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You are here: Home / Search for "targeting"

Search Results for: targeting

Facebook Automated Ads: Everything You Need to Know to Get Started

March 30, 2021 12 Comments Animalz

Facebook Automated Ads | AdEspresso Blog

Good advertising takes time, but maybe not as much as it once did. Technology allows us to streamline nearly every part of marketing, and advertising on social media is no exception. Meet Facebook ...
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Facebook Custom Audiences 101: The Complete Guide for Marketers

March 23, 2021 87 Comments Animalz

Facebook Custom Audiences | AdEspresso Blog

A good ad will fail without the right audience. Facebook Custom Audiences let you target the right people every time, making it an essential tool for successful Facebook advertising. However, a lot ...
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The Ultimate Facebook Ads Budgets Breakdown (+ Free Calculator)

March 19, 2021 15 Comments Animalz

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Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to ...
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11 Expert Facebook Ad Design Secrets to Increase Conversions (+ Examples)

March 18, 2021 118 Comments Animalz

Facebook Ad Design | AdEspresso Blog

You’re scrolling through your feed and bam, you’re hit with an amateur Facebook ad design. The image is blurry, the copy isn’t clear, and you have no idea what they’re even selling. It’s not easy ...
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The Ultimate Guide to Facebook Split Testing in 2021

March 16, 2021 69 Comments Martha Kendall Custard

Facebook Split Testing | AdEspresso Blog

Facebook split testing is the best way to test ad efficiency. Split testing works by testing multiple iterations of the same ad. It can be a tedious process if you’re unfamiliar with the Facebook Ads ...
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Facebook Ads Reporting 101: 6 Metrics You Should be Tracking

March 10, 2021 Leave a Comment Ana Gotter

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Have you ever looked at an ad campaign and tried to determine whether or not it was worth the money, or worth continuing to run? Understanding how to interpret the metrics available to you through ...
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Facebook Lead Ads 101: A Guide to Growing Your Business (Examples)

March 3, 2021 Leave a Comment Animalz

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Once upon a time, finding leads and learning about customers required big marketing departments, pollsters, and telemarketers (the horror!). Luckily, nowadays, we have Facebook lead ads to do a lot of ...
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5 Ways Apple iOS 14 Will Affect Your Facebook Ads (and How to Prepare)

March 1, 2021 10 Comments Madis Birk

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It’s official. It’s happening. And it will affect how we use Facebook ads. Apple’s three new app policies are expected to take full effect soon. Well, nothing to be surprised about here. The ...
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How to Create a Facebook Landing Page in 5 Easy Steps

February 23, 2021 1 Comment Ana Gotter

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So much time and energy go into creating strong, well-thought-out ad campaigns. You test the visuals, the copy, the audience, the offers. But ad creation is only one part of success; you also need to ...
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