eBooks are a great lead magnet. They’re comprehensive, giving your leads something tangible, beyond a simple cheatsheet or checklist, and they’re also cheaper and more likely to hit a wide audience than a webinar.
The catch is, as Max says, they have one big drawback. They can take forever to produce. If you want to sit down and write an eBook from scratch then you are going to be at your desk for a very long time.
But there is a way to build an eBook in less than 1 hour, making it comprehensive, well-produced, and exactly what is needed to drive leads to your site and product.
The trick is to use your previously published content and re-package it into a single entity, your eBook. You can then use this eBook all over the web, either on your site, other people’s sites, or on social media to capture 10,000+ emails and grow your subscriber list.
With all your content already produced, you just need to take the time to publish and package the final eBook well, then you can concentrate on marketing in the book and using it as the ultimate lead magnet.