Facebook Advertising Optimization Tool
Did you know that, worldwide, 700 million people use Facebook events each month to market their events? And that 35 million people view a public event on Facebook each day? Or that you can even sell ...
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If you use Facebook for your digital marketing and advertising, you know that campaign budget optimization isn't easy.
Unless you're a gigantic data firm with a treasure trove of information, it ...
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When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns.
If you're not familiar with ...
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At AdEspresso our mantra is “test everything,” and as we heavily use Facebook video ads, we’re always looking for different ways to maximize their performance.
Recently we tested what Facebook ...
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To scale any business it’s essential to bring new people into the sales funnel using prospecting ads.
These audiences of people that haven’t engaged with us before are called cold traffic, as ...
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Our customers live in a multi-channel world. To survive and thrive in this advertising realm, we must too.
Connecting how people move across devices through the consumer journey is essential to ...
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Do you know where your customers live? Are they male or females? What do they like on Facebook? And in real life? Do they all speak English?
If you don't know at least these basics about your ...
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Are you ready to knock it out of the park and create your best Facebook ad campaign ever this year?
2019 just started and this is the perfect time to look back at what worked last year in the realm ...
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Sometimes it seems like there are as many ways to pay for pay-per-click advertising (PPC) as there are PPC agencies.
This might be confusing if you’re new to the market, but the variety of PPC ...
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Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising.
While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns ...
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