One word: Wow!
August was an awesome month here at AdEspresso. We’re growing at a crazy speed and now have customers in more than 73 countries. We even received recognition from Facebook for all the hard work we’ve done with the recent badging as a PMD partner for Facebook Advertising!
But, let’s talk about what’s the most interesting for you: How we’ve made AdEspresso better this month. There are a lot of new features that will make your life as an advertiser more simple and effective. To help you out, we’ll give you a quick walk through of each new feature we’re going to release in the next few days so you get the most out of it.
Let’s get started!
AdSets are probably one of the biggest updates to the Facebook platform in the last year — and their impact is even bigger for AdEspresso’s users as they allow you to allocate a dedicated budget for each experiment you’re running.
In order to run a successful split test, it’s crucial that every experiment receive the same amount of impressions so you can effectively compare them. Very often this was not the case as Facebook seemed to quickly pick an ad it preferred and allocate most of your budget to it.
Now with AdSets, AdEspresso’s smart algorithms will split your overall budget in multiple AdSets with a dedicated budget for each one. With zero extra work on your side, your experiments will be more reliable, allowing you to get useful insights quicker. As your campaign evolves, you’ll also have better control over your budget allocation.
This was the final piece to a number of major updates to AdEspresso’s core. Now that it’s live, we can finally focus on more advanced features like automated campaigns optimization (we’re already at working on it — stay tuned!)
Single Posts Split Test
When you want to test a lot of pictures, titles, and copy for your ads’ design, our design creation system is just awesome. For instance, when you insert five titles, five pictures, and five pieces of copy, we’ll create 125 combinations, testing every possible mix.
However, we know that sometimes you don’t want to test all those combinations. You may just want to test two single, very different and carefully crafted ads. This is now possible and, of course, extremely simple. On your own Facebook Page, just create the two posts that you want to test — don’t worry, you can mark them as hidden so they won’t show up in your Facebook Page before you’re ready. Next, select that you want to advertise Page Posts. To do this, select Page on Step 1 of campaign creation and then the page post ad’s type. Select the page where the post will be published and then pick all the single posts you’d like to test against each other.
AdEspresso will promote them and tell you which one is performing better. Of course, if the posts contain links to your website, you can also enable conversion tracking to see which one is bringing you real business results, such as sales, leads, newsletter subscriptions, etc.
Since I first tested Canva, I fell in love with it and wished we could have something similar into AdEspresso. Well, we don’t have anything similar…we have Canva itself integrated into AdEspresso, live today. We’re their first advertising partner and really proud about it!
Canva is an amazing startup that makes creating stunning visual for your ads (and more) extremely simple for non designers — like me! You can use your own picture or access a huge stock photo database. Plus, thanks to Canva’s templates, you can easily add text, call to actions, and effects, as well. In a few minutes, you’ll create killer creatives for your Facebook Ads to improve your campaign performances and quickly refresh more designs.
Using Canva in AdEspresso is dead simple. During the ad creation phase, you now have three options: Upload your images, use those in your gallery, or create a new one with Canva. Just hit the Canva button and their full editor will pop up right inside AdEspresso.
We hinted at a speed boost last month and now it’s live and active for all our accounts! We know advanced advertisers need timely updates. So, we’ve upgraded the refresh speed of data between AdEspresso and Facebook for Premium and Elite users.
Premium users will now have their stats refreshed every 30 minutes while Elite subscribers will enjoy a blazing fast 10 minutes refresh time. These are some of the fastest sync times in the industry!
Training and Support
We’ve improved our boarding flow to make getting started with AdEspresso much simpler, particularly for new users. Already a loyal customer? We’re working hard to improve our overall help and support. So, in the next few weeks, you can expect a lot of useful material, both on our website and right inside AdEspresso.
By the way, if you haven’t checked it out yet, visit our Academy section! We recently released two amazing eBooks on Custom Audiences and the DO’s and DON’Ts of Facebook Ads. They’re totally free to download!
What’s coming in the next few months
Want to know what’s next? Here’s what you can expect: More granular AdSets control if you don’t want to rely on our algorithms, automated campaigns optimization, automatic rule based promotion of posts published on your Facebook Page, Ad Rotation and finally, Campaign Edit.
How does that sound? We hope you’re excited because we are! We’re really pumped for all the new features and can’t wait to make them available for all of you!
As always, if you have feedback and ideas on making your life easier as a Facebook advertiser, just let us know! Our goal is to make you successful with Facebook Advertising — we work better when you do!