Facebook Advertising Optimization Tool
There are tons of “legit” targeting categories on Facebook: number of people interested in fitness, shopping, sports. etc. Have you ever taken a minute to look at all of Facebook's ad categories, ...
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As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But... are you even targeting the right audience?
Here’s a confession: I used to be ...
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Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you're there to buy something. In the digital world, the customer journey ...
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If you go on almost any social media marketing or Facebook Ads blog, you’ll see a long list of posts focused on retargeting—how important it is, methods to retarget successfully, and how to make sales ...
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The first flush of starting a business is incredibly exciting but can just as quickly give way to frustration and doubt.
You can spend a ton of time trying to perfect a product, only to realize ...
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Are you frustrated with all the online advice you find on Facebook ad targeting?
Use lookalike audiences.
Use website custom audiences.
Use interest targeting.
Everyone talks ...
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Here we go with another monthly update on what we've done in September to make AdEspresso easier and more effective for your Facebook advertising needs. We've made several improvements this month and, ...
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We've talked about Custom Audiences in the past. Essentially, Custom Audiences allow you to send Facebook a list of contacts (email, Facebook UIDs, phone numbers, etc), match them with their Facebook ...
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While promoting a post is the fastest way to get a Facebook ad unit running, I rarely ever use it.
Why?
I find that promoting a post will get me lots of Likes but rarely any real results - ...
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Do you want to increase sales from your Facebook ads? If so, I highly suggest using zip code targeting.
Facebook offers a lot of different ad targeting options. For most companies I feel that using ...
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