If you’re actively marketing on social media, you’ve probably noticed that “achieving positive engagement” on all social networks doesn’t tend to work all that well.
In fact, marketers argue some ...
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11 Google Chrome Extensions Every Social Media Marketer Needs
Social media is a beautiful channel, a great way to promote your brand and build a following.
That’s if you actually have time to use it effectively.
Most brands would love to share more ...
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Connecting with Influencers on Social Media
Social media influencers hold a lot of power; with one quick Facebook status, Tweet, or Snap, they could launch a relatively unknown business or product into the spotlight. Influencers on social media ...
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Twitter’s Ad Quality Score: Everything You Need to Know
Twitter Ads has made some big advances and big changes in the past few years, and their ad quality score is a great example of one of those newer changes we’ve seen that has a positive affect for ...
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6 Instagram Marketing Tips For 2015 Holiday Season
For me, there was something about last year’s Christmas that was otherworldly. The smell of food, the bonding with relatives who I seldom see, the colorful strings out lights hanging around the living ...
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7 Brands Doing Instagram Marketing Right
Instagram is booming right now, both with users and with the businesses trying to connect with them. Brands both big and and small have found some great success with Instagram marketing (both with ...
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Exclusive First Look At Facebook’s New Dislike Button
Here at AdEspresso, we are excited to give you the exclusive first look at Facebook’s new dislike button! We were given the unique opportunity to get the first glimpse of the newest (and perhaps the ...
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Social Media Marketing for Nonprofit Organizations
Working with nonprofit organizations is something I’m very, very passionate about. I volunteer my professional services to two dog rescues as needed, and about a third of my clients are nonprofit ...
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7 Techniques to Create a Hashtag that Boosts your Brand
Hashtags are everywhere, even showing up in the corners of our TV screens when different shows and networks provides us with their pre-determined hashtags to help inspire conversation.
Though ...
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The Recent Twitter Changes You Need to Know About
Twitter can be a massively helpful marketing tool for businesses of all sizes; it’s a great way to get out quick bursts of valuable information out frequently to users who would be interested in ...
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