Facebook Advertising Optimization Tool
Influencer marketing, which involves businesses working with content creators (or influencers), is a powerful way to help brands expand their reach on social media. And it’s becoming increasingly more ...
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Building a solid Instagram following requires compelling and relevant content. But if you don't post your content at the right time, your followers won't see it or engage with it.
But what is the ...
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Let’s be honest: Audits are not the most exciting part of social media marketing. Not by a long shot. I mean, there are spreadsheets and data and analytics tools involved. And it can all be a headache ...
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Engagement rates are the bread-and-butter of social media marketing.
Sure, metrics like impressions, likes, and followers are easy to report on and bring marketers a sense of accomplishment. But ...
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Tracking social media metrics comes down to using real data to evaluate the impact of your social presence on the outcome of marketing campaigns and, ultimately, revenue. It helps you see how ...
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With about 330 million monthly active users, Twitter is a goldmine of marketing opportunities. All the juicy conversations and strong opinions are shared on Twitter, and the platform should definitely ...
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Have you ever heard the saying, "If you fail to plan, you're planning to fail"? This famous Benjamin Franklin quote applies to all facets of life, including social media marketing.
You can have the ...
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New social media platforms, like TikTok, are blowing up right now and revolutionizing the online space, but one video-sharing platform reigns supreme: YouTube.
YouTube is currently the second most ...
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Instagram is used by over 1 billion people and has a vast advertising audience for brands looking to expand their reach, and get more leads and conversions.
Instagram's data shows that 90% of ...
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Posting on social media whenever you feel inspired might seem convenient, but if you're running a business, it's not going to bring you much success. If you want to attract attention and engagement, ...
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