Facebook Advertising Optimization Tool
Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell ...
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Reaching Instagram's super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is ...
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When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns.
If you're not familiar with ...
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Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC ...
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At AdEspresso our mantra is “test everything,” and as we heavily use Facebook video ads, we’re always looking for different ways to maximize their performance.
Recently we tested what Facebook ...
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The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read ...
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Google Ads is one of the best platforms to drive sales and leads for your business.
But going in blind and expecting to strike it rich is a fool's errand.
Google Ads takes serious skill, ...
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Google Ads, formerly known as Google AdWords, has changed dramatically in the last year alone.
PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those ...
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Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.
This might be confusing if you’re new to the market, but the variety of PPC ...
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