Facebook Advertising Optimization Tool
LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset.
But LinkedIn Ads aren’t just for B2B companies — B2C companies, ...
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Ads on LinkedIn can pay off big time. LinkedIn is the most trusted social media platform, and marketing there can lend your brand credibility by proxy. It’s an excellent platform to build your brand, ...
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It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t.
The ugly truth is, at best 6.1% of people who hit your ...
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While LinkedIn is often an overlooked platform for advertising, it offers some of the best targeting options in the industry.
You can create an audience based on someone’s employer, job title, ...
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What started as a job-finding site that basically acted as a virtual resume has evolved into a major B2B marketing powerhouse.
LinkedIn should now be considered a priority site in terms of social ...
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The last quarter of 2022 was busy at Meta. The company launched new Reels and Groups features, an updated ad interface, important brand safety updates, and so much more. Marketers and advertisers are ...
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It’s no secret that photos and videos are the primary focus on Instagram — you can’t create a post without them (unlike on Facebook, Twitter or LinkedIn). But brands should remember that captions are ...
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A call to action can make or break the success of your social media campaign. If you use the right words, your CTA will inspire your audience to take action — click on your ad, download your ebook, ...
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If you're a social media manager or marketer, you likely have a good idea of how easy it is to upload a wrong-sized image or low-resolution video to social platforms.
This is an honest mistake, of ...
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Social media marketing can help you build authentic, lasting relationships with your audience. But if you’re not an avid user of social media yourself, getting started can feel ...
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