7 counterintuitive things we avoided doing to grow 10X in a year

Lots of people have been asking what it takes to grow a company 10X in a single year. With AdEspresso, we recently hit $5M in platform revenue, up from just $500k twelve months ago, so I can tell you something about it.


The main learning so far is that -yes- it’s about what you did to go from here to there, but -even more importantly- it’s about what you didn’t do. Sounds weird, huh? Still, that has been very much the case for us, as well as for many founders that were able to get the initial product-market fit. So, hoping it can be helpful to you as well, here’s the quick and dirty on things you may think you want to do, but probably may need to avoid.

[Read more…]

Scale your Teespring Business with Facebook Ads & AdEspresso

There are two things you need to know about Teespring. First, they’ve built an amazing platform that allows anyone to design and sell t-shirts. Second, selling Teespring tees through Facebook ads is a match made in heaven. They just sell amazingly well, and the process translates to ridiculously low costs to acquire customers.

TeeSpring + AdEspresso Facebook AdsThat’s why we’ve worked with Teespring’s awesome team over the last month and we recently announced a strategic partnership with them to allow Teespring sellers to optimize their Facebook Ads with AdEspresso. And in today’s post, I’m gonna go through all the best strategies to successfully make money selling Teespring shirts with Facebook Ads. [Read more…]

8 Ways To Improve CTA For Facebook Ads

The number of Facebook ads created every day is absurd. Let’s just say it exceeds the ads created on all other social networks and be done with it.

Maybe that’s reality and maybe it isn’t: the point is that the budget spent by marketers on Facebook advertisements is overwhelming.

The conventional tip is to concentrate on the design of a Facebook ad – marketers expect to rise above the noise once they occupy that ground. That used to be true when the social network was new and unrivaled. Today, following this tactic will just make you another contributor to the landfill.

8 ways to improve CTA for Facebook Ads

But you can do better than that by focusing on Facebook Ad CTA (Call-to-Action). [Read more…]

Buying Facebook Likes Suck, Here’s The Data To Prove It!

I get it, believe me, I perfectly get it and I’ve been in your position before: Your customer or boss woke up yesterday and discovered that your competitor’s Facebook page has more likes than you do and now wants you to overcome this, on a tight budget. Quickly!

You don’t want to look lame with only few hundreds likes while your competitor has thousands. So you give in to temptation and even if, likely, you know or feel it’s wrong, you buy likes.

Buy Facebook Likes

Not acquire, but simply buy. Few hours later, with 0 effort and an expense of few dollars you’ve beaten your competitor and can now brag about more likes than him…Case closed.

After all, it’s very easy to give in to temptation. If a couple of years ago 90% of the spam I received was about Viagra, nowadays my spam folder is full of people trying to sell me black market likes.

Yep, looks like Likes are the new Viagra… [Read more…]

Facebook Marketing For The Holiday Season: 10 Things To Implement Now!

You’ve probably heard how important Facebook marketing is for your business near the holiday season, but do you know how it can specifically increase revenue and drive higher profits?

Xmas Holiday Season 10 tips

You don’t want to be that marketer who brags so incessantly that fans start taking different routes to avoid you. But you also don’t want to miss out an opportunity during the time when people are more than willing to shell out money to buy gifts and donate to charitable causes. [Read more…]

Secret Groups: Are You Overlooking This Cornerstone of Facebook Marketing?

What I’m about to tell you will change your Facebook marketing tactics forever.

Are you ready? Great. Let’s get started.

Secret Groups

One of the most overlooked features in Facebook is the Secret Group. So, the secret isn’t a secret anymore, eh? It’s about time you explore the nooks and crannies of Groups for easy collaboration, cultivating relationships, personal development and ‘soft’ marketing in private to your:

• Audience and readers (for authors, writers, bloggers, etc.)
• Followers (for influencers)
• Customers (for B2B or B2C companies) [Read more…]

5 Data-Driven Ways to Get More Facebook Likes Analyzed

Having your Facebook business Page resemble a ghost town sucks, doesn’t it?

So when it comes to generating a buzz on your Facebook Page, there is palpable pressure and stress to get more Facebook Likes.

Yet, nowadays you can get more Facebook Likes pretty easily, even on tight budgets! We’ve tested 5 of the most effective ways to get more Facebook Likes with advertising in a real world scenario and, in this post, we’ll analyze how you can use each one of them to grow your Facebook Page.

Get More Facebook Likes [Read more…]

Killer Strategies to Improve Your Facebook Conversion Rate (With Practical Examples)

Marketers and advertisers know the drill.

Another week, another Facebook ad to connect with your audience.

You churn out advert after advert, campaign after campaign – spending dollars all the way.

But, for some reason, conversions don’t seem to take off.

Is Facebook even the right platform for your advertising dollars?

Killer Strategies

It’s natural that a conversion-focused advertiser or business (like you) might try to avoid the platform. But that would be silly. And here’s why: [Read more…]

Facebook Ads AND/OR Targeting, Better A/B Tests Reporting and much more added to AdEspresso

Here we go with another monthly update on what we’ve done in September to make AdEspresso easier and more effective for your Facebook advertising needs. We’ve made several improvements this month and, best of all, we’re nearing the public release for 2 big new features we’ve been working on for a couple of months and will be live in October!

Adespresso New Features

Let’s get started with this month’s new features! [Read more…]

Facebook Introduces Mobile Geo-Fencing With ‘Local Awareness Ads’

Just when you thought The Big Blue lifted all prospects out of its ad targeting world, Facebook officially launched its new ‘Local Awareness Ads’ to help advertisers create ads targeting a hyper-local audience “at the lowest possible cost.”

Local Shop

Local Awareness ads are rolling out to US Facebook advertisers “over the coming weeks” and worldwide “in the coming months.” In addition to enabling marketers to target users physically present nearby, it will allow SMBs to find new customers by displaying ads to groups of people in the locality. [Read more…]