Facebook Advertising Optimization Tool
What if I told you that you’re using only 30% of your potential Facebook audiences?
When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook's ...
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Facebook’s F8 conferences have earned the reputation of being one of the most innovative and fascinating tech events of the year.
While F8 is known as the “Facebook Developer Conference”, it ...
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There’s no doubt.
No questioning or debate necessary.
Every marketer is trying to personalize. It’s seen as THE trend by most.
And yet, results vary.
Some still struggle. Slapping on ...
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When you've mastered lead generation on Facebook, it feels like you're firing on all cylinders. You have eBooks, free tools, surveys, all types of lead magnets going out. You have traffic and ...
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At AdEspresso, we’re asked quite often about case studies, so we decided to collect a few top stories among our customers and share them with all of you!
For this first article of the series, we’re ...
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“Content Shock” was first discussed in 2014. Mark Schaefer’s prescient concept that there was too much content to read. More supply than demand.
If consumers were struggling to keep up in 2014… ...
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You put in the hard work to conquer your Facebook ads.
You've A/B tested, figured out your target audiences, mastered lead generation, and you can finally run successful campaigns without a ...
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Advertisers are constantly looking for new creative ideas to apply to Facebook Ads. And there’s a good reason for that: if people see your ads too many times, they’ll develop ad fatigue, resulting in ...
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It's easy to hear the phrase “native advertising” and think, “Psh.”
Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and ...
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Having many Facebook Page likes is the purest form of social proof. Having thousands of Facebook likes builds more trust and people will be more interested in your brand.
More Facebook likes = More ...
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