Facebook Advertising Optimization Tool
When you’re creating your ads and go to edit placements, you’ll see several different placement heads. Facebook, Instagram, Messenger, and Audience Network.
The first three are pretty much ...
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Millennial women—one of the top targets for fashion and beauty marketing—are bombarded with Facebook ads.
That's why it's important for your ad to stand out amongst all the faces and color people ...
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There are over 3 million advertisers on Facebook. It's a good bet that at least a handful of them are your competitors.
When it comes to making a standout ad, it's not enough to get the copy and ...
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It's that time of year again when your Facebook feed starts to fill up with Halloween reminders.
But Halloween isn't just about dressing up and eating candy. It's also about attracting new ...
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Geo-targeting is a way to restrict your ad audience to a certain geographic area. It is the best way to regionally direct your message, and can be a powerful tool to maximize your ad efficacy. A few ...
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More and more people are turning to the internet for health and wellness advice, including products and general information.
Back in 2014, Pew Research Center reported that 93% of Americans have ...
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Ok, maybe the "math formula" in the title can sound a little obscure. What about:
"Why we stopped using Power Editor and started using AdEspresso to grow our agency and enhance our clients ...
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Want to brush up on your marketing skills over the summer, or refresh your knowledge? Looking for a little light (& productive) reading on vacation? We can help you out with that.
Marketing ...
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In June 2017, Facebook introduced a new type of audience – value-based Lookalike Audiences.
The new audience type lets advertisers reach people similar to high-ROI clients, leading to better ...
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Running ads on Facebook can make your entrepreneurial dreams come true or can be a nightmare. It all depends on your Facebook Advertising Strategies.
Let's start from the beginning. Facebook is a ...
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