Facebook & Google Ads Blog

The Ultimate Guide to Google Ads Ad Extensions

August 25, 2020 3 Comments Brad Smith

Ad Extensions are one of the best features of Google Ads. Adding a single new ad extension improves CTR by 10-15%, on average, so you can’t afford to leave them empty.

But knowing when, why, and where to use them is another story.

Throwing ad extensions on your ads “just to do it” is a surefire way to reduce your CTR or attract irrelevant clicks and non-converting traffic.

With so many options, it’s more critical than ever before to use them properly.

Since they play a role in your quality score, misuse can result in more than just bad CTRs (hint: your bottom line).

We’ve put together the ultimate guide to Google Ads ad extensions (including the latest 2020 options and upcoming extensions) to help you improve your campaign performance and bottom line.

Facebook Remarketing Strategies For Your eCommerce Store

August 24, 2020 1 Comment Tory Wenger

In an ideal world, you would not need to read this article to discover the best Facebook Remarketing Strategies For your eCommerce Store

In that ideal world, your prospects would see the first ad that you deliver to them on Facebook, instantly fall in love with your product, click on your ad, and buy.

In the real world, however, this rarely happens, even if you have an amazing product at a discounted price. And this means that you really need to read this article.

Our expert is going to give you a simple yet complete Facebook and Instagram remarketing strategy that will bring results to any eCommerce business. Yours included.

36+ Social Media Marketing Statistics You Need To Optimize Your Campaigns

August 19, 2020 1 Comment Ana Gotter

Social media marketing statistics give you detailed knowledge of different platforms’ strengths and weaknesses.

Knowing what works and what doesn’t, and discovering buyer behavior as it relates to social media, are all essential to creating strong, strategic campaigns that will successfully drive results.

This knowledge is important, but it can also be a little chaotic to try to track down for each individual platform. We are here to help with that!

In this post, we’ve compiled 36+ relevant social media marketing statistics that will help you shape and optimize your campaigns for maximum success.

Google Product Listing Ads: a Guide to Driving Sales

August 17, 2020 Leave a Comment Brad Smith

Ad spend for Google Shopping ads has increased by 38% over last year, while ad spend for traditional Google Search ads is dropping. This could be because Google Product Listing Ads are more visual, more informative, and they attract bottom-of-the-funnel, ready-to-buy customers.

But just because digital marketing departments are spending money on them doesn’t mean they see a positive return. Ad revenue is how Google makes about 80% of its money, and you don’t just want to spend money without a strategy.

You want Google to work for you.

In this post, we’re going to show how to optimize your Google Product Listing ads so that you’re driving sales and seeing a good ROAS (return on ad spend), and not just paying Google for a high cost-per-click bid.

Master the Power of eCommerce SEO To Boost Your Results

August 13, 2020 1 Comment Guest Post

If you’re not going to work on your eCommerce SEO, you can be quickly out of business.

Think of it this way…

If you have no site traffic, you’ll make no sales. And if you’re not making any sales, you’ll be shutting down soon.

That’s why every eCommerce entrepreneur should master the power of eCommerce SEO.

This guide to mastering SEO for eCommerce, will teach you how to conduct an SEO audit and undergo keyword research so you can boost your results and grow your traffic, revenue, and sales.

Viral Marketing: What It Is And How To Make It Work for You

August 12, 2020 Leave a Comment Animalz

Viral marketing is when a business’s content catches user interest to such a high degree that it is widely spread by the general public.

Just as memes or videos sometimes take off and go viral, certain ad campaigns catch the public interest and spread like wildfire.

It can be difficult to predict exactly what will grab the audience’s attention, but there are a few tricks you can use to increase your chances.

We’re going to walk you through the basics of viral marketing and take a look at how five brands made it work for them.

How To Use Facebook Messenger to Boost Your Business

August 11, 2020 Leave a Comment Ana Gotter

Brands don’t always consider to use Facebook Messenger as an essential part of Facebook marketing, but it should be a top priority.

Putting time and energy into Messenger is an opportunity to nurture relationships with your audience while doing everything from resolving customer concerns to proactively driving sales on an automated basis.

Facebook has expanded Messenger significantly over the past few years to the point where it’s now a valuable tool and platform for businesses, brands, and organizations of all sizes.

In this post, we’re going to take a look at exactly how you can use Facebook Messenger for your business, including how to set it up for success and how to drive users to get in touch.

Google Search Algorithm 2020 Update – Secrets Revealed

August 10, 2020 Leave a Comment Brad Smith

When Google makes a change to the Google Search algorithm, especially a core update that will fundamentally impact the SERPs, webmasters fear the worst.

The new Google core algorithm update in May 2020 is no different, leading to many frustrated and confused SEOs and webmasters venting on Twitter.

With the latest update, a lot of local businesses, smaller news sites, and forums are feeling the pain.

But you don’t have to, because we created this guide with everything you need to know.

How to Optimize WooCommerce Google Shopping Ads

August 6, 2020 Leave a Comment Brad Smith

With a majority of consumers moving online for their shopping (66% prefer it to brick-and-mortar), it’s a better time than ever to have a WooCommerce store.

But it’s a challenge to reach purchase-ready consumers with consistency.

Google Shopping Ads let you advertise to consumers who are actively searching for products, but with an unoptimized campaign, you’ll struggle to turn a profit.

Only if you know how to optimize your product feed, titles, descriptions, categories, and more, will you see positive results.

In this article, we’ll show you how to optimize your WooCommerce Google Shopping ads campaigns to turn a profit and attract new customers.

YouTube Ads: Everything You Need to Know

August 3, 2020 3 Comments Brad Smith

While millions of small and medium-sized businesses flock to Google Ads for its ease-of-use and varied targeting options, many avoid YouTube Ads in particular “because video is complicated and expensive.”

With a shift in how people use their devices, avoiding video is a recipe for disaster. And the majority of marketers understand that.

85% of professional marketers plan to use video marketing in 2020, and YouTube is the leading platform with 88% of video marketers including it in their strategy.

YouTube is the leading platform with 88% of video marketers including it in their strategy.

For any digital marketer that has been holding their horses on video, this statistic should be the last boot tip you need to get rolling.

You can no longer afford to ignore one of the leading marketing platforms in the world.

In this post, we’ll go through everything you need to know about YouTube Ads.

Academy

The Ultimate Guide to Google Ads Ad Extensions

Facebook Remarketing Strategies For Your eCommerce Store

Google Product Listing Ads: a Guide to Driving Sales

Master the Power of eCommerce SEO To Boost Your Results

How To Use Facebook Messenger to Boost Your Business

Google Search Algorithm 2020 Update – Secrets Revealed

How to Optimize WooCommerce Google Shopping Ads

YouTube Ads: Everything You Need to Know

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