Facebook Advertising Optimization Tool
When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns.
If you're not familiar with ...
Read More
Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC ...
Read More
Google Ads conversion tracking is limited in multiple areas.
If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened.
Phone calls ...
Read More
Google Ads is one of the best platforms to drive sales and leads for your business.
But going in blind and expecting to strike it rich is a fool's errand.
Google Ads takes serious skill, ...
Read More
If you aren’t careful, Google Ads can quickly cost an arm and a leg.
If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an ...
Read More
Google Ads, formerly known as Google AdWords, has changed dramatically in the last year alone.
PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those ...
Read More
Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.
This might be confusing if you’re new to the market, but the variety of PPC ...
Read More
Google Ads can be a success with low-budgets.
Even just a few bucks a day can get campaigns going.
It’s very easy to limit your budget at a specific, set number, like $500 a month.
And in ...
Read More
Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.
While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns ...
Read More
Top Google Ads performers are making far beyond the average 2-1 return on investment.
And they aren’t doing it by some fancy growth hacking methodology that some guru on Twitter is ...
Read More