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You are here: Home / Archives for facebook audience

How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)

April 1, 2020 Leave a Comment Paul Fairbrother

During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19, this meant that trade shows were canceled which are usually an important way to secure orders ...
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Everything You Need to Know About the Facebook Special Ad Category

March 23, 2020 1 Comment Animalz

If you’ve gone to create an ad in Facebook Ads Manager recently, you may have noticed a new ad classification: the Facebook Special Ad Category. The social platform created this distinction for ads ...
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Broad Audiences vs. Lookalikes: Which Work Best For Facebook Advertising? ($1,000 Experiment)

December 4, 2019 3 Comments Paul Fairbrother

Ten years ago, the social media advertising landscape looked vastly different than it does today. With rudimentary targeting options, getting your ads in front of an interested audience meant tons of ...
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Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? (A $1,000 Experiment)

June 24, 2019 1 Comment Paul Fairbrother

Facebook has a huge load of targeting and ad demographic options. You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. In ...
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How To Find The Best Audiences To Target On Facebook

February 5, 2019 4 Comments Paul Fairbrother

Do you know where your customers live? Are they male or females? What do they like on Facebook? And in real life? Do they all speak English? If you don't know at least these basics about your ...
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3 Ways To Connect Audiences From AdWords to Facebook For Better Conversions

June 25, 2018 8 Comments Brad Smith

Finding customers isn’t the problem. Not when there are multiple billions on Facebook and Google each day. Finding customers is easy. It’s harder to make them want to buy from you. ...
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9 Facebook Audiences With Extremely High ROI

April 24, 2017 14 Comments Karola Karlson

Adespresso ad

What if I told you that you’re using only 30% of your potential Facebook audiences? When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook's ...
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How to get powerful results with your content marketing strategy

December 12, 2016 3 Comments Guest Post

It’s easy to see the allure of content marketing, to follow the stories of the many successful startups that have used it to build an army of followers and create a renowned brand. Like Groove HQ, ...
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