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You are here: Home / Archives for ad optimization

12 Facebook Ad Optimization Hacks for Massive Success in 2021

February 2, 2021 37 Comments Brad Smith

cover illustration

There’s a ton of articles about Facebook ad optimization. However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.” That’s not very helpful, ...
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Facebook Ad Placements: 4 Ways to Control It (And Why You Should!) + a Guide

January 13, 2020 2 Comments Animalz

When you create a Facebook ad, one of the settings asks about your Facebook ad placements. The default option is to have Facebook automatically place your ad for you. This is certainly the easiest ...
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Facebook Automated Rules: 4 Ways To Get More Out of Your Campaigns on Autopilot

October 23, 2019 8 Comments Paul Fairbrother

As a busy marketer, how do you find time to keep on top of your Facebook ad campaigns and ensure that only the best ads are running? With a hundred other business tasks demanding your attention, ...
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Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads

August 19, 2019 1 Comment Paul Fairbrother

High cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason. At the end of the day, only one thing truly matters - the amount of revenue that comes from your Facebook ...
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Facebook Ads Frequency: 3 Techniques to Fight It in 2018

August 27, 2018 50 Comments Flavia Caroppo

What do you do when your Facebook ads campaigns don't perform? Let us guess. You check the Cost per Conversion (CPA) or Cost per Click. And you think you're done. What do you do if you still don't ...
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The $1,000 Experiment: Which Facebook Campaign Optimization Type Works Best?

June 7, 2018 14 Comments Paul Fairbrother

When creating a new ad campaign on Facebook one of the many things to decide on is what optimization to use for your ad delivery. Should you go for Conversions? Landing Page Views? Link ...
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