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Instagram & Lead Gen. Ads, Audience Intersection, Bidding… Check out what’s new in AdEspresso!

October 27, 2015 6 Comments Massimo Chieruzzi

Facebook Ads Audience Intersect

Facebook changes quickly. New features are added, some features are taken away, and some are changed. As a Facebook Advertising Manager, our goal has always been to provide you with the best way to ...
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Twitter’s Ad Quality Score: Everything You Need to Know

October 16, 2015 3 Comments Ana Gotter

Twitter Ads has made some big advances and big changes in the past few years, and their ad quality score is a great example of one of those newer changes we’ve seen that has a positive affect for ...
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5 Creative Ways to Integrate Email + Facebook for Whole Lotta Conversions

October 12, 2015 1 Comment Pawel Grabowski

I bet you have it all worked out: You know exactly what you need to do to sell more with email. Who to send messages to, when and what to tell them. The same goes for social media. Your Facebook ...
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Automatic Ad Optimization and much more. The biggest AdEspresso update… ever!

July 22, 2015 26 Comments Massimo Chieruzzi

AdEspresso Automatic Ads Optimization

This is by far the most important update to AdEspresso in the last year, and I’m excited to finally share it with you! Kudos to all the team. Everyone worked hard to deliver you this amazing ...
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7 Ways Flexibility Can Save Your Facebook Marketing Dollars

July 21, 2015 Leave a Comment Dan Virgillito

ocpm works well on facebook

You’ve created a great campaign showcasing your product and your target audience is still not interested? These days, you want to create campaigns that will go viral on the social web. An image ...
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8 Ideas for Split Testing Your Facebook Ad Copy

July 2, 2015 1 Comment Pawel Grabowski

Oh I bet you know the feeling… You set up a new batch of Facebook ads hoping for that converting traffic to arrive but… There’s nothing. Days pass with hardly anyone clicking your ads. And ...
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The Recent Twitter Changes You Need to Know About

June 26, 2015 3 Comments Ana Gotter

Twitter can be a massively helpful marketing tool for businesses of all sizes; it’s a great way to get out quick bursts of valuable information out frequently to users who would be interested in ...
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Marketing Budget Allocation Tips for Companies of All Sizes

June 23, 2015 1 Comment Kristina Allen

I was recently speaking with the owner of a new company about his business plan and marketing budget allocation. He wants to hit the ground running and as such has allocated a $1 million dollar ad ...
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Facebook Ads Managers

Why use an external Facebook Ads Manager? When it comes to advertising, every penny saved is a penny earned. You don't want to use a one-size-fits-all solution that was designed to accomodate ...
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5 Great Ways To Promote Your eBook Via Facebook

April 14, 2015 12 Comments Dan Virgillito

It’s no secret that many eBook publishers struggle with promotion. A few hundred downloads in the first few months makes it easy for them to wear a mask, but that habit can be ...
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