Facebook & Google Ads Blog

Facebook Automated Ads: Everything You Need to Know to Get Started

March 30, 2021 12 Comments Animalz

Good advertising takes time, but maybe not as much as it once did. Technology allows us to streamline nearly every part of marketing, and advertising on social media is no exception. Meet Facebook Automated Ads, the automated ad creation system powered by AI and data at the world’s largest social network.

This article has everything you need to know about Facebook Automated Ads: what they are, how they work and whether they are right for you.

Facebook Automated Ads make Facebook marketing easy and effective. They don’t require a complicated setup and technical know-how. Instead, Facebook Automated Ads reduce the ad creation process to answering a few simple questions about your business, inserting ad copy and images, and signing off on the finished product.

If you’re looking to move past the Boost button and start driving more conversions for your business with minimal setup time, Facebook Automated Ads could just be what you’ve been looking for.

Tools and Best Practices for A/B Testing Your Ad Copy

March 25, 2021 3 Comments Ana Gotter

We know that copy is a crucial aspect of PPC ad performance. But how do you actually create high-converting copy? While there are plenty of elements that go into great copywriting, a crucial factor in optimizing for performance will always be A/B testing.

Testing is the only way to find out what resonates for your specific audience, products and brand. Without careful testing, you’re running campaigns on assumptions and theoretical best practices that may work for other brands, but might not necessarily work for you.

In this post, we’re going to go over everything you need to know about A/B testing your ad copy, including the best tools and strategies you should check out to increase the accuracy and actionability of your test data.

Facebook Custom Audiences 101: The Complete Guide for Marketers

March 23, 2021 87 Comments Animalz

A good ad will fail without the right audience. Facebook Custom Audiences let you target the right people every time, making it an essential tool for successful Facebook advertising.

However, a lot has changed since Facebook first rolled out the tool in 2013. That’s why we created this updated 2021 guide to Facebook Custom Audiences.

In this post, we will go through everything you need to know about Custom Audiences, from basic setup to advanced implementation.

Facebook Custom Audiences help you improve your Facebook advertising campaigns by putting the power of ad placement directly in your hands. With your ads in front of your ideal readers, nothing is standing between you and advertising success.

The Ultimate Facebook Ads Budgets Breakdown (+ Free Calculator)

March 19, 2021 15 Comments Animalz

Spend too little on your Facebook ads budget and risk missing out on conversions. Spend too much, and your monthly marketing budget will vanish into thin air. What’s a social media marketer to do?

Never second guess your Facebook ads budget again! This guide tells you what you need to know about Facebook ads budgets—from explaining budget types to showing you how to make the most out of every ad dollar.

We’ve also included our free Facebook Ads Budget Calculator, which can tell you exactly how much to spend on Facebook ads to hit your marketing goals.

11 Expert Facebook Ad Design Secrets to Increase Conversions (+ Examples)

March 18, 2021 118 Comments Animalz

You’re scrolling through your feed and bam, you’re hit with an amateur Facebook ad design. The image is blurry, the copy isn’t clear, and you have no idea what they’re even selling.

It’s not easy to get started with Facebook ad design. There’s so much to take into consideration. It’s no surprise that brands and marketers alike feel stumped when it’s time to head to the drawing board for their next ad.

Ad design is important because it is how we visually communicate and present our brands to the public. You can have an amazing product and a great offer, but it will be hard to get traction if your ad is visually unappealing, confusing or just plain boring.

Great ad design:

catches your readers’ attention
educates them about who you are and what you are offering
tells them what they should do to take that all-important next step toward conversion

After managing over $600 million of ad spend in Facebook ads worldwide, we still learn new, surprising things with every campaign we create. Today, we want to share with you what we have discovered in our 10 years of hard work: the 11 Facebook ad design secrets that will have you making ad campaigns designed for success.

Each of these secrets is important for old pros and new beginners alike. They will stop you from wasting your money on ads that readers scroll past and that fail to convert your target audience.

If you’re ready, let’s get started on learning the secrets behind expert ad design.

The Ultimate Guide to Facebook Split Testing in 2021

March 16, 2021 69 Comments Martha Kendall Custard

Facebook split testing is the best way to test ad efficiency. Split testing works by testing multiple iterations of the same ad. It can be a tedious process if you’re unfamiliar with the Facebook Ads platform, but we’ve got your back!

We’ve managed over $636 million in ad spend since AdEspresso started in 2011. Users created over 10 million ads (and counting) using our platform’s advanced split-testing capabilities.

In this complete guide to split-testing, we will go over some of our most insightful experiments. We will also cover testing all aspects of your Facebook campaigns and optimizing for peak ROI.

5 Ways Apple iOS 14 Will Affect Your Facebook Ads (and How to Prepare)

March 1, 2021 10 Comments Madis Birk

It’s official. It’s happening. And it will affect how we use Facebook ads.

Apple’s three new app policies are expected to take full effect soon. Well, nothing to be surprised about here. The digital ads ecosystem is very dynamic and keeps changing. Whether it’s new government regulations or tech company policies, changes have occurred in the past, and will most likely happen again in the future.

How to Create a Facebook Landing Page in 5 Easy Steps

February 23, 2021 1 Comment Ana Gotter

So much time and energy go into creating strong, well-thought-out ad campaigns. You test the visuals, the copy, the audience, the offers. But ad creation is only one part of success; you also need to prioritize Facebook landing page creation.

What happens after a user clicks on your ad is just as—if not more—important than the ad itself, because it’s what can result in the failure of success in driving a post-click conversion. In this post, we’re going to take a close look at why Facebook landing pages are so important, how to create them, and the best tips and examples to give you some inspiration.

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Academy

Facebook Automated Ads: Everything You Need to Know to Get Started

Tools and Best Practices for A/B Testing Your Ad Copy

Facebook Custom Audiences 101: The Complete Guide for Marketers

11 Expert Facebook Ad Design Secrets to Increase Conversions (+ Examples)

The Ultimate Guide to Facebook Split Testing in 2021

5 Ways Apple iOS 14 Will Affect Your Facebook Ads (and How to Prepare)

How to Create a Facebook Landing Page in 5 Easy Steps

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