Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile ...
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Google Ads Certification: the Guide You Need to Be Top of The Class
Why do you need a Google Ads certification study guide? Easy: because you need to pass your Google Ads Certification exams!
Whether you’re a newbie studying to make a career in online advertising ...
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5 Marketing Tools for Remote Working (that Your Team Will Love)
Remote work has been increasing rapidly over the past five years, and in this peculiar time, more businesses than ever before are in WFH mode, and finding the best marketing tools for remote working ...
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Digital Advertising Platforms Throwdown: Which One Should You Use?
So, you want to reach a broader target audience and have decided to give digital advertising a try. Great! But, where do you get started? Which one -of the several digital advertising platforms- ...
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Mobile Advertising: 11 Examples Analyzed In-Depth
With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master.
The average US adult ...
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6 Tips for Marketers to Improve Crisis Communication With Their Customers
Strong crisis communication across social media marketing is essential right now.
No matter what continent you're on or the type of work you do, your world has almost certainly been turned upside ...
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SaaS Marketing: the 7 Strategies That Will Give you Results
The software-as-a-service (SaaS) business model has been snowballing since 2010. By 2023 -experts predict- the SaaS market will grow by more than $60 billion (yes, billion!). And, of course, SaaS ...
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Top 5 Marketing Strategies for Retail Businesses
In 2020, the US Retail Industry is expected to spend over $30 billion (16% more than what was spent in 2019) on digital marketing. In other words, retail isn’t dead; the situation has just ...
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5 Winning Strategies to Get a Better Return on Ad Spend on Facebook and Google
How do I get a better return on ad spend? This is a question that we hear hundreds of times a day.
Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ...
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Everything You Need to Know About the Facebook Special Ad Category
If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category.
The social platform created this distinction for ads ...
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