Facebook’s F8 conferences have earned the reputation of being one of the most innovative and fascinating tech events of the year.
While F8 is known as the “Facebook Developer Conference”, it ...
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Facebook Ads Case Study: The Million Dollar Indiegogo Campaign
At AdEspresso, we’re asked quite often about case studies, so we decided to collect a few top stories among our customers and share them with all of you!
For this first article of the series, we’re ...
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How To: Track Facebook Ads in Google Analytics
A lot of businesses are familiar with Google Analytics as a traffic-tracking tool for their websites, and while that is one of their greatest functions, Google Analytics has a ton of great uses, such ...
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How to Successfully Transfer a Facebook Campaign to Instagram
You put in the hard work to conquer your Facebook ads.
You've A/B tested, figured out your target audiences, mastered lead generation, and you can finally run successful campaigns without a ...
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The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed)
We often get asked how to find good interests to target for Facebook ad campaigns. So we’ve decided to write a super in-depth guide.
But we also get asked: once you do the research and find the ...
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How to Create a Facebook Like Campaign – The Complete Guide
Having many Facebook Page likes is the purest form of social proof. Having thousands of Facebook likes builds more trust and people will be more interested in your brand.
More Facebook likes = More ...
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7 Essential New Facebook Ad Features to Experiment with ASAP
Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them an indispensable part of a marketer’s ...
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18 Genius Facebook Ad Hacks for Winning Campaigns
If you’re new to Facebook Ads, setting up the first campaigns might seem overwhelming. There are so many different ad elements that you need to get right.
You need to make tens of decisions about ...
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We’ve Analyzed 100 Ads in the Travel industry and here’s what we’ve found
Based on the previous case study where I analyzed my newsfeed, we learned that the majority of ads are retargeting.
Facebook ads are becoming so popular that to keep performance high we need to ...
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Why You Need To Use Facebook’s New Dynamic Mobile Install Ads Right Now
Even after all the giving of the holiday season is over, there are still consumers on the hunt for new things to buy. Maybe they have cash or gift cards that they're itching to spend, or maybe they're ...
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