5 Tricks to Improve Facebook Ads Images

So you’ve tried it all:

And yet, your conversion rates are still too low.

Perhaps you checked industry benchmarks and feel you’re missing out.

Or you’re simply not satisfied with it but you tried everything and …. now you’re stuck.

Or are you?

You see, Facebook ads aren’t just text. Images you use have an effect on their performance too.

And in this post I’ll show you some ways to make them more appealing to your audience.

Improve Facebook Ads Images [Read more…]

From 0 to $1.2M RunRate (and profitability!) in just 5 quarters. 9 lessons learned in creating an impossible company

This is one of the most difficult posts I’ve written to date. Seriously. Sooo many  things I’d want to stuff in here. But, you know: it’s as much about what you put in, as it’s about what you leave out. So I’ll leave out how this has been an impossible company from pretty much the beginning, for a whole bunch of reasons. AdEspresso shouldn’t have existed. Period. Because according to lots of people, it’s impossible to make the switch from a service-oriented team to a product-oriented team. If you ever did it, investors don’t put money in something even remotely connected to the AdTech space anymore, so it’s impossible to raise funding.

mission-impossible
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