Marketers and advertisers know the drill.
Another week, another Facebook ad to connect with your audience.
You churn out advert after advert, campaign after campaign – spending dollars all the way.
But, for some reason, conversions don’t seem to take off.
Is Facebook even the right platform for your advertising dollars?
It’s natural that a conversion-focused advertiser or business (like you) might try to avoid the platform. But that would be silly. And here’s why: [Read more...]