A lot of marketing experts believe that the same people who are running your Facebook (if not all your social media campaigns) should be the same people running your email marketing campaigns. If nothing else, the two groups working on each should work closely together.
The reason for this is that Facebook marketing and email marketing are both highly effective, but the overall result is much better when they’re used in conjunction with each other instead of separately.
Fortunately, it’s not only beneficial to integrate Facebook and email marketing, but it’s easy to do so, too. This post goes over why you want to integrate Facebook and email marketing, and 5 easy ways to do it.
Why You Want to Integrate Facebook and Email Marketing
It’s important to enable social sharing abilities within all (or most) of your email marketing campaigns, just as it’s important to make email sign-ups accessible or encouraged on your social media pages wherever possible.
Facebook and email marketing are two completely separate types of marketing. Both can encourage sales, but also offer several distinct benefits.
Facebook marketing allows you to connect with new users and introduce them to your business. As a platform, Facebook also allows for fast rapport building when customers interact with you and your page.
Email marketing offers an opportunity for more aggressive sales pitches. It can be more about business, and it’s a great way to increase conversions. It also allows for lengthier content to be shared than would be efficient on any social media platform.
Again, these different marketing platforms work highly effectively on their own, but joining forces and integrating both Facebook and email marketing can greatly increase success overall. When marketing campaigns for both Facebook and email work together, you’ll often see an increase in likes and followers on Facebook, more sign-ups for your email, and more engagement and responses overall.
Here’s 5 easy ways to do it…
1. Include Icons for Facebook in emails
Featuring icons for your social media platforms on all of your emails is a great way to encourage users to follow you on all those platforms if they haven’t already.
A lot of long-term customers may have signed up for your email in store or on your website, for example, and are reading your weekly or monthly emails, but aren’t seeing your daily content on Facebook.
Featuring icons and links to your Facebook in each email campaign is a great way to integrate both marketing campaigns.
2. Provide email Sign Ups on Facebook
Just as you want to encourage Facebook likes through your email, you want to encourage email sign-ups and off-Facebook leads on your Facebook. Plenty of users will like your Facebook page before they’ll see a place to sign-up for email, and this is especially true when they’ve discovered you on Facebook.
Provide email sign-ups on your Facebook Page, such as on an on-Facebook landing page that you can keep in a tab on your Page.
3. Host a Facebook Contest
Hosting contests on Facebook a great way to encourage your followers to sign up for your email list. Traditional contests where you ask users to like a status won’t help with this, but hosting contests that feature contest apps can result in massive increases in email sign-ups when done correctly.
There are a lot of great Facebook contest apps that focus on email sign-ups and off-Facebook leads instead of Facebook likes. To see more about different contest apps that can increase email sign ups from your Facebook followers, click here.
4. Have an email Campaign Purely To Promote Your Facebook Page
Sometimes users won’t scroll all the way down to the bottom of your email to see the link taking them to your Facebook Page. One way to get more users to like your Page is by featuring an email campaign purely to promote and encourage likes on Facebook. Feature the link above the fold of the email with the CTA being to like your Page, and you’ll likely see a big increase in new followers.
5. Utilize Message Integration
Message integration allows you to repurpose your content in a way that drives the point home and reinforces it on both email campaigns and your Facebook Page. You can incorporate some of your most popular email content, such as from a newsletter, on your Facebook Page. Similarly, you can take statuses that perform well on Facebook and add it to the email newsletter.
You can use either Facebook or email to test images, content, and more, and then use that information on the other platform. Before you run an ad campaign that discusses a certain offer, you can offer it through email, for example, to see how well it performs there. That way you don’t waste money on an ad campaign that won’t perform.
Are your Facebook marketing and email marketing campaigns integrated? How do you make sure your campaigns are all working best together? Share your experiences and let us know in the comments!