Facebook Advertising Optimization Tool
Facebook split testing is the best way to test ad efficiency. Split testing works by testing multiple iterations of the same ad. It can be a tedious process if you’re unfamiliar with the Facebook Ads ...
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Facebook and Instagram are two of the largest social media platforms around, with the keyword being social.
Social proof is the likes, comments, and shares that the ad itself gets as users can ...
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As Instagram has become prime marketing and advertising real estate, more brands have been tempted to buy Instagram likes (and Views, Follows, Comments, Regrams. You name it; they’re all for sale) to ...
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At AdEspresso we often get asked: which is the best Facebook Ad Format? Which one will yield your business the best results?
Should you invest to produce a fancy video? Or would a simple image ad ...
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Ten years ago, the social media advertising landscape looked vastly different than it does today. With rudimentary targeting options, getting your ads in front of an interested audience meant tons of ...
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When it comes to search campaigns in Google Ads, it’s all about selecting the right keywords. Before selecting keywords though, we need to take a step back and decide which Google Ads keyword match ...
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If you’ve been keeping up with Facebook ads news recently, you’ve probably heard the acronym CBO (that stands for Campaign Budget Optimization) mentioned a lot.
This is because Facebook CBO is a ...
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Facebook has a huge load of targeting and ad demographic options.
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.
In ...
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So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer.
But ...
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Up until recently, there have been three key pillars of digital marketing used to amplify content: Google Ads for search, Facebook and Instagram newsfeed ads to create awareness, Email drip sequences ...
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