Having many Facebook Page likes is the purest form of social proof. Having thousands of Facebook likes builds more trust and people will be more interested in your brand.
More Facebook likes = More trust = More purchases
But Facebook likes have to be earned – no fake Facebook Like campaign will help you. In fact, there are many reasons why buying Facebook likes sucks.
The best way to increase the number of your Facebook Page likes is to grow it organically by sharing great content, and by conducting a Facebook Like campaign. Click on read more and let’s start doing things right! 🙂
First of all, let’s make it super clear; You should NEVER BUY Facebook likes because:
- Having thousands of inactive, non-engaged users liking your Facebook Page will make you look bad to Facebook’s algorithms and your posts will reach fewer people organically.
- People are smart enough to notice if your page has thousands of likes, yet your posts have almost no likes.
What is a Facebook Like campaign?
Facebook Like campaign is a paid advertising campaign aimed directly at increasing the number of likes for a Facebook Page.
The goal of a Facebook Like campaign is to target people who might be interested in your brand and the posts you share on Facebook. If these people like your ad, they will click on the call-to-action button to like your Facebook Page.
If you’d like, you can later target the people liking your Facebook Page with additional ads and offers.
How to set up a Facebook Like campaign
Creating a Facebook Like campaign is a simple and straightforward process. You simply need to create a Facebook Ads campaign with the goal of getting more Facebook Page likes.
You can set up Facebook Ads campaigns by using Facebook Ads Manager or AdEspresso.
When using Facebook Ads Manager, click on “Create a New Campaign” and select the objective “Engagement.”
As you scroll down a little, you’ll notice a selection “Page likes.” Hit “Continue” to set up your campaign.
When using AdEspresso to manage your Facebook Ads campaigns, you can find the Facebook Like campaign right in the new campaign setup phase.
Next, you’ll need to select the page you want to advertise and select the right target audience.
Facebook Like campaign audience targeting
There are multiple Facebook Ads audience types that you can target. The two most commonly used audience types are Custom Audiences and interest-based audiences.
I personally would recommend that you target a Custom audience as these are the people who have already engaged with your brand. They could have visited your website or liked a Facebook post by your company.
Read more: The Ultimate Guide to Facebook Custom Audiences
Recommended: Free WordPress Facebook Pixel Plug-In
If you haven’t yet installed the Facebook Pixel or do not want to create a Custom Audience at the moment, you can also target people based on:
- Relationship status
- Purchase behaviors
- Education level
Read more: Reach Your 100% Perfect Audience With Facebook Behavioral Targeting
Avoid targeting people who have no interest in your product or service. Narrow down your Facebook Like campaign audience to reach only the people who could potentially like your Facebook Page.
Facebook Like campaign’s design and ad copy
Your ad’s design and text are its most important success factors.
If you fail to attract people’s attention, they won’t check out nor like your Facebook Page.
When creating the ad copy, it’s important to include a description of your company, product and/or service as well as a call-to-action (CTA). Naturally, the CTA should be to Like your page.
Start off with a strong value proposition and tell the user why they should Like your page. Telling people how he will benefit from Liking your page will usually get you more responses to your campaign. People like to know what they will get out of the transaction.
Facebook ad copy best practices to follow:
- Show the benefit for the user
- Be clear and straightforward
- Use action verbs like “Get,” “Do,” “Like”
- Use exclamation marks
- Ask questions to catch more attention
Read more: 5 Tips to Improve Facebook Ads Copy
Before you complete the campaign setup, there’s one more important choice to be made: your Facebook ad bidding method.
We recommend that you start with a small budget, e.g. $10 per day. After the first campaign analytics show good results, you can increase the budget later.
For best results, use the Automatic bidding method and let Facebook optimize the ad delivery for you.
Read more: The Complete Resource to Understanding Facebook Ads Cost – 2016 Q3 Results!
Reporting and optimization
Hitting the “Publish” button means that you’ve managed to complete about 50% of the work. The other part of the road is still ahead – you’ll need to review and optimize your Facebook Like campaign for higher results.
When you start growing your Facebook community using Facebook Like campaigns, it’s really important to keep an eye on particular ad metrics, specifically:
- Cost per Like
- Cost per 1K impressions
- Number of Likes
Knowing where the data stands on these three performance indicators will help you optimize your Like campaigns.
When using AdEspresso, you can use its campaign dashboard to get a quick visual snapshot of any Facebook Ads metrics at any given time.
Read more: 8 Facebook Ad Metrics to Improve Your Ad Performance
Cost per Like
Cost per Like is the most important metric you’re after. Your cost-per-like metric is a lot like your cost-per-lead metric in other direct marketing campaigns. You need to know at what point you are paying more for a Like than you can hope to recover in the further marketing and sales cycle.
Cost per 1K impressions
Facebook Like campaign’s bidding is usually based on the cost per thousand impressions. You can also choose a cost-per-page-like bidding method, but if you’re unsure which one to pick, select the option of cost per 1K impressions.
When looking at the campaign metrics, monitor how the cost per 1K impressions has changed over time. If it’s started to increase at a fast rate, it might indicate that people have seen your ads too many times or aren’t interested in your offer.
Number of Likes
Another obvious metric to keep your eye on is the number of likes that the campaign is generating for your Facebook Page.
Monitoring the number of Likes is especially important if you are A/B testing your Facebook Ads campaigns. You’ll want to know which version of the ad is adding more likes to your page.
In many cases, the ad version that generates the most likes will also have the lowest Cost per Like. When using AdEspresso’s reporting tool, you can see which ad elements contribute to the biggest differences in your ad results.
By keeping your eye on the three Facebook Ads metrics, you’ll able to pause under-performing ad campaigns and increase the budgets of the ones that are generating many Likes for your Facebook Page.
If you’re unable to get your Facebook Like campaign rolling at full speed, you might be guilty of one of the Facebook advertising mistakes.In this case, here’s a helpful post to uncover all the possible problems: 22 Silly No-Brainer Reasons Why Your Facebook Ad Campaigns Fail
You see! Setting up a Facebook Like campaign is easier than you imagined. Create your first campaign now, and see all those new Facebook likes coming in!
Do you have any questions about running a Facebook Like campaign? If so, leave a comment below or tweet to us @AdEspresso and we’ll answer them for you!
I’d like to learn more about running a “likes” campaign
Aimee Castenell says
I have a question- when you are a running a Facebook like campaign, is it possible to see the people who have liked and then message those people individually through Facebook Messenger app?
Karola Karlson says
That’s a good question!
However, Facebook does not disclose the exact names of the people who have engaged with your Like campaign.
Moreover, people first need to give you permission to contact them via Messenger. Liking your Facebook Page does not necessarily show they’re interested in having a Messenger conversation with your brand.
If you’re interested in getting people into Messenger conversations, here’s Facebook’s guide to help you get started: https://www.facebook.com/business/a/messenger-news-feed-ads
Hope this helps!
sumit Chauhan says
Hello Aimee Castenell,
Karola Karlson is right facebook does not disclose the exact names of the people who have engaged with your Like campaign but you have one option Click on the facebook page setting>people and page,
here you can see the list of all people who liked your page through the campaign or organically also facebook give you the time when they liked your page ( like some minute ago Or on that day).
From here you can collect all the recent Facebook likes to your page
Chris Gollop says
Can you add information to this article on the practical stuff such as character limits and where to click in Facbook to get to the ads. Great article butI needed a bit more practical informations. All the best!
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Is there a way to see a list of the people who liked your page from a Like campaign?
Karola Karlson says
I’m afraid Facebook does not show you the exact names of the people who liked your page as a result of a campaign.
However, checking the new followers acquired during the campaign period can be a pretty good indicator in itself. 😉
To where facebook sent people after they hit the like button?
Thanks for the value you are adding to the Facebook advertisers community.
I am always paying 0.02$ or 0.01$ Per Like, but I am straggling to make it lower than this.
I am targeting custom audience/ people who engaged with my posts.
Thank You In Advance
Karola Karlson says
Thank you for your kind words.
It’s really difficult to suggest anything without knowing what exactly you’re promoting, how your ads look, and what countries you’re targeting.
I recommend that you check out this article:
why do you no longer have the “Page” tab for campaigns?
Karola Karlson says
I just checked and the Pages tab is still there in AdEspresso.
Georges Abi-Heila says
Hello, i have the same issue, the “Page tab” doesn’t appear..
Karola Karlson says
Could you please write to AdEspresso’s support team, so that they can look into your problem?
Elizabeth Swail says
I also do not have the Page Tab in my view. I recently purchased Ad Espresso so that I could specifically run a like campaign. Is there an update here?
i have same issue, Page Likes Tab does not exist in account.
Which will be more effective running like campaign for home page or a particular post?
Asad Ullah says
Very detailed tutorial. Keep good work continue.
Nice information… detailed tutorial…
Rajaram Kumar says
Really a valuable blog. I was creating facebook campaign for our client. This blog guides me to create an attractive ad. I really want to thanks admin for such a valuable information.
Ripples Advisory says
Its very valuable information to us. Thanks for sharing your ideas with us. Keep up the great work.
If I want to take advantage of Facebook’s audience insights, would an ad campaign for Likes be the right choice? I’d like to get enough user data so that Facebook can tell me about my audience.
Nina Larissa says
I have spent time making my first ad campaign for my website and I can proudly say that this article has saved me the money and time of dealing with unscrupulous traders our there duping people. Thanks so much for all this brainy work. I recommend this article!
I tried to run page like campaign many times for my facebook page. I created custom audience, used facebook pixel as well. But sometimes, the cost per page like is very less and sometimes double of that. I don’t understand that. Can anyone explain me that.
niraj jha says
thanks for sharing this post i really need this type of info
ILOKA PAUL says
KEEP UP THE GOOD WORK!
How to exclude people who already visited our page in facebook page like campaign
When i select “when you get charged : page likes” , it gives me error says “Account is not qualified to create a CPA ad: This account has been created too recently, or spends too little to be eligible for CPA ad creation”
So when should i be qualified?
Thanx for this info about facebook like campaign becasue i am going to start my like campaign so,this would help me to understand about campaign.
Digital Santhosh says
Increasing the social media follower base is very essential especially for bloggers and people who own personal brands. Your article has very nice explained the steps to set up facebook like campaigns.
Abhishek Dorik says
Hey Great idea! Do these campaign change on the approach end while the purpose is different? And how? I actually want to maximize my spends on facebook but am unable to do it for some reason.
Thanks for the info about fb ads. I am going to run a fb likes ads for my page
I am so grateful for your blog.Thanks Again
Prachi Choudhary says
Suppose I am creating a facebook like campaign for a traveller’s Facebook page and the only purpose of campaign is to increase the likes of his page. In that case will we generating any money from that or we will just be spending money for cost per clicks.
Basically is there any profit in running Facebook ads for Facebook pages that do not have any product to sell for eg bloggers, content writers , travellers.