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You are here: Home / Archives for advertising on google

Google Ads Keyword Planner: What Has Changed (And How To Use It)

May 11, 2020 25 Comments Brad Smith

It’s no secret, Google search ads are getting expensive. Thanks to extreme growth in CPC, the penny clicks of days past are no more. The new Google Ads Keyword Planner can't turn back time, but it can ...
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11 Google Ads Updates to Watch in 2020

March 12, 2020 18 Comments Brad Smith

Back in June, we put together a list of the best Google Ads Updates revealed during Google Marketing Live 2019! Now we're looking back over the last year to cover the most significant Google Ad ...
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Here’s How to Master Google Banner Ads and Expand Your Brand Reach

February 10, 2020 7 Comments Brad Smith

Have you ever been browsing a website, maybe a travel site or huge news conglomerate, and suddenly notice an ad for a small local business? Who knew Al’s Prime Meats had gone global? ...
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Google Shopping: the Guide your eCommerce Needs To Dominate Google Ads

October 15, 2019 5 Comments Brad Smith

The 2019 Google shopping benchmarks report discovered that Google Shopping ads grew 29% YoY vs. only 13% for paid search. This demand is driven by an increase in ad spend by retail marketers and ...
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Google Ads 101 – The Guide That Takes You From Zero to Hero

October 8, 2019 34 Comments Brad Smith

Google Ads help your business bring in new customers or leads through search ads, display network ads, and YouTube ads. And it seems pretty simple... But Google Ads can be tough to ...
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Is Google Ads Right For Your Business? 4 Easy Steps to Find Out

September 30, 2019 5 Comments Brad Smith

The Google Ads platform has long been touted as a great place to bring in new sales and drive leads for your business. But we’ve all heard the horror stories along with the successes, too: Negative ...
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Your Cheat Sheet to Social Media and Google Ads Image Sizes

September 24, 2019 4 Comments Animalz

Nailing the perfect Social Media and Google Ads image sizes can be more difficult than it first appears. As a social media advertiser, you need to serve ads on a lot of different platforms at the ...
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Google Ads Audit: The 7-Steps Checkup Your Account Needs

July 30, 2019 1 Comment Brad Smith

What is a Google Ads Audit and why your account needs It? Google Ads account audits are a necessary evil to keep your account running smoothly for years to come. A thorough Google Ads audit ...
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The Ultimate Google Ads Retargeting Guide

July 23, 2019 3 Comments Brad Smith

A study conducted by Nielsen showed that the majority of consumers need an average of 6 visits before making a purchase. Which is why is very important to have a strong Google Ads retargeting strategy ...
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How to Set Up a Lead Campaign on Google Ads (and Get Results)

May 7, 2019 3 Comments Brad Smith

So you’ve decided to expand your Lead Campaign on Google ads. Good choice! Google has cemented itself as the go-to search engine and has moved on to capitalize on its 92.42% market share. But ...
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