Lots of people have been asking what it takes to grow a company 10X in a single year. With AdEspresso, we recently hit $5M in platform revenue, up from just $500k twelve months ago, so I can tell you something about it.
The main learning so far is that -yes- it’s about what you did to go from here to there, but -even more importantly- it’s about what you didn’t do. Sounds weird, huh? Still, that has been very much the case for us, as well as for many founders that were able to get the initial product-market fit. So, hoping it can be helpful to you as well, here’s the quick and dirty on things you may think you want to do, but probably may need to avoid.