Hospitals, dentists, doctor's offices, and even insurance companies have their hands full at any given point in time. A lot goes into running any kind of healthcare practice or organization, and you ...
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How a Business Is Using Facebook Ads To Go Through the Covid-19 Crisis (Case Study)
During February and March, mass gatherings started to be canceled in the UK due to the spread of COVID-19, this meant that trade shows were canceled which are usually an important way to secure orders ...
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4 Evergreen Marketing Strategies for High Converting Facebook Ads
Marketing is tough. Not only do you have to create engaging ads that draw your customers in, but you also have to do it time and time again.
Don't you wish that you could create content that ...
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Google Ads Conversion Tracking: All You Need to Learn to Boost Your Results
Whether you are a big or a small business, if you run campaigns for your own company or for your clients - knowing how to reliably track your Google Ads conversions should be your priority.
To ...
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How Influencers Can Boost Your Marketing ROI
Today there's a tough competition between the companies to attract target audience and convert them into loyal customers. To gain new customers and increase their company's ROI brands are ...
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Facebook Ad Copy Length: Short or Long Which is Best? (a $1,000 Experiment)
When creating Facebook ads, most of the creative has to fit within certain limitations.
For example, the image has to be a set ratio and size, and if the headline, or the link description, are too ...
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How to Spot 7 Little-White Analytics Lies (No Polygraph Needed)
You’re data driven. You make decisions based on numbers. Results. Not pie-in-the-sky feeling and intuition. No HiPPOs allowed.
There’s only one problem. What if those numbers you’re referring to ...
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7 Essential New Facebook Ad Features to Experiment with ASAP
Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them an indispensable part of a marketer’s ...
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Why You Need To Use Facebook’s New Dynamic Mobile Install Ads Right Now
Even after all the giving of the holiday season is over, there are still consumers on the hunt for new things to buy. Maybe they have cash or gift cards that they're itching to spend, or maybe they're ...
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Why the Macbook Pro’s Touch Bar Will Be an Amazing Ad Platform
Even at AdEspresso, we can't think about Facebook and Instagram ads all the time. But we are always thinking about how to reach new customers and grow your business.
So when Apple revealed their ...
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