In 2015, we analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads.
Today — nearly three years ...
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The $1,000 Experiment: Which Facebook Campaign Optimization Type Works Best?
When creating a new ad campaign on Facebook one of the many things to decide on is what optimization to use for your ad delivery.
Should you go for Conversions? Landing Page Views? Link ...
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The Ultimate Copywriting Tool: The Wheel of Copy
Copywriting is an essential skill for anyone with an online presence these days.
Ironically for some, writing one clear sentence that gets their message “just right” can be as difficult as writing ...
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Tips for Creating Amazing Facebook Canvas Ads in 2018
Want to up your Facebook game? Facebook Canvas is a great way to do it.
Competition for user attention is stiff on Facebook, so brands need to be using every tool in their arsenal to be standing ...
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7 Best Free Photo Editing Apps For Marketers
Photo editing tools are becoming essential as the quality of social media images escalates. Customers want to see ads that are aesthetically pleasing and fit in with the rest of their highly visual ...
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Facebook Live Ads: Everything You Need to Know
In my book, there are two things that make Facebook Ads the greatest PPC system available to us at this point in time.
The outstanding targeting system, with all the different options available to ...
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Seven (+1) Ways To Become A Facebook Ads Expert For Next To No Money
Facebook recently hit the two billion monthly active users mark, and is now one of the largest online advertising platforms with over six million advertisers spending $10 billion every quarter between ...
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Behind the Scenes of Facebook’s New Dynamic Creative Feature
Facebook marketers have been asking for one thing and one thing only when it comes to campaign creation - and that is the ability to A/B test their creatives.
Dynamic Creative is Facebook’s way of ...
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4 Ways to Skyrocket Organic Reach and Site Traffic using Facebook
Facebook is one of the best places for your business to be.
The platform has more than two billion monthly active users, 1.2 billion on Messenger, and 700 million on Instagram, which Facebook also ...
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16 of Our Most Powerful Strategies For Advertising On Facebook
The new year has arrived and with it new marketing goals and a new motivation to step up your company's social media advertising.
And when those big goals come up, you want to put the most ...
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