Facebook Advertising Optimization Tool
If you go on almost any social media marketing or Facebook Ads blog, you’ll see a long list of posts focused on retargeting—how important it is, methods to retarget successfully, and how to make sales ...
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The first flush of starting a business is incredibly exciting but can just as quickly give way to frustration and doubt.
You can spend a ton of time trying to perfect a product, only to realize ...
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Are you frustrated with all the online advice you find on Facebook ad targeting?
Use lookalike audiences.
Use website custom audiences.
Use interest targeting.
Everyone talks ...
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Here we go with another monthly update on what we've done in September to make AdEspresso easier and more effective for your Facebook advertising needs. We've made several improvements this month and, ...
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We've talked about Custom Audiences in the past. Essentially, Custom Audiences allow you to send Facebook a list of contacts (email, Facebook UIDs, phone numbers, etc), match them with their Facebook ...
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While promoting a post is the fastest way to get a Facebook ad unit running, I rarely ever use it.
Why?
I find that promoting a post will get me lots of Likes but rarely any real results - ...
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Do you want to increase sales from your Facebook ads? If so, I highly suggest using zip code targeting.
Facebook offers a lot of different ad targeting options. For most companies I feel that using ...
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We’ve all been there before. Your boss is breathing down your neck to boost the business page with more likes. “Our competitor has thousands of likes!” they say, and you know they want results ...
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The 2019 Google shopping benchmarks report discovered that Google Shopping ads grew 29% YoY vs. only 13% for paid search.
This demand is driven by an increase in ad spend by retail marketers and ...
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A well-thought-out social media strategy is one of the best tools you have for helping your brand rise above the fray.
But in today’s crowded social media landscape, competition can be brutal. ...
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