While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid YouTube Ads in particular “because video is complicated and expensive.”
With a shift in how people use their devices, avoiding video is a recipe for disaster. And the majority of marketers understand that.
85% of professional marketers plan to use video marketing in 2020, and YouTube is the leading platform with 88% of video marketers including it in their strategy.
For any digital marketer that has been holding their horses on video, this statistic should be the last boot tip you need to get rolling.
You can no longer afford to ignore one of the leading marketing platforms in the world.
In this post, we’ll go through everything you need to know about YouTube Ads.