Facebook & Google Ads Blog

Mobile Advertising: 11 Examples Analyzed In-Depth

April 20, 2020 2 Comments Brad Smith

With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master.

The average US adult spends 2 hours and 55 minutes on their smartphone every single day. And that’s across all ages, including users that don’t even own a cell phone or still use a Motorola flip phone.

So you need to start optimizing your marketing efforts for mobile viewers, but you can’t just resize your desktop ads and expect to succeed. It’s not that simple.

Mobile devices have unique dimensions and features (like touch screens), and mobile users have different expectations and usage patterns than desktop users.

How a ‘Facebook Sales Funnel’ Helps Avoid Wasting Money

April 15, 2020 31 Comments Brad Smith

Do you know what separates the most successful brands on Facebook from those who claim that it “doesn’t work for them?“ They have a proper Facebook sales funnel in place.

Advertisers around the globe spent over $67.37 billion on Facebook Ads in 2019 alone. Users are getting bombarded with ads in their feeds, stories, and even messenger inboxes.

If you want to grab the attention of an audience on Facebook, “Here’s my product, buy now!” isn’t going to cut it.

Converting cold audiences on Facebook commonly requires a sales funnel made of multiple stages and touchpoints, with different ad creatives, emphasizing unique value propositions.

Creating one that actually works for your business is a complex task, and it’s incredibly easy to mess up.

Here’s how to set-up a Facebook sales funnel that will help you avoid flushing your Facebook ad budget down the drain.

6 Tips for Marketers to Improve Crisis Communication With Their Customers

April 14, 2020 1 Comment Ana Gotter

Strong crisis communication across social media marketing is essential right now.

No matter what continent you’re on or the type of work you do, your world has almost certainly been turned upside down.

Everyone’s life has been dramatically changed over the matter of a few weeks, even if it felt like it was overnight.

If you’re wondering how exactly to communicate in a way that builds relationships with your audience instead of driving them away or contributing to the fear, keep reading!

In this post, we’re going to look at specific strategies you can use to communicate and market effectively during a crisis without coming across as exploitative or untrustworthy.

The 7 Media & Entertainment Marketing Secrets You Need to Know

April 9, 2020 2 Comments Ana Gotter

Digital marketing has now taken the lead in media and entertainment marketing.

YouTube alone reaches more users daily than any existing cable networks, giving you an enormous captive audience who is engaged.

Marketing for media and entertainment businesses looks a lot different than it used to even fifteen years ago, and it’s important to adapt to digital marketing strategies and techniques.

In this post, we’ll take a close look at seven media and entertainment marketing secrets that you need to know to effectively reach your audience and increase the consumers of your content.

SaaS Marketing: the 7 Strategies That Will Give you Results

April 7, 2020 2 Comments Animalz

The software-as-a-service (SaaS) business model has been snowballing since 2010. By 2023 -experts predict- the SaaS market will grow by more than $60 billion (yes, billion!). And, of course, SaaS Marketing will boost too.

If you have a SaaS company, this is excellent news, but it also means that you can expect more competition.

In this ever-growing market, you’ll need marketing strategies that make your company stand out.

We’re here to help! We’ve put together a list of seven B2B and SaaS marketing strategies (with examples) that will help you attract your core audience, increase engagement, and show potential customers why they should work with you.

Top 5 Marketing Strategies for Retail Businesses

April 6, 2020 1 Comment Brad Smith

In 2020, the US Retail Industry is expected to spend over $30 billion (16% more than what was spent in 2019) on digital marketing. In other words, retail isn’t dead; the situation has just changed.

If you’re struggling to adapt to the changes, or if you’re just not seeing the growth you’d like to see, likely, you’re not using all the marketing strategies available to you.

A lot of what you know as a stakeholder or business owner is still valid, you just need to incorporate it with the latest trends.

In this article, we will explore the top five marketing strategies for retail.

The 2020 Guide to Nonprofit Marketing

April 2, 2020 1 Comment Animalz

Nonprofit marketing is a rewarding job. You’re working to support a good cause and make the world a better place.

But nonprofit marketing can be tricky because it’s a bit niche. There’s plenty of advice out there about marketing a product or service, but not very much about how to promote a nonprofit.

A quick look at search volume can shed some light on this.

“Nonprofit marketing strategies” has just 30 searches per month. Compare that with “eCommerce marketing” or “b2b marketing strategies,” each of which brings in 1,300 searches per month.

With more traffic for these keywords, there are more resources out there for traditional marketers than for nonprofit ones.

We’re here to help with a guide focused exclusively on nonprofit marketing.

How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)

April 1, 2020 Leave a Comment Paul Fairbrother

During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19, this meant that trade shows were canceled which are usually an important way to secure orders from retailers for the coming season.

As March progressed, non-essential bricks and mortar retailers had to close due to a stay-at-home order put in place by the UK government, meaning retailers also canceled their top-up orders.

This was the scenario faced by UK based wholesale brand AURA QUE, which imports ethically handmade goods from Nepal.

Faced with a 96% reduction in revenue within a month, AURA QUE had to reinvent itself, and quickly.

Due to how rapidly you can scale with Facebook Ads, revenue levels soon returned to normal after the switch from wholesale to retail.

Read on to see the strategies they used to achieve this.

5 Winning Strategies to Get a Better Return on Ad Spend on Facebook and Google

March 30, 2020 1 Comment Brad Smith

How do I get a better return on ad spend? This is a question that we hear hundreds of times a day.

Maybe you’re currently running ads on Facebook and Google. Perhaps you’ve tried it and found the ROI unimpressive. Or maybe you just want to get started

Whatever your current status, the truth is, running Facebook and Google ads is a key part of building a winning digital marketing strategy. Fun fact for all marketers: by the end of 2018, ad price decreased 2%, while ad impressions were up 34%.

But sometimes the problem is you aren’t measuring success correctly, or at all.

To truly test your company’s PPC campaigns, you need to know, track, and improve your Return on Ad Spend (ROAS).

In this article, we will cover what exactly is ROAS, what’s a good ROAS, and how you can track it.

We also cover five proven tactics to get a better return on ad spend.

4 Evergreen Marketing Strategies for High Converting Facebook Ads

March 24, 2020 Leave a Comment Tory Wenger

Marketing is tough. Not only do you have to create engaging ads that draw your customers in, but you also have to do it time and time again.

Don’t you wish that you could create content that requires little to no maintenance, content that could stand the test of time?

Well then, you’re in luck, because today we’re going to be talking about the timeless practice known as “Evergreen Marketing”.

In this article, we’ll show you what evergreen marketing really means, and give you 4 foundational strategies you can use to create compelling content that can be used indefinitely.

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Mobile Advertising: 11 Examples Analyzed In-Depth

How a ‘Facebook Sales Funnel’ Helps Avoid Wasting Money

How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)

5 Winning Strategies to Get a Better Return on Ad Spend on Facebook and Google

4 Evergreen Marketing Strategies for High Converting Facebook Ads

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