Facebook Advertising Optimization Tool
Currently, there are six different Google Ads attribution models to choose from.
For those unfamiliar with attribution modeling, this can be a headache, to say the least.
Attribution modeling ...
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If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign?
And what happens to the plethora of unique searches that cross the eyes of ...
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Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down.
If you don’t know what you’re doing, you can end up ...
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The Digital Marketing space is always changing, and what was working for you once might be working against you now. Even the most sophisticated marketers can make some Google ads mistakes.
Google ...
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To help ad strategists manage campaigns more effectively, Google introduced the Google Ads Editor.
This downloadable software makes it easy to oversee and edit your ad campaigns from software on ...
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As a brand or publisher, you want to get the most bang for your buck when it comes to PPC advertising. Why pay more for ads when Google Ad Manager can help you earn more from ads, and grow your ...
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Have you ever been browsing a website, maybe a travel site or huge news conglomerate, and suddenly notice an ad for a small local business?
Who knew Al’s Prime Meats had gone global? ...
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Google Ads is one of the best platforms to drive sales and leads for your business.
But going in blind and expecting to strike it rich is a fool's errand.
Google Ads takes serious skill, ...
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Google Ads, formerly known as Google AdWords, has changed dramatically in the last year alone.
PPC tactics and consumer behavior are changing fast in the 21st century and Google is matching those ...
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Google Ads Location targeting is an impressive feature that allows you to target specific markets like cities, airports, congressional districts, and more.
And guess what? You don't even need a ...
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