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You are here: Home / Archives for Google ads strategies

How to Set Up Google My Business to Win New Customers in 2021

April 9, 2021 3 Comments Martha Kendall Custard

cover photo

Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps. Now more than ever, customers rely on the information ...
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Google Ads Automation Features to Save You Time and Generate Sales

September 16, 2020 5 Comments Tory Wenger

Google Ads is a great way to bring in new business and make some big money. And if you know how to take advantage of Google ads automation features it's easier than you think! Adding another ad ...
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Google Ad Manager: Everything You Need To Know

August 31, 2020 1 Comment Brad Smith

As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when Google Ad Manager can help you earn more from ads, and grow your ...
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Google Search Algorithm 2020 Update – Secrets Revealed

August 10, 2020 Leave a Comment Brad Smith

When Google makes a change to the Google Search algorithm, especially a core update that will fundamentally impact the SERPs, webmasters fear the worst. The new Google core algorithm update in May ...
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Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions

February 26, 2019 9 Comments Brad Smith

Google Ads conversion tracking is limited in multiple areas. If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened. Phone calls ...
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3 Advanced Google Ads Tactics Guaranteed to Boost Performance

December 3, 2018 9 Comments Brad Smith

Top Google Ads performers are making far beyond the average 2-1 return on investment. And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is ...
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Everything You Need to Know about Remarketing Lists For Search Ads (RLSA)

November 26, 2018 4 Comments Brad Smith

Everybody loves remarketing (or Raymond) on Google Ads. There are few who would argue against the efficacy of remarketing to do anything from give you a second shot at a sale or blow past cart ...
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How to Run a Successful Low Budget Google Ads Campaign

November 8, 2018 9 Comments Brad Smith

On average, Google Ads advertisers generate two dollars for every one dollar spent. That means the average advertiser can expect to double their money on the platform. And while that’s ...
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Google Ads Location Targeting: When and Why You Should (and Shouldn’t) Use it

September 4, 2018 4 Comments Brad Smith

Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more. And guess what? You don't even need a ...
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