If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on Google?
With Google owning more than 70% of the search engine market share, knowing how ...
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Google Shopping Categories: How to Boost your eCommerce Ads Results
Google Shopping categories function like the keywords in a Google Ads Search campaign and will control if your ads show up for relevant searches.
So they're pretty damn important.
In this article, ...
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Mobile Advertising: a Complete Guide (with strategies and examples)
Investing your ad spend in a strategic mobile advertising campaign can be an effective and profitable digital marketing strategy, no doubt in large part because mobile users spend 71% of their mobile ...
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Google Ads Certification: the Guide You Need to Be Top of The Class
Why do you need a Google Ads certification study guide? Easy: because you need to pass your Google Ads Certification exams!
Whether you’re a newbie studying to make a career in online advertising ...
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Google Display Ad Examples: Proven Designs that Drive Clicks
If you want to drive traffic and sales online, there are few methods as effective as Google Display Ads.
According to Google, their display ads reach more than 90% of all internet users.
So, ...
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Google Ads Attribution: Find your North Star and Place the Right Bid
Google ads Attribution Models and KPIs for optimization keep getting more complex. What is the right bid for your business? How do you set up the right budget for your Google ads campaigns? Where and ...
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Digital Advertising Platforms Throwdown: Which One Should You Use?
So, you want to reach a broader target audience and have decided to give digital advertising a try. Great! But, where do you get started? Which one -of the several digital advertising platforms- ...
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Fashion Marketing: Top 5 Strategies To Increase Conversions
If you’re here now, it’s because you’ve spotted an opportunity for growing your business and you're looking for an effective fashion marketing strategy.
The fashion business is booming, the ...
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Ad Targeting: the Guide To Nail Your Facebook and Google Advertising
No matter what platform you use for your digital advertising, you will boost your results just by adjusting the ad targeting of your Facebook and/or Google ads campaigns.
Paid ads can help your ...
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Mobile Advertising: 11 Examples Analyzed In-Depth
With the explosion of social media (currently at 3.5 billion daily active users and counting), mobile advertising has become the most important marketing channel to master.
The average US adult ...
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