Facebook Advertising Optimization Tool
Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.
Let's start from the beginning. Facebook is a ...
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Using emojis in marketing campaigns is like a secret spell only known to few selected marketers.
Even though the strategy’s been talked about frequently and people use emojis daily, only a few ...
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‘Customer struggle’ is real.
And unfortunately, it’s only getting worse.
EConsultancy ran one study yeeeeeaaaaaaars ago that discovered UK companies were losing “24% of their annual revenue due ...
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Instagram stories are here, and then they’re gone.
They only last 24 hours, so if you want to get results from them, they’d better be good.
Instagram stories were one of the platform’s very ...
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What if I told you that you’re using only 30% of your potential Facebook audiences?
When working on some customers’ Facebook advertising accounts, I’ve noticed that marketers mainly use Facebook's ...
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Facebook’s F8 conferences have earned the reputation of being one of the most innovative and fascinating tech events of the year.
While F8 is known as the “Facebook Developer Conference”, it ...
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When you've mastered lead generation on Facebook, it feels like you're firing on all cylinders. You have eBooks, free tools, surveys, all types of lead magnets going out. You have traffic and ...
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At AdEspresso, we’re asked quite often about case studies, so we decided to collect a few top stories among our customers and share them with all of you!
For this first article of the series, we’re ...
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“Content Shock” was first discussed in 2014. Mark Schaefer’s prescient concept that there was too much content to read. More supply than demand.
If consumers were struggling to keep up in 2014… ...
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Engagement on your posts works as social proof, but the reviews on your social media are powerful testimonials that can affect how new users perceive your business. They work as the digital version of ...
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