Don’t Be an Idiot! Be an Early Mover Marketer in 6 Steps

I’m sorry, I might have exaggerated. I’m sure you’re not an idiot. But, since you’re reading this, the catchy title worked, didn’t it?

Facebook Ads Innovator

Actually, this post should have been titled something along the lines of “The advantages of being an early adopter in advertising,” but then someone made me change my mind, summarizing in a few words the core idea of this post. It was Mark Cuban on Shark Tank. [Read more...]

Be a Better Marketer With The New Twitter Analytics

Similarly to Facebook, Twitter has allowed advertisers to reach target audiences, streamline communication, and create a brand name in a simple yet beneficial way. Now, however, understanding how you’re doing as an advertiser on Twitter has gotten even easier: Enter the new Twitter analytics.

twitter analytics 1

First introduced last week, you will now be able to see how many times users have viewed and engaged with organic tweets — in this sense, an organic tweet is a tweet that is promoted or advertised to a specific audience, such as students living in New York City. [Read more...]

Facebook Ads Bidding 101: Everything You Need to Know (…supported by data)

When it comes to crafting the perfect advertising campaign, everyone always focuses the attention on a stunning ads design or selecting the perfect targeting audience. Very few people take in account another critical factor: The bidding strategy.

Bidding dude

What’s the point of a great ad or of a carefully selected audience if you’re then screwing everything up with the wrong bidding strategy? You may end up either paying too much for your campaign or reaching a small portion of your potential reach. We’ve already discussed basic bidding strategies in our guides but it’s now time for a more in-depth analysis. Let’s get back to the drawing board and study Facebook Ads Bidding. [Read more...]

15 Places to Find Free Pictures for Facebook

When you’re at a restaurant, you eat with your eyes first, meaning that the appearance of your meal can heavily influence your experience. The same goes for your Facebook Page. How it looks, and the images within it, can attract or deter your followers. But, where do you find these awesome pictures? And how can you avoid any legal or costly results that may come from nabbing pictures off the Web?

Free Pictures

The trick is to use and subscribe to free photo services. Some of them have taken the legal equation into account and have filtered photos by license. Others allow you to search through category. More importantly, they offer free pictures for Facebook — and the majority are even simple to use. [Read more...]

Want $1M? Here’s how we did – anatomy of an AngelList fundraising

post_top-secret

Raising your first round can be a huge challenge. I know something about it, I was involved in raising $2.5M+ for two different companies with chunks anywhere between $5k and $250k. Now, if you’re an experienced founder with an established network, you probably don’t need any of this. But if you are instead a first time founder or an international founder coming to the US, there is a strategy that worked pretty well in my experience. I wrote the email below to the internal 500Startups’ Network a few months ago, in response to a founder asking for suggestions. It’s my secret sauce, also because we initially had the same challenge. Since then, I realized I spoke about this a dozen times, so maybe -just maybe- it’s worth sharing. Here goes the inside scoop:

[Read more...]

How to Find Great Ideas to Target Your Facebook Ads by Interests

One of the most efficient ways to target your Facebook Ads and achieve great results is through interest targeting. If you’re not familiar, interest targeting allows you to define the perfect audience through numerous factors, such as interests, hobbies, Pages liked, etc. According to Facebook, these can stem from listed interests, activities, groups, education, job titles, etc. For instance, if you were a fashion designer, you’d likely target your ads to things your audience is into, such as shopping, clothing, or jewelry.

Target Ideas

Yet, finding the right interests to target is not an easy task. Once you’ve tested some broad interests specific to your market and maybe — when you’re lucky enough to have them available — your competitors, it gets really tough to expand your target. [Read more...]

How to Target Facebook Ads to Your Linkedin Network

At AdEspresso, we clearly have a preference towards Facebook and everything it can do to help you reach your target audience. However, there are other social networks which can help you to optimize your Facebook advertising efforts — namely, LinkedIn.

linkedin-custom-audience

The best part about LinkedIn is the fact that it’s a little more personal than other social networks. That is, you probably have many connections in your LinkedIn network that you know and trust on a different, more professional level. However, you’re probably not on top of their minds when it comes to a product you’re selling. But, because you’re a trusted member of their network, a warm lead with a small reminder here and there may turn into a conversion. That small reminder comes in the form of Facebook Ads. [Read more...]

Is Facebook’s Organic Reach Crisis an Actual Crisis?

The decrease in organic reach is definitely a hot topic in the Facebook world. Many social media marketers are talking about it and they’re typically pretty angry at Facebook, accusing them of decreasing reach to sell more ads. Dubbed by many as an organic reach crisis, Facebook has once again become the evil villain in the quest to connect users to each other, no matter what sort of business you may have.

Reach Crisis

However, is it all true? Is the organic reach crisis an actual crisis or is there more to the story? Let’s clear up a few myths: [Read more...]

Facebook Ads DayParting, Campaign’s Draft, Save Audiences, Faster Stats and More!

Hurrah! We’ve been working hard to improve AdEspresso — here’s a quick round up of all the new features we’ve added to the platform in the last few weeks: DayParting, Campaigns’ Drafts, Audience Templates, Website Custom Audiences, and more!

adespresso new features

We hope these new features will make your life as an advertiser even better, allowing you to spend less time on boring tasks and focus on making your campaigns more profitable!

We’ve been working on some big new features which we’ll be releasing in the next few weeks. It’s going to be a hot summer full of updates, so stay tuned and remember — our goal is to make you successful! Let us know what you think is missing and what we could do better. That’ll really help us shape our roadmap! [Read more...]

Facebook to Simplify Ad Names

Advertising on Facebook has always been pretty simple. From Custom Audiences to great analytics, it’s never been easier to get your message across to your target market. Now, things are about to get even simpler.

name-change

If you’re familiar with the business side of Facebook, you know that Facebook Advertising has evolved over the past few years. In 2008, Facebook introduced Facebook Ads and Engagement Ads. The next year, the social network launched self-served Ads for Pages and Events, giving them engagement capability. In 2010, Facebook added social context metrics to its performance advertising analytics. [Read more...]