Facebook Atlas Ad Platform 2.0 – What Does It Mean For Advertisers?

atlas

Is your website ad measurement the right fit for the audience you want to attract?

Facebook urges you to do more than simply nod and agree.

Really think about it.

What are the specific ad elements that lay the foundation to accurately target a certain demographic across devices and browsers or into the offline world?

Today’s ad measurements mostly rely on cookie tracking: data files stored on mobile devices and computers to track user movements within websites. But the technology doesn’t work well for modern marketing campaigns. [Read more...]

New AdEspresso Features for August 2014

One word: Wow!

August was an awesome month here at AdEspresso. We’re growing at a crazy speed and now have customers in more than 73 countries. We even received recognition from Facebook for all the hard work we’ve done with the recent badging as a PMD partner for Facebook Advertising!

adespresso new features

But, let’s talk about what’s the most interesting for you: How we’ve made AdEspresso better this month. There are a lot of new features that will make your life as an advertiser more simple and effective. To help you out, we’ll give you a quick walk through of each new feature we’re going to release in the next few days so you get the most out of it. [Read more...]

It’s the End of Facebook Click-Bait As We Know It!

Click-baiting is getting the cold-shoulder from Facebook — and if you’re taking part in the algorithm gaming scheme, you’re going to have to think of a different way to entice your audience.

Facebook Click-Bait

If you aren’t familiar, click-baiting refers to when a Facebook user posts a link that “encourages people to click to see more, without telling them much information about what they will see.” According to Facebook, click-bait style posts often receive more clicks, which equates to them getting shown to more people, thus being shown higher up in News Feed. [Read more...]

Facebook just killed the most effective way to create Custom Audiences… and it’s good news for you!

By now you should all know how effective Custom Audiences are. What you may not know is that lots of users gamed the system (and broke Facebook’s ToS and probably many privacy laws while they were at it) by creating custom audiences with Facebook User IDs they were not authorized to use… until now. Facebook is finally cracking down on scraping.

Facebook Scraping

The method is simple. The internet is flooded with shady marketeers selling software or browser add-ons that can scrape Facebook to obtain User IDs. It is easy and damn effective.
Want to target members of a laser-focused group for your market? Simply upload your tool of choice and let it crawl the group’s pages, gathering all visible users’ IDs. Want to target a competitor’s page which is not listed as an interest in Facebook Ads’ precise targeting? No problem! In just a few minutes you can generate a txt file containing the user IDs of every user that ever interacted with any of your competitor’s posts. [Read more...]

11 Tips to Run a Successful (and Legal) Facebook Contest

Are you breaking Facebook law?

Don’t get scared. While Facebook “law” isn’t technically a real thing, you may be breaking the rules when it comes to running a Facebook contest. You’re probably not doing it on purpose, either. Chances are, you’re using tactics which you believe will bring in the most participants, as well as optimal engagement. However, according to a new infographic featured on All Facebook, you may be missing the mark completely.

Facebook Contest

Like any company, Facebook has rules when it comes to running a contest through their platform. So, what are some ways to run a successful, and legal, Facebook contest? Read on to uncover some simple tips!

1. Map out your Facebook contest- Clearly, it’s important to map out your Facebook contest. What do you want the outcomes to be? How can people enter? What will they gain as a result of their participation? By mapping out your contest thoroughly, you’ll have a better chance at staying on track.

2. Use a management systems- Management platforms, such as AgoraPulse and Shortstack, make the contest process as easy as possible by providing capabilities like analytics and tracking. They also help you comply to Facebook’s Terms of Services.

3. Host your promotion in multiple (approved) places- It’s OK to host your promotion on a custom Facebook Page app or on your Page’s timeline. It’s not OK to do so on your personal Facebook profile.

4. Advertise- This one is a given. Advertising your contest on Facebook not only gives it more exposure, it can also bring in new and loyal followers for the future (using an advertising management platform like AdEspresso, wouldn’t hurt either!)

5. Give followers an easy way to act – Allow your audience to enter your contest in the easiest way possible, such as liking a post, commenting on an update, clicking on an ad to learn about the contest, posting on your Page, or liking a Page to access an entry form. Methods such as asking users to share your Page or like multiple Pages are not allowed.

6. Provide participation incentives- Everyone likes an incentive! Whether it’s a prize at the end of the contest or a social shoutout along the way, giving your audience a reason to enter your contest may be the push they need to actually participate.

7. Include the official rules, terms, and eligibility information – Even if your official rules are long and full of legal speak, it’s important to include them in your contest so participants know exactly how to enter or how they can win the contest. If you don’t do this, you may run into problems, such as multiple winners (when you weren’t expecting them).

In addition, part of the official rules comes terms and eligibility information. For example, the user should be a certain age or resident of your city or country to be eligible to win.    

8. Comply with regional laws- While the Internet may seem like a country of its own, you still have to follow the rules of your region. For example, offering an unlimited supply of beer to a 15-year old in the U.S. is not only illegal, it’s also pretty irresponsible.

9. Acknowledge that the contest isn’t sponsored by Facebook – This one is very important. Although Facebook is “hosting” the contest, you must note that it is not endorsed or sponsored by them. Going the opposite direction could land you in some hot legal trouble.

10. Send emails to contest winners- While it’s in good taste to announce winners on your Facebook Page, you should still email contest winners. This gives them multiple chances to find out they’ve won.   

11. Always evaluate- No matter if your contest was successful or not, always evaluate the results. This will allow you to do better the second time around, whether you advertise more or give followers alternative ways to act.

While running a Facebook contest may seem intimidating, they can be highly beneficial if you stick to the rules. Let me know how you run an effective Facebook contest in the comments below!

Don’t Be an Idiot! Be an Early Mover Marketer in 6 Steps

I’m sorry, I might have exaggerated. I’m sure you’re not an idiot. But, since you’re reading this, the catchy title worked, didn’t it?

Facebook Ads Innovator

Actually, this post should have been titled something along the lines of “The advantages of being an early adopter in advertising,” but then someone made me change my mind, summarizing in a few words the core idea of this post. It was Mark Cuban on Shark Tank. [Read more...]

Be a Better Marketer With The New Twitter Analytics

Similarly to Facebook, Twitter has allowed advertisers to reach target audiences, streamline communication, and create a brand name in a simple yet beneficial way. Now, however, understanding how you’re doing as an advertiser on Twitter has gotten even easier: Enter the new Twitter analytics.

twitter analytics 1

First introduced last week, you will now be able to see how many times users have viewed and engaged with organic tweets — in this sense, an organic tweet is a tweet that is promoted or advertised to a specific audience, such as students living in New York City. [Read more...]