Facebook Advertising Optimization Tool
High cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason. At the end of the day, only one thing truly matters - the amount of revenue that comes from your Facebook ...
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If you’ve been keeping up with Facebook ads news recently, you’ve probably heard the acronym CBO (that stands for Campaign Budget Optimization) mentioned a lot.
This is because Facebook CBO is a ...
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Facebook is no longer a little-known marketing strategy. In fact, it's grown to become a behemoth platform for not only social interaction but also a place where users go to research and learn more ...
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In a world overrun by advertising, consumers are becoming immune. Or actively taking steps to replace ads altogether. That’s why the average banner ad click-through rate is 0.1%.
You don’t beat ...
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Getting potential customers to take that last step in the buyer’s journey to where they actually complete their purchase isn’t always easy. Discounts or promo codes in Facebook offer ads can give them ...
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So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer.
But ...
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Lead magnets are the incentives you offer a potential customer in exchange for their contact information.
Done right, they're one of the best tools for collecting names and email addresses from ...
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Facebook Relevance Score estimates how well your ads resonate with your target audience.
To create this score, Facebook looks at your ad draft, considers the audience's potential positive and ...
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Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community.
Whether the ...
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Have you ever looked at your website analytics and wondered how visitors landed on one page instead of another? Then UTM parameters are going to change your world!
UTM parameters are the best way ...
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