So you have a business. Your customers love you and they helped you get where you are, but now it’s time to grow. You need to expand your reach, finding new people interested in what you offer.
But ...
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Search Results for: targeting
The Facebook Ads Targeting Blueprint with Paul Fairbrother
In this FREE webinar, AdEspresso’s Paul Fairbrother teaches the ins and outs of campaign targeting. Learn how to effectively use all kinds of audiences so you can avoid wasted ad spend and too high CPA’s.
4 Google Ads Targeting Hacks to Slash CPCs in 2019
If you aren’t careful, Google Ads can quickly cost an arm and a leg.
If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an ...
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Google Ads Location Targeting: When and Why You Should (and Shouldn’t) Use it
Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more.
And guess what? You don't even need a ...
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AdWords Competitor Targeting: Everything You Need To Know To Do It Right
Targeting competitor’s keywords on AdWords seems like a no-brainer. An easy way to steal your competitor’s traffic, leads, and hard-earned sales.
You simply bid on their terms and showcase why your ...
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Are Geo-Targeting Facebook Ads Right for Your Business?
Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few ...
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Optimizing Your Facebook Targeting – The Complete Guide
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The Ultimate Guide to Facebook Ads Interest Targeting Research (Advanced Methods Exposed)
We often get asked how to find good interests to target for Facebook ad campaigns. So we’ve decided to write a super in-depth guide.
But we also get asked: once you do the research and find the ...
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Reach Your 100% Perfect Audience With Facebook Behavioral Targeting
As a marketer, you create tens of Facebook ads each month. You spend hours tweaking your ad visuals and messages. But... are you even targeting the right audience?
Here’s a confession: I used to be ...
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The 7 Deadly Sins Of Ad Re-Targeting
Many people make the mistake of applying the rules of brick-and-mortar business to digital sales. If you drive to Home Depot, you're there to buy something. In the digital world, the customer journey ...
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