We are living in an age of News Feed overload.
In less time than it takes for you digest this sentence, the News Feed of millions of Facebook users has been updated with statuses, photos, videos, app activity… and advertisements from companies around the globe.
With an unstoppable stream of content, businesses need to work harder to really stand out and capture audience attention if they want to avoid ignorance.
Actually, you have no other option. While procrastinating their daily commitments ahead of them, your target audience on Facebook will take a moment to quickly scroll through their News Feed. Most likely, they don’t have the patience or time to go through lengthy content.
The average person’s attention span decreased to 8 seconds (from 12 seconds in 2000), which is shorter than the attention span of a goldfish, according to a research published at the beginning of last year.
So the question: How can your message break through the noise and engage people for an extended amount of time?
Now I don’t know about you, but the words ‘visual storytelling’ really inspire me to answer. In fact, visuals have a better chance of catching users’ attention than any other form of content, and they can tell your brand’s story in a much more dynamic way than a block of text could. [Read more…]