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You are here: Home / Blog / Archives for Google AdWords

Everything You Need to Know about Remarketing Lists For Search Ads (RLSA)

November 26, 2018 4 Comments Brad Smith

Everybody loves remarketing (or Raymond) on Google Ads. There are few who would argue against the efficacy of remarketing to do anything from give you a second shot at a sale or blow past cart ...
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How to Run a Successful Low Budget Google Ads Campaign

November 8, 2018 9 Comments Brad Smith

On average, Google Ads advertisers generate two dollars for every one dollar spent. That means the average advertiser can expect to double their money on the platform. And while that’s ...
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10 Proven Ways to Increase Google Ads Conversions in 30 Days

October 29, 2018 6 Comments Brad Smith

The average ad spend for a Small/Medium Business on Google Ads is between $9,000 to 10,000. So for most of us, Google Ads are too expensive to be stupid on. If you’re going to use them, you need ...
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5 Core Characteristics of Millennials and How to Market Based on Each One

September 27, 2018 6 Comments Animalz

In 2017, Facebook reported that 70% of millennials are influenced in their holiday buying by Facebook and/or Instagram. Is it a good reason to start marketing to millennials? You won't be alone out ...
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The Google Ads Remarketing Tactic You Aren’t Using (But Should Be) Analytics Audience Definitions

September 17, 2018 4 Comments Brad Smith

There is no doubt about the power of good remarketing. It’s a second, third, or fourth chance at converting that long-lost visitor. But simple remarketing of your entire traffic source is a ...
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8 Fintech Ads Examples that Can Inspire Your Facebook, Instagram, and Google Ads

September 13, 2018 Leave a Comment Animalz

Ok, we see you there looking at the screen and thinking: 💭 What do Fintech companies do, and how can Fintech ads examples help MY business? 🤔 We're not surprised! Only 14 percent of Americans have ...
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Marketing Podcasts: 11 Resources Worth Listening To (+ a bonus)

September 6, 2018 7 Comments Animalz

How many Marketing Podcasts are you subscribed to? Podcasts are on the rise. This is sanctioned by data. The total number of active podcasts shows is currently over 550,000, as Apple confirmed at ...
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Google Ads Location Targeting: When and Why You Should (and Shouldn’t) Use it

September 4, 2018 4 Comments Brad Smith

Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more. And guess what? You don't even need a ...
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Google or Bing (or Both?) Which PPC Network is Worth Your Time and Money

July 23, 2018 7 Comments Brad Smith

Google dominates when it comes to search engine traffic, making it easy to find people interested in your products and services. While that’s a huge benefit, it also comes with a massive downside: ...
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3 Ways To Connect Audiences From AdWords to Facebook For Better Conversions

June 25, 2018 8 Comments Brad Smith

Finding customers isn’t the problem. Not when there are multiple billions on Facebook and Google each day. Finding customers is easy. It’s harder to make them want to buy from you. ...
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