Facebook & Google Ads Blog

Startups on Instagram: How to Grow from Rookie to Unicorn (With 10 Examples to Copy)

July 24, 2018 2 Comments Animalz

Are you a startup? Have you just received funding and need to scale fast?

Are you starting out and looking for ways to put your name out there into the world?

Instagram is a perfect way to quickly build your following, generate excitement for your brand, and even immediately generate sales.

We’ve collected examples from 10 of the hottest Instagram startups from the past several years.

These teams have developed creative and innovative Instagram ads that have helped propel them to success.

The examples below are derived from five industries and offer strategies that will help companies of all shapes and sizes and financial capabilities.

Google or Bing (or Both?) Which PPC Network is Worth Your Time and Money

July 23, 2018 7 Comments Brad Smith

Google dominates when it comes to search engine traffic, making it easy to find people interested in your products and services.

While that’s a huge benefit, it also comes with a massive downside:

Competition.

Google is packed to the brim with advertisers bidding on the keywords you want and need.

Meanwhile, people brush off Bing like it’s a joke.

And that’s good for business:

Less competition.

Bing might have less overall usage and therefore less traffic, but what if you could capture that traffic without competing against dozens of advertisers?

Let’s find out.

How to Use Instagram for Real Estates to Attract Your #DreamLead

July 18, 2018 39 Comments Guest Post

Are you using Instagram to attract qualified real estate leads?

Or are you merely relying on Facebook and your agency website to do all the heavy lifting for you?

Think of your real estate Instagram account like a portfolio and a lead generator all in one.

Now, do you see why it’s such a big deal?

This guide is all about how to use Instagram for your real estate business like a pro.

Facebook Ad Transparency Tool: What It Can and Can’t Do

July 12, 2018 Leave a Comment Ana Gotter

So quick recap: Facebook has faced a huge backlash following the political controversy, which hit especially hard considering that many users believe social media is (or at least should be) both authentic and transparent.

Facebook has made a lot of big changes very quickly on the platform to prevent something similar from happening in the future.

There are stricter restrictions on retargeting, custom audiences, and so much more. You can read about a lot of these here.

There’s another new feature that will help protect users by increasing transparency on the platform: the new Facebook Ad transparency tool. It allows users to see all the ads a Page is currently running.

In this post, we’re going to go over how to access the tool, what it means for businesses, and what exactly it can and can’t do.

Not enough? Ok, we’ll also explain why you should be using other competitor research tools (like our Ads Gallery!) for best results.

Facebook Ads Bidding in 2018: Everything You Need to Know (…Supported by Data)

July 11, 2018 96 Comments Massimo Chieruzzi

Facebook ads bidding has a huge effect on your ad results.

If you want to beat your competitors in the Facebook ads race, it’s not just the shiny ad design and powerful copywriting that you need to master.

You also need to know how to target the right Facebook audience and optimize your ad bidding.

This article includes all the information you need to know about Facebook ads bidding in 2018.

We’ve just updated it with the latest news and insights to give you the timely overview you need for best ever campaign results, so keep on reading.

We Analyzed 752,626 Facebook Ads, and Here’s What We Learned (2018 Update)

July 10, 2018 90 Comments Animalz

In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.

Today — nearly three years later — this has grown more than 20X: we analyzed 752,626 ads!

While some of our original results have remained constant (the most popular headline is still five words long), a lot has changed.

The information will help underpin the creation of even more targeted and valuable ads in 2018.

There is no better time to dig into the details of what makes a Facebook ad successful.

Read on for more insights from this massive data set!

How To Optimize Your Instagram Account For Shopping (With Examples!)

July 3, 2018 8 Comments Animalz

Who needs a physical store when Instagram continues to build out more features for shopping directly on its platform?

First, it was quick links to click-through to a brand’s website for browsing.

Then, Instagram added shoppable tags directly into posts!

In May, the company secretly followed up with a native payments option.

Instead of having users navigate to a third-party site for checkout, for a few select accounts Instagram now makes it possible for transactions to occur directly on its platform.

In this post, we detail the latest Instagram shopping capabilities for brands, and show you how to go about taking advantage of them!

3 Ways To Connect Audiences From AdWords to Facebook For Better Conversions

June 25, 2018 8 Comments Brad Smith

Finding customers isn’t the problem.

Not when there are multiple billions on Facebook and Google each day.

Finding customers is easy.

It’s harder to make them want to buy from you.

Especially when your strategies and tactics are isolated across each platform.

Here are three ways to connect your audiences from AdWords to Facebook for better results and more sales.

How To Use Workplace by Facebook To Your Advantage

June 19, 2018 5 Comments Animalz

There’s been a lot of talk about what a paid version of Facebook might look like and how it would affect the marketing landscape in the future.

We can get a glimpse of that by taking a look at Workplace by Facebook.

Workplace is Facebook’s version of an internal collaboration tool, like Slack or HipChat. Businesses pay on a per-user basis to set up their own private instance of Facebook for their teams.

With Workplace you’ll not only see internal communication and collaboration improve, we’ve found that it is a great tool for brainstorming, mining information, and amplifying the overall reach of content you create.

In this post, we’ll dive into the different features that Workplace by Facebook provides and talk about how they can help marketing teams of any size improve!

Instagram Ads Strategy: 7 Effective Tactics to Maximize your ROI

June 14, 2018 1 Comment Guest Post

Instagram’s latest internal figures show 25 million businesses have a profile on the network, and over 200 million users visit at least one business profile every day.

With over 500 million daily active users it’s safe to say that your target audience is more than likely already using Instagram.

Instagram users aren’t just merely existing on the platform; they are highly engaged.

75% of Instagram users take action, such as visiting a website, after looking at a brand’s post. That’s a massive opportunity for your brand.

As a business that wants to build a community of loyal customers, you can’t afford to ignore Instagram marketing.

While the lack of traceable links makes analyzing your ROI a difficult task, you can start by following these proven tactics to get your Instagram strategy off the ground.

Academy

Google or Bing (or Both?) Which PPC Network is Worth Your Time and Money

Facebook Ads Bidding in 2018: Everything You Need to Know (…Supported by Data)

3 Ways To Connect Audiences From AdWords to Facebook For Better Conversions

How To Use Workplace by Facebook To Your Advantage

Learn more

Education

From the Blog

Follow us