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You are here: Home / Blog / Archives for Social Marketing

Understanding the Facebook Algorithm in 2021: Ranking Signals and Tips

April 23, 2021 2 Comments Martha Kendall Custard

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As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users. And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. ...
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Facebook Ads Reporting 101: 6 Metrics You Should be Tracking

March 10, 2021 Leave a Comment Ana Gotter

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Have you ever looked at an ad campaign and tried to determine whether or not it was worth the money, or worth continuing to run? Understanding how to interpret the metrics available to you through ...
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Facebook Lead Ads 101: A Guide to Growing Your Business (Examples)

March 3, 2021 Leave a Comment Animalz

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Once upon a time, finding leads and learning about customers required big marketing departments, pollsters, and telemarketers (the horror!). Luckily, nowadays, we have Facebook lead ads to do a lot of ...
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Why You Should Be Using Facebook Messenger Ads (Plus Examples)

January 25, 2021 7 Comments Ana Gotter

One of the most exceptional aspects of Facebook Ads is the wide range of features that allow you to connect with users in multiple places and with the goal of driving different types of ...
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Facebook Video Ads: The Guide Marketers Are Looking For (Strategies Included)

December 10, 2020 17 Comments Animalz

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Facebook users love video. Every month, 1.25 billion of them view videos just on Facebook Watch, Facebook’s streaming video service. Facebook video ads allow marketers to use this trend to their ...
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Everything You Need to Know About Facebook Groups Marketing

November 24, 2020 256 Comments Ana Gotter

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How many Facebook Groups are you in right now? I bet most of you wouldn’t know the exact number. I know I couldn’t. Do you know what else I’d bet money on? There are only a few groups that you’d ...
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A Guide to Reducing Your Workload With a Facebook Auto Poster

October 13, 2020 1 Comment Animalz

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Facebook has become the place for product discovery. In fact, 78% of American consumers say they’ve learned about new products on the social media platform. Yet many social media managers say they ...
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Business Reopening: How to Plan for Your Success (Includes Free Template and Guide)

October 1, 2020 1 Comment Animalz

Whether you close for a few days for renovations, or for weeks because of a natural disaster (pandemic included), a lot of planning goes into reopening a business. Many people are dealing with this ...
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Top Instagram Updates in 2020 – September Edition

September 23, 2020 227 Comments Ana Gotter

Are you up to date with all the latest and great changes that have recently come to Instagram? Social media evolves so quickly, and both Facebook and Instagram roll out updates at a rapid-fire ...
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The 51 Pinterest Statistics Marketers Need to Know in 2020

September 22, 2020 1 Comment Ana Gotter

Pinterest marketing has enormous potential for yielding very concrete and very valuable results. Pinterest statistics prove it! This presents an exceptional opportunity for marketers because ...
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