source of beholder-game.com, then the issue is the re-direct. Instead of Bit.ly, what if you just used your “re-direct link” directly?
Also, perhaps you can try building a unique link or experiment with Google’s UTM builder to see if it shows up as a unique link. I haven’t done this before, but another project creator claimed it worked for his tracking: https://support.google.com/analytics/answer/1033867?hl=en
Have you tried this with OTHER domains that re-direct?
Tim Chard says
Hi Tai, thanks for letting me know you’re having the same problem. It seems this 301 technique is not working, so I’m currently investigating/discussing with other creators to test out another method (or modification). Really sorry that this is happening to you (and others) mid-campaign. I don’t have any active Kickstarters going/that I’m working on, so I have no way of testing currently.
I haven’t had a chance to test this out, but what if you put the Kickstarter page link in Google’s UTM builder (https://support.google.com/analytics/answer/1033867?hl=en) and then pledge through that? Will that show up as a referral from Google UTM – or just generic Google?
Am making an edit in the article about this, and ideally hoping to provide a solution a soon.
Thanks so much!
What about using the refer tag option within Kickstarter?
They have an option to track each link and they say this will allow for ad tracking, etc.
Hi Anthony, I’m actually unaware of the accuracy of that option (or if it’s a new feature for Kickstarter? I hope so!). Either way, I did notice that it can’t track clicks. Nonetheless, if it could track pledges – and each URL for each of your ads is unique – then this, in theory, SHOULD work. Are you going to test it out with your Periodic Table of Elements campaign? 🙂
Solid article, well researched and definately cutting edge. Thanks for the insights.
Tim Chard says
An excellent guide which we plan to use for our kickstarter project.
In this regard we are looking for a provider to setup our landing page, tracking etc per the guide. If you can refer someone it would be a great help as I am going around circles to find someone who can do all the steps in the guide.
Tim Chard says
Hey Lindsay! AdEspresso users get access to a private Facebook group of over 800 people. There would definitely be someone in that group who could do what you want, but I can’t DIRECTLY refer someone to handle this for you. Best of luck to your (hopefully overfunded) Kickstarter!
Bo Knuth says
Excellent article! Did you ever resolve the redirect issue? It sounds like Tai did, but I can’t see the posted code for index.html. Thanks!
Please let me know if you figured it out as I’m also concerned with this questions. Thanks!
Tim Chard says
We found a solution, please see the updated article!
Tim Chard says
Hi Bo! Check out the “How to Track Your Ads” section now. It’s a bit complicated, but we have confirmed with a Kickstarter project that it works!
If you aren’t comfortable with the code (or don’t have a developer to help), try reaching out to an ad agency – Jellop and FundedToday both have positive reviews!
Hi guys the images on this guide aren’t showing up?
Tim Chard says
Hi Dekan, thanks for letting us know! We were having hosting issues over the weekend, and this should be fixed shortly!
Jake Stansky says
This article was glorious! Our campaign is rocking BUT on serious issue and you totally disclose this is the accuracy, per above: “Note that, even with this system, not all traffic will show up from the subdomain – it seems that between 20 and 40% still shows up as direct traffic. So it’s not a perfect science but you can still get a good sense of what is working with your Facebook Ads!”
This part is killing us. I have a detailed case study from our Ad buy yesterday and long/short “Direct” is stealing the thunder from the Ads. This is killing us because we can’t have friends/partners loan us money and us give back their investment + %. We hold theory that our ads 1:4 – 1:6 but Google Analytics is showing closer to 1:2 or 1:1 on Ad spend to revenue. While Direct is doing nothing and showing 1:30 profit rations. We’ve tagged every link out there pointing the campaign and Search Engine traffic is clearly defined, not sure to close the “accuracy gap” or is this really not possible?
Tim Chard says
The accuracy gap is the hardest part of this all, which is why so many turn to Jellop or FundedToday. It seems Kickstarter intentionally makes it hard (unlike Indiegogo) to track. Your situation is what I have heard from others too – it’s “almost” there, but still showing up as DIRECT!
If you’re tagging all the other links, and Direct is still “killing it” – your ads are more than likely responsible for that, as frustrating as it is to not have a concrete ROI (the bane of every advertiser’s existence).
I’ve had a lot of people DIY their ads reach out to me, and if I find anyone who has closed that accuracy gap further, I will definitely close that gap as fast as I can in this article.
I’m currently handling the marketing or AdEspresso full time, so I haven’t been involved in a Kickstarter since I wrote this, so if you find out a better method than the above, do please let me know!
All the best with your campaign – hoping for your success! And thanks for your comment!
Andrew Seipp says
If Kickstarter supports Google analytics is it really necessary to go through the song and dance of creation subdomains when you can just use UTM codes and track from that? Or does Kickstarter strip these details.
Tim Chard says
For reasons I (and others who have been running Kickstarters) have yet to understand, sometimes it STILL shows up as direct or just as the root domain when using UTM codes.
I don’t know how or why it’s stripping it, and really wish I had a source who works AT Kickstarter to interview them.
Hey Tim, awesome article. Pure gold.
You mentioned “If you go on Kickstarter right now, you’ll find that the majority of sites for active campaigns do not have a Facebook Pixel installed.”
I just wanted to confirm… you meant on the actual site, not the Kickstarter project site, right? From what I understand, Kickstarter doesn’t give you the option to install a Pixel on your project page. If I am missing something, and in fact you can… that would be a game changer.
Tracking ads via GA just isn’t like having pure Pixel data coming in FB… (Indiegogo allows you to install a Pixel)
Tim Chard says
Hey Peter! I meant if you go to Kickstarter and click on the websites of the company – sorry for the confusion. Alas, no Pixel can be on Kickstarter [yet]. It’s a real pain in the ass, and you are right, tracking ads via GA (or the method described above) is not as good.
Also a big reason why people hop on Indiegogo after Kickstarter. It’s all a bit silly for them to make it so damn difficult, because a lot of people end up having to pay cuts to agencies like Jellop and FundedToday (who both do a good job at what they do) or attempt to set up a system that can track it (as I tried to lay out in the middle of the article).
But yup, to confirm, as of this writing, your Facebook Pixel cannot be installed on Kickstarter itself.
Justin Richard says
This is fantastic article and definitely need it for a huge launch that I am preparing to market.
I am greatly confused is if I need to have my KS page live or to create one and plug in the pixel. I have my landingpage set and my ads ready to go to capture emails but do I need to plug in the pixel now into the KS for it to track the people I capture emails with?
Tim Chard says
You can’t install the Facebook Pixel on your Kickstarter page, so if you’re doing pre-launch, it’s best to make a unique website (NOT a Kickstarter) to collect email addresses and run some ads to in order to have some emails for launch.
For launch, it’s very complex, but I included how you could do it in the article. It involves “re-directing” unique URLs to the kickstarter page.
Just to re-iterate, you can’t have the pixel on the Kickstarter page. With Indiegogo, you can, but Kickstarter is (probably intentionally) leaving out that ability. So you have to do complex workarounds during launch in order to track ROI.
It’s a big undertaking, but I hope with the instructions in the above article, you’ll find yourself able to do it!
Justin Richard says
Really on track. Have over 9k emails from FB ads since our last comments. Tracked all the conversions and set up several custom audiences.
I am creating the custom domains now but a valid question came to my mind. Before asking, I have created a custom domain per ad, 48 total. I have plugged in the link provided above with inclusion of a FB and GA pixel. Here is my questions:
I will be sending organic and paid traffic to the KS page, will this enable me to send people to the KS page organically and track 60% – 80% of conversions? If so, will I be able to design custom audiences of people who have and have not bought?
I am trying to accomplish retargeting to those who have not bought from the organic traffic and not retarget people who have bought.
Mission: Maximum reduction in CPA.
Thank you so much,
Tim Chard says
Justin, so sorry I never got back to you on this. How did it go? Where were your results? Any difficulties or tracking that DIDN’T work as expected?
David Garber says
After helping market hundreds of Kickstarter campaigns, we at Funded Today have noticed that (in general) the product/service is still the single biggest factor in a given project’s success (or failure), followed by its presentation via both its video (especially) and its page—but, yes, good marketing can definitely have a significant impact, with some projects more than with others. Sometimes, marketing alone can take a good campaign that (for whatever reason) is languishing in obscurity and render it a great success simply by helping it get noticed by the right people.
As for marketing, we’ve definitely found the most success with advertisements. When they work at all, they almost always work far better than anything else that we could try. Public relations is arguably more powerful than advertisements in general, but its fruits are both less quick and less direct, which renders it better-suited for well-established companies than for fleeting campaigns. Cross-promotions and sometimes affiliate marketing can definitely help, but campaigns that don’t even bother to try ads are doing themselves a great disservice.
For those who struggle with Facebook pixels, a viable alternative is to use Google Analytics along with an effective way to track which ads are bringing which visitors, although this method renders calculations less convenient.
Look-a-like audiences are definitely helpful to try, as this blog entry mentions. If you accumulate enough backers, then you can survey them and use the results to create a look-a-like audience. Ditto with customer lists for sufficiently-similar products, et cetera.
Anyhoo, just a few additional thoughts, for whatever they may be worth. And thanks for featuring one of our ads as a good example above.
Tim Chard says
Thanks for the additional pointers! Good advice!
This is great..Thanks for sharing informative blog.
Niraj Bariya says
Wonderful article. Thanks for sharing.
I have set up many Facebook Ad Campaigns for different business. I might have run all kinds of ads and understood that you need to choose target audience wisely. Conversion ads gave you high cost per conversion compare to AdWords. Leads ads purely works how you write the ad copy and what you are giving in return. I never tried ads for any kickstarter campaign but will try soon by following your guide.
You should be a part of a contest for one of the best
blogs on the internet. I’m going to recommend this
Tim Chard says
Hahaha thanks 🙂
Hello! Great article!
When creating the campaign on Facebook (Ads during Kickstarter Campaign), do you optimize for Traffic (Clicks) or Conversions?
thanks alot, this is great ! Starting a pre-launch email gathering campaign soon 😉
Martin. I’m not sure optimising for conversions would work because there is no Facebook pixel tracking conversions on the kickstarter page. You’d manually need to track your ad spend against the unique URL coming into kickstarter and then compare to sales. At least that’s how I see it.
Well explained, u killed it.
Tim Chard says
Is this “create a sub-domain for each FB-campaign” still needed? Kickstarter added Google Analytics support last year (I think in summer), so I’m curious if this “know which FB-campaign convert to pledges” is now available out-of-the-box?
Thank you (great article btw)!
Tim Chard says
Hey Marvin! Did you ever find out if Kickstarter updated this? Last I checked it wasn’t, but I don’t have any friends/colleagues/associates running Kickstarters at this time (I work for AdEspresso full time and dove fully into the world of SaaS). Please let me know if you find out, happy to link you if so!
Tim Richard says
Great article, it’s been very useful during our campaign! I’d like to add that a custom audience is definitely a huge boost for facebook ads! Otherwise, you’re just wasting money showing your ad to anyone, even people who don’t even have a Kickstarter account. We bought some lists on fiverr and saw a big increase on the CTR and conversion with just 127$ we got 43 pledges from facebook.
boyer pierre says
Thanks for your article!
About the facebook ads part, I did your suggestion by making some domains (001.mydomain.com, 002 …)
However now I have few questions regarding the ad itself:
– First a general question : do you think it’s better to push the kickstarter video, the kickstarter URL or just a picture?
Is there a way to hide the URL and show the redirect URL? For example a facebook post with kickstarter URL is nice because there is the picture, there is writen “Kickstarter.com”. But I can”t use the subdomains. If I use the subdomains I have no preview/picture of course.
If it’s just a picture though if customer click the picture it does not go directly to the subdomain/kickstarter but it goes to the picture.
And last question : is it better to push the video, such that lot of people see it, or is it better to put a picture such that people go to the kickstarter page to see the video?
Dejan K. says
Great article. Thank you
This is very helpful. Maybe i missed something but what objective do i use for fb ads during the campaign. I am not using a pixel / root folder thing i am only using kickstarters referral codes. Clicks? Reach? It says for landing page views i need a pixel. Thanks
Devin Martin says
Thank you so much for this!
Santhosh Muralidhar says
I actually had a client who was into selling towels. they were trying to attract bakers and get fundings for their project. I would be happy to implement your tactics for my clients Kickstarter facebook ads.