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You are here: Home / Blog / Archives for Digital Advertising

Mobile Advertising: a Complete Guide (with strategies and examples)

June 9, 2020 4 Comments Brad Smith

Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile ...
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Google Ads Certification: the Guide You Need to Be Top of The Class

June 3, 2020 15 Comments Animalz

Why do you need a Google Ads certification study guide? Easy: because you need to pass your Google Ads Certification exams! Whether you’re a newbie studying to make a career in online advertising ...
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5 Marketing Tools for Remote Working (that Your Team Will Love)

May 13, 2020 2 Comments Ana Gotter

Remote work has been increasing rapidly over the past five years, and in this peculiar time, more businesses than ever before are in WFH mode, and finding the best marketing tools for remote working ...
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Digital Advertising Platforms Throwdown: Which One Should You Use?

May 4, 2020 1 Comment Brad Smith

So, you want to reach a broader target audience and have decided to give digital advertising a try. Great! But, where do you get started? Which one -of the several digital advertising platforms- ...
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Mobile Advertising: 11 Examples Analyzed In-Depth

April 20, 2020 2 Comments Brad Smith

With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master. The average US adult ...
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6 Tips for Marketers to Improve Crisis Communication With Their Customers

April 14, 2020 1 Comment Ana Gotter

Strong crisis communication across social media marketing is essential right now. No matter what continent you're on or the type of work you do, your world has almost certainly been turned upside ...
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SaaS Marketing: the 7 Strategies That Will Give you Results

April 7, 2020 2 Comments Animalz

The software-as-a-service (SaaS) business model has been snowballing since 2010. By 2023 -experts predict- the SaaS market will grow by more than $60 billion (yes, billion!). And, of course, SaaS ...
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Top 5 Marketing Strategies for Retail Businesses

April 6, 2020 1 Comment Brad Smith

In 2020, the US Retail Industry is expected to spend over $30 billion (16% more than what was spent in 2019) on digital marketing. In other words, retail isn’t dead; the situation has just ...
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5 Winning Strategies to Get a Better Return on Ad Spend on Facebook and Google

March 30, 2020 1 Comment Brad Smith

How do I get a better return on ad spend? This is a question that we hear hundreds of times a day. Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ...
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Everything You Need to Know About the Facebook Special Ad Category

March 23, 2020 1 Comment Animalz

If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category. The social platform created this distinction for ads ...
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