There’s a ton of articles about Facebook ad optimization.
However, most of them are full of basic advice like “Install a Facebook Pixel” or “Create a Facebook audience.”
That’s not very helpful, ...
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Facebook Ad Placements: 4 Ways to Control It (And Why You Should!) + a Guide
When you create a Facebook ad, one of the settings asks about your Facebook ad placements.
The default option is to have Facebook automatically place your ad for you. This is certainly the easiest ...
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Facebook Automated Rules: 4 Ways To Get More Out of Your Campaigns on Autopilot
As a busy marketer, how do you find time to keep on top of your Facebook ad campaigns and ensure that only the best ads are running?
With a hundred other business tasks demanding your attention, ...
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Value-Based Optimization: How To Maximize The Revenue From Your Facebook eCommerce Ads
High cost of advertising is the arch-nemesis of many eCommerce marketers, and for good reason. At the end of the day, only one thing truly matters - the amount of revenue that comes from your Facebook ...
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Facebook Ads Frequency: 3 Techniques to Fight It in 2018
What do you do when your Facebook ads campaigns don't perform? Let us guess. You check the Cost per Conversion (CPA) or Cost per Click. And you think you're done.
What do you do if you still don't ...
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The $1,000 Experiment: Which Facebook Campaign Optimization Type Works Best?
When creating a new ad campaign on Facebook one of the many things to decide on is what optimization to use for your ad delivery.
Should you go for Conversions? Landing Page Views? Link ...
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