Facebook Advertising Optimization Tool
At AdEspresso our mantra is “test everything,” and as we heavily use Facebook video ads, we’re always looking for different ways to maximize their performance.
Recently we tested what Facebook ...
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The most important part of a Facebook ad is always the image or video. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read ...
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Let’s be real—it's very tempting to buy Instagram followers.
When every blogger and mom-and-pop store seems to have more followers than you, with hundreds of people blowing their comments and ...
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The number of Facebook ads published every day is absurd and the budget spent by marketers on Facebook advertisements is overwhelming.
Digital Marketing experts estimate that Americans are exposed ...
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August 2018 marked the second anniversary of Instagram Stories. In just 24 months the 24 hours lasting content has gained 400 million daily active users. And those won't disappear after 24 ...
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When creating Facebook ads, most of the creative has to fit within certain limitations.
For example, the image has to be a set ratio and size, and if the headline, or the link description, are too ...
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How many posts did you boost today on Facebook? Your latest, epic, blog content, that irresistible teaser for your upcoming webinar, a funny video-tutorial...what else?
It's easy, isn't it? Just a ...
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Facebook ads bidding has a huge effect on your ad results.
If you want to beat your competitors in the Facebook ads race, it’s not just the shiny ad design and powerful copywriting that you need to ...
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When creating a new ad campaign on Facebook one of the many things to decide on is what optimization to use for your ad delivery.
Should you go for Conversions? Landing Page Views? Link ...
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Lead ads are an awesome way to generate or nurture leads at any stage of the funnel. And we all need leads, don't we?
So, let's say that you are ready to start a lead generation campaign and need ...
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