Is your website ad measurement the right fit for the audience you want to attract?
Facebook urges you to do more than simply nod and agree.
Really think about it.
What are the specific ad elements that lay the foundation to accurately target a certain demographic across devices and browsers or into the offline world?
Today’s ad measurements mostly rely on cookie tracking: data files stored on mobile devices and computers to track user movements within websites. But the technology doesn’t work well for modern marketing campaigns. [Read more...]