AdEspresso has a large, enthusiastic, and very diverse customer base. This means that our audience has a very diverse set of pain points that they’re using AdEspresso to try to solve.
We had clients -including everyone from agencies to small business owners- who wanted faster ways to create complex ads that still allowed them to target different buyer personas, pain points, and value propositions without losing the current accuracy of their campaigns.
Others needed a faster way to promote more businesses on a larger scale and with significantly less effort.
We take our job of helping you run the most profitable ads possible as efficiently as possible very seriously, and we saw that many of our clients (no matter who they were) were struggling to create and scale their ads faster and more efficiently.
We looked at this common pain point and created our solution: the Grid Composer.
AdEspresso’s Grid Composer is designed to help you create better ads faster than ever, and do so without losing the complexity of personalization or targeting that you’d get when creating them one at a time.
Essentially put, AdEspresso’s Grid Composer is Facebook Ads made easy.
Many small businesses, for example, struggle to create targeted-enough ad campaigns that are complex and individualized enough to speak to their full audience, which is broken down into multiple different customer personas. They found it difficult to create and keep track of each ad for each use case, and the entire process was taking them too long.
Agencies handling a large number of businesses faced a similar problem. Even if they were duplicating ads and changing them in the Create an Ad tool, it was taking too long, and they struggled to see which ads had been created and if anything was slipping through the cracks. Having to do this for each individual page was taking them significant amounts of time that they didn’t have and requiring extra man-hour, making their costs go up.
Even franchises or consultants managing multiple locations in a single business were struggling to be able to create a large number of ads and personalize them just enough for each individual business to ensure they’d get results. Mistakes were made with targeting during the process, sometimes showing the wrong ads and wrong locations to the wrong people.
We needed to find a solution. We found it and called it Grid Composer.
What Is the Grid Composer?
This new feature inside AdEspresso allows you to create your ads in an Excel document.
You can add as many different components like headlines, descriptions, targeting criteria, buyer personas, and URL links to this file as you’d like.
If you want to make only small changes, copy and paste the different criteria to the next line down and only change one thing (like the ad text or the targeting), or only keep one thing the same and change everything else.
You can even use the Grid Composer to create multiple ad campaigns for multiple Pages all in one file, you just need to allocate the ads to each Page in-file.
By still giving you full control over your ads but making it easier to create a large number of ads very quickly and very accurately, businesses, agencies, and consultants will be able to create highly targeted, complex ads in a fraction of the time that it was taking them before, even with AdEspresso’s advanced split testing capabilities.
This will also make it easier to scale your campaigns moving forward, giving users a win-win all the way around.
🛑 Wanna see it at work right now? 🛑
Click here and watch Grid Composer: Ins & Outs to Create Laser Focused Campaigns That Converts
the webinar that will explain you, step by step, how to use our new Grid Composer for your business to build better campaigns, scale up your Facebook Ads testing and generate concrete business results.
How to Scale Facebook Ads & Increase Production with AdEspresso’s Grid Composer
Ready to give AdEspresso’s Grid Composer a spin and try it out for yourself? Like everything about AdEspresso, it’s easy.
Let’s take a look at exactly how you can use it for your campaigns.
First, select which ad account you want to use. Then, after you name your campaign and add tags to it, you’ll see two new options for how to create your campaign.
The first is standard campaigns, which is the AdEspresso format that you’re used to seeing. To use the Grid Composer, choose “Aggregated Campaign.”
Below this, you’ll choose what you want to promote.
Right now only websites are available, but our team will be adding more options to this feature very soon.
Underneath this, you’ll see where you can upload your spreadsheet containing all of your campaign data.
Before you do this, of course, you’ll need to actually create that document. We didn’t want you to have to create it from scratch, though, so in the bottom right-hand corner of this section (under the video tutorial), you’ll see the option to download the spreadsheet template, and a full list of your assets.
The template spreadsheet starts with Pages in column A, and goes all the way to “Saved Audiences” in Column W.
You can create as many different ads as you want in this spreadsheet, just make sure to fill in the correct information. Note that you don’t have to fill in every category, just the ones you’re actively using.
So, for example, you don’t need to exclude any global reasons, or even any type of saved audience. The columns are just there for you to use if necessary. If you want to delete or rearrange columns that you won’t be using, you can absolutely do so.
As you start to fill it out, it will look more like this:
Once your spreadsheet is ready to go, all you have to do is upload it to AdEspresso! Once uploaded, these fields would result as greyed out during campaign creation!
The magic of Grid Composer is revealed in Step two of campaign creation, where all the combinations set in the spreadsheet are greyed out displaying the message “Value from preset combinations”.
You would only be asked to fill in the remaining mandatory fields to reach the next steps until proceeding to publication!
Amazing, uh?! 😉
How to Use This Tool for Your Business: Three Different Use Cases
I mentioned at the beginning of this post that the Grid Composer was designed to be both versatile and inherently useful for everyone in our diverse customer base. That’s true, and now we’re going to show you several examples of how you can use the Grid Composer to create personalized, complex ads at a larger scale while still maintaining full control over every ad you run.
To do this, we’re going to look at three different case studies of actual AdEspresso customers and how they used the Grid Composer to scale their Facebook Ads and get more results.
Martin runs a successful agency that caters to hundreds of local businesses, at a cost they could afford.
Time was not in his favor, and he struggled to create the number of ads required to represent all of his clients well with the necessary level of personalization (or pseudo-personalization, as I like to call it).
One of the solutions to Martin’s problems was being able to more efficiently and quickly create a large number of ads for different custom audiences.
You can import saved audience IDs directly into the Grid Composer and quickly create accompanying ad text, images, and the relevant Pages.
The Grid Composer also allowed him to create an immense amount of ads at scale, working efficiently so he could make a good profit while still getting his clients results.
Yan was an advanced marketer handling his own SaaS business, which catered to a diverse audience. Like AdEspresso’s customer base, his audience fell into different buyer personas and held different value propositions.
He struggled with creating enough ads that were complex and could appeal to these different personas and propositions in a timely manner.
This is a pain point that many businesses handling their own advertising will experience at some point, especially in the B2B world.
The Grid Composer now allows Yan to create campaigns based around his buyer personas; by sorting the personas first.
It’s much easier to see which ads are being created for each, and to tweak them accordingly.
This can be seen in the example below, where each persona has adjusted ad copy and its own designated images.
And finally, we have Nicole. Nicole worked for a startup as a paid acquisition specialist. She managed restaurant bookings for thousands of different locations all around Europe.
Unsurprisingly, creating unique campaigns for each restaurant were a little out of the question, so she needed a faster way to promote them all a little more efficiently.
She wasn’t sure how to scale Facebook Ads without investing too much time, or risk making a mistake somewhere along the way.
Enter the Grid Composer.
She can now quickly pair one identical line of ad text with unique link descriptions, images, and Pages, saving her a significant amount of time while still creating campaigns that feel personalized for each restaurant (even though they aren’t entirely).
For the record, the kickboxing studio I used to go to needed this technology very, very badly. The franchise owner was trying to run campaigns, but failed to execute location targeting correctly, and was showing me ad campaigns for a studio almost forty-five minutes away even though it had my city name on it. I almost ended up never even looking into them because of the distance but was stubborn enough to be sure I’d seen one closer by. Low and behold, there was one within walking distance. Needless to say, the Grid Composer could have helped them out a lot.
AdEspresso’s Grid Composer has gotten rave reviews from our customers so far, and it’s one of my personal favorite features AdEspresso has ever released.
I’ve been writing for AdEspresso for three years and have seen a lot of really great new features rolled out, so that’s saying something.
This tool will allow businesses of all sizes to create better, more personalized, and more complex ads faster than ever before without sacrificing any of the accuracy you’ve come to know and love with AdEspresso.
🛑 Discover how it works in real life, watch our free webinar 🛑
Grid Composer: Ins & Outs to Create Laser Focused Campaigns That Converts
What do you think? Have you tried out AdEspresso’s new Grid Composer yet? What makes you most excited about it? Let us know in the comments below!