Facebook Advertising Optimization Tool
Our Facebook Ads Business Experiment is almost done, and we’ve come a long way. It’s time to share some of the lessons we’ve learned, and the results of our work.
We’re breaking down our final ...
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We’ve all been there. THIS campaign is gold. The headline is irresistible. Ad copy clever. You’ve spent hours fine-tuning the image selection. And yet… The click-rate is atrocious. Traffic ...
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In the not too distant past, if a retailer wanted to advertise a big sale, it required a carefully coordinated, costly, cross-channel campaign to reach people with TV ads, newspapers, direct mail, or ...
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Oh I bet you've used Twitter a lot already.
You posted daily updates.
Shared content.
Heck, you even tinkered with automatic reposting articles from the blogs you follow, didn’t you? ...
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What if I told you that the most important element of your Kickstarter campaign isn't your prototype?
On the all-or-nothing platform of Kickstarter, spending money on Facebook advertisements ...
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Google AdWords was one of the great coups of modern advertising. Over 90% of people in the U.S. and EU use Google to search for things. By choosing the right keywords to advertise against, companies ...
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Sharing isn’t everything.
Revenue’s better.
But content sharing indicates a deeper emotional attachment, providing a very transparent way to quantify the emotional appeal your content has (or ...
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In 2013, Icelandic pop star Bjork launched a Kickstarter. The idea: an app that would teach children about music and science. The goal: about $600,000.
Unlike most people with projects on ...
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Marketers know the ropes of online advertising: they know how to boost SEO, they understand the power of geotargeting, and they can do a pay-per-click analysis like it’s no big deal.
But ...
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