Events can increase profits and sales, build your brand, spread awareness about your company and what you do, and establish connections between you and your customers or community.
Whether the ...
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UTM Parameters: What They Are, Why You Need Them, and How to Use Them
Have you ever looked at your website analytics and wondered how visitors landed on one page instead of another? Then UTM parameters are going to change your world!
UTM parameters are the best way ...
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How Marketers Can Harness the Power of Facebook Events
Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell ...
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Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI
Reaching Instagram's super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is ...
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Marketing Terms & Digital Advertising Acronyms You Should Know
When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns.
If you're not familiar with ...
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Buying Instagram Followers? Our Experiment Reveals The Truth…
Let’s be real—it's very tempting to buy Instagram followers.
When every blogger and mom-and-pop store seems to have more followers than you, with hundreds of people blowing their comments and ...
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5 Top Facebook Ad Campaigns To Boost Your Results in 2019
Are you ready to knock it out of the park and create your best Facebook ad campaign ever this year?
2019 just started and this is the perfect time to look back at what worked last year in the realm ...
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PPC Agency Pricing Models (Know What’s Right For You)
Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.
This might be confusing if you’re new to the market, but the variety of PPC ...
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Instagram Hashtags: 8 Best Practices You Need to Know
Instagram Hashtags are an essential part of users' discovery journey on the platform, allowing brands to gain exposure to niche groups and specific areas of interest.
Today, hashtags are possibly ...
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Facebook Sponsored Posts: Are They Right For Your Business?
If you're reading our blog, you're almost certainly pretty familiar with Facebook Ads and how valuable they are. You choose an audience, an objective, set a bid, create an ad, and wait for the ...
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