A lot of marketing experts believe that the same people who are running your Facebook (if not all your social media campaigns) should be the same people running your email marketing campaigns. If nothing else, the two groups working on each should work closely together.
The reason for this is that Facebook marketing and email marketing are both highly effective, but the overall result is much better when they’re used in conjunction with each other instead of separately.
Fortunately, it’s not only beneficial to integrate Facebook and email marketing, but it’s easy to do so, too. This post goes over why you want to integrate Facebook and email marketing, and 5 easy ways to do it.