Facebook Advertising Optimization Tool
Currently, there are six different Google Ads attribution models to choose from.
For those unfamiliar with attribution modeling, this can be a headache, to say the least.
Attribution modeling ...
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If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign?
And what happens to the plethora of unique searches that cross the eyes of ...
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The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes.
Google ...
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If you’re new to the digital marketing world, welcome. Also, what took you so long to decide to advertise on Google?
With Google owning more than 70% of the search engine market share, knowing how ...
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Have you ever been browsing a website, maybe a travel site or huge news conglomerate, and suddenly notice an ad for a small local business?
Who knew Al’s Prime Meats had gone global? ...
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Google Ads conversion tracking is limited in multiple areas.
If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened.
Phone calls ...
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Google Ads is one of the best platforms to drive sales and leads for your business.
But going in blind and expecting to strike it rich is a fool's errand.
Google Ads takes serious skill, ...
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If you aren’t careful, Google Ads can quickly cost an arm and a leg.
If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an ...
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The average ad spend for a Small/Medium Business on Google Ads is between $9,000 to 10,000.
So for most of us, Google Ads are too expensive to be stupid on.
If you’re going to use them, you need ...
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